- Dentsu Mines Amazon AI, Hits Bedrock (SageMaker, Too)
Media 3.0, Joe Mandese - Tuesday, January 23, 2024
After more than a year of its own, internal "walled garden" approa ...
- GroupM Taps Wavemaker's Farjami As NA CEO
MediaDailyNews, Joe Mandese - Monday, January 22, 2024
Farjami succeeds Mindshare Global CEO Adam Gerhart, who had been handling t ...
- 2023 Executive of the Year: Bill Koenigsberg
Agency of the Year, Joe Mandese - Monday, January 22, 2024
MediaPost selected Koenigsberg as our media executive of the year for h ...
- How The Political Mix Is Changing, Or Not
Marketing Politics Weekly, Joe Mandese - Friday, January 19, 2024
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- Dentsu's Mehrotra Named 2024 Media Lions Jury President
MediaDailyNews, Joe Mandese - Thursday, January 18, 2024
The Lions, which will be held June 17-21 in Cannes, France, al ...
- Peaked TV: Supply Of Scripted Series Face Their First Crash
MediaDailyNews, Joe Mandese - Friday, January 19, 2024
"2021 and 2022 are the high watermark of 633 - the pinnac ...
- WaPo Creates Chief Growth Officer Role, Taps 'Subscription Wizard' To Fill It
Publishers Daily, Joe Mandese - Friday, January 19, 2024
"The Washington Post" this morning named Karl Wells to the new positi ...
- Arena Announces Massive Staff Cuts, News Guild Vows To Fight It
Publishers Daily, Joe Mandese - Friday, January 19, 2024
The publisher of such iconic brands as "Sports Illustrated," "TheStreet," "Parade" a ...
- God Made Rick Wilson
Red, White & Blog, Joe Mandese - Friday, January 19, 2024
I'm not the most religious man, but Wilson's keynote at our Marketi ...
- Analyst Boosts Netflix '24 Ad Forecast To $2.1B, Cites Faster Ad-Option Growth
MediaDailyNews, Joe Mandese - Thursday, January 18, 2024
The revised New Street Research forecast projects Netflix will add 13 milli ...
- Is The Next Generation Of AI, IRL?
Media 3.0, Joe Mandese - Wednesday, January 17, 2024
Of all the new year prediction pitches I've received, I have ...
- Why You're Likely To Use ChatGPT To Write Reports, Do Research, Email Clients
Planning & Buying Insider, Joe Mandese - Tuesday, January 16, 2024
Full disclosure: I wrote this report manually, without the assistance of ChatG ...
- Engelgau Steps Down As CEO Of IPG's Acxiom
MediaDailyNews, Joe Mandese - Friday, January 12, 2024
Five years after acquiring Big Data giant Acxiom for $2.3 billion, Interpubl ...
- Wavemaker Taps Initiative's Pilavachi As L'Oreal Global Media Lead
MediaDailyNews, Joe Mandese - Monday, January 15, 2024
Pilavachi, who is based in London, will oversee the L'Oreal global med ...
- Long-Time ANA Counsel Wood Leaves Reed Smith, Opens Private Practice
MediaDailyNews, Joe Mandese - Thursday, January 11, 2024
"Reed Smith remains the ANA's counsel and I am now counsel ...
- A Gross Effective CPM Of $360,272
Red, White & Blog, Joe Mandese - Friday, January 12, 2024
That's what will have been spent on Iowa's Republican voters by t ...
- 3.know: A Conversation With Web3 Marketing Guru Tyler Moebius
Media 3.0, Joe Mandese - Wednesday, January 10, 2024
If you feel you understand all you need to know about t ...
- Measurability Chief Chasin Out At VideoAmp
MediaDailyNews, Joe Mandese - Monday, January 8, 2024
The move follows the ouster of Founder Ross McCray and comes ...
- Havas Media Transforms Once Again
MediaDailyNews, Joe Mandese - Monday, January 8, 2024
Two years ago, Havas Media Group asserted transformation is a "constant sta ...
- More To Havas Media Transformation, Ankeney Steps Down As President
MediaDailyNews, Joe Mandese - Tuesday, January 9, 2024
Long-time agency media executive Shane Ankeney has stepped down as president ...
- Why GroupM Wants You To Get Your Head Into - Not Out Of - The Cloud
Planning & Buying Insider, Joe Mandese - Tuesday, January 9, 2024
GroupM performance media shop Nexus this morning announced a "maturity framework" ...
- Web3 Engagement: Explained In 2.5 Minutes
Media 3.0, Joe Mandese - Sunday, January 7, 2024
If you're still struggling to understand the benefits of Web3 branding, wat ...
- Only A Third Of Ad Execs 'Knowledgeable' About Programmatic Buys
MediaDailyNews, Joe Mandese - Sunday, January 7, 2024
The just-released study, fielded late last year by the ANA, shows whe ...
- Magna Finds Skippable Ads Engage, Forced Views 'Hinder'
MediaDailyNews, Joe Mandese - Monday, January 8, 2024
The study, sponsored by TikTok, also found skippable mobile video ads requi ...
- Fear & Loathing In Programmatic Media
Planning & Buying Insider, Joe Mandese - Sunday, January 7, 2024
Programmatic was supposed to be about economic and efficient planning and buyin ...
- AI Agent Ad Buys To Top $1B This Year, $7B Next
MediaDailyNews, Joe Mandese - Friday, January 5, 2024
"We estimate Snap will generate $234 million from 'My AI' sponsored lin ...
- Haley's Polling Up, Not Down Following Civil War 'Gaffe'
Red, White & Blog, Joe Mandese - Friday, January 5, 2024
More than a week after her Dec. 27 "gaffe" for failing ...
- The Past Is Prologue: A Conversation With Jack Myers
Media 3.0, Joe Mandese - Thursday, January 4, 2024
A quarter century after working with Jack Myers on some of t ...
- GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
MediaDailyNews, Joe Mandese - Thursday, January 4, 2024
New formats initially will be exclusive to GroupM agency clients and wi ...
- CES Has Plenty Of Smart Asses, This Year It Will Showcase SmartAssets
Media 3.0, Joe Mandese - Wednesday, January 3, 2024
The new Stagwell generative AI creative assets management platform will be exhibit ...
