- It's Official, X Has Lost Almost All Of Twitter's Brand Equity
MediaDailyNews, Joe Mandese - Thursday, September 12, 2024
Brand Finance, which has dropped X from its "Media 50" ranking, estimat ...
- Clip Job: TV Watch's Moments Of Zen
TV Watch, Joe Mandese - Thursday, September 12, 2024
Since a lot has transpired in the past 48 hours or ...
- How Privacy Laws Are Impacting Targeting
Planning & Buying Insider, Joe Mandese - Wednesday, September 11, 2024
While first-party data ranks as the No. tactic being used by ...
- Size Matters, Character Too
Red, White & Blog, Joe Mandese - Wednesday, September 11, 2024
Obama's sight gag aside, it's important to remember the perception vs. t ...
- People On Television Are Saying...
TV Watch, Joe Mandese - Wednesday, September 11, 2024
After watching ABC News moderate the second - and likely last ...
- Dentsu Unveils Next-Gen Creator Initiative, Launches With Contest On Roblox
MediaDailyNews, Joe Mandese - Tuesday, September 10, 2024
Dentsu did not disclose plans or details for future elements of i ...
- Havas Media Net Taps Lyons As NA Chief Planning Officer
MediaDailyNews, Joe Mandese - Monday, September 9, 2024
Jackie Lyons, who joins as HMN NA's first Chief Planning Officer, com ...
- At 80%+, New Data Shows China Has The Most Digital Mix
Planning & Buying Insider, Joe Mandese - Monday, September 9, 2024
With more than 4 in 5 ad dollars going to digital, Chi ...
- Nielsen Ratings: It's The Swing States, Stupid
Marketing Politics Weekly, Joe Mandese - Friday, September 6, 2024
If the race for the White House was one of Donald Trump ...
- Don't Read This Column
Red, White & Blog, Joe Mandese - Friday, September 6, 2024
See what I did there? Using a little reverse psychology to g ...
- Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News Media
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
The new coalition comes less than a month after the WFA shutter ...
- GroupM Taps Hartell As EssenceMediacom U.S. CEO
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
Richard Hartell, formerly head of GroupM's Media Futures Group, fills an inter ...
- Privacy May Be Taxing, But At Least There's Now A Taxonomy For It
Planning & Buying Insider, Joe Mandese - Thursday, September 5, 2024
While complying with it may still be a challenge, a new ...
- Horizon Transforms Santa Monica's Wheel Into One Of 'Fortune'
MediaDailyNews, Joe Mandese - Tuesday, September 3, 2024
Horizon Media's location-based media stunt welcomes Ryan Seacrest as the new ho ...
- Wieser Upgrades '24 For The 5th Time, Cites Stronger-Than-Expected Q2
MediaDailyNews, Joe Mandese - Wednesday, September 4, 2024
Brian Wieser now projects 2024 will grow 7.2% over 2023, excluding politic ...
- A Priest, A Rabbi And A Minister Walk Into A Voting Booth
Red, White & Blog, Joe Mandese - Wednesday, September 4, 2024
I'm not the most religious man, but I promise you this, ...
- Guccione Reflects On Science, New Pub Seeks To Disrupt It
MediaDailyNews, Joe Mandese - Tuesday, September 3, 2024
SPIN magazine founder and former editor & publisher of Discover Bob Guccio ...
- 3.know: Sonata's Debra Aho Williamson Keeping An Eye On AI
Media 3.0, Joe Mandese - Friday, August 30, 2024
In this edition of "3.know," Sonata Insights' Williamson explains her plans f ...
- What A Difference 5 Days Of Olympic Ad Spending Makes
MediaDailyNews, Joe Mandese - Thursday, August 29, 2024
The good news is the ad market soared 14% in July, maki ...
- Is Ring On Your Political Media Buy? (If Not, Maybe It Should Be)
Red, White & Blog, Joe Mandese - Thursday, August 29, 2024
While conventional local TV, radio and newspaper news outlets still rank highes ...
- Ascential Shareholders Poised To Vote On $1.5B Sale To Informa
MediaDailyNews, Joe Mandese - Wednesday, August 28, 2024
If approved, the merger would close in the fourth quarter. Still uncle ...
- The Ads -- Er, I Mean, Games -- People Play
Planning & Buying Insider, Joe Mandese - Wednesday, August 28, 2024
The just-released "State of Games Media Buying" report shows the "playable ad ...
- It's The News Cycle, Stupid
Red, White & Blog, Joe Mandese - Wednesday, August 28, 2024
Polls and prediction markets and forecast models, oh my! The truth ...
- Dems Outspend GOP More Than 2-to-1 In Future Presidential Ad Bookings
Marketing Politics Weekly, Joe Mandese - Tuesday, August 27, 2024
On average, Democrats have booked $27.6 million per week in presidential spendi ...
- Reckitt Nutrition Taps iProspect As US Media AOR
MediaDailyNews, Joe Mandese - Tuesday, August 27, 2024
The assignment, which follows a competitive review, represents an expansion of ...
- Omnicom Consolidates Creative Shops Under New OAG Unit
MediaDailyNews, Joe Mandese - Tuesday, August 27, 2024
The new group, which encompasses BBDO, DDB, TBWA and Omnicom's "Advertising Collective ...
- Ad Market Jumps 14% In July, Strongest Yet In 15-Month Expansion
MediaDailyNews, Joe Mandese - Monday, August 26, 2024
The U.S. ad market got its third quarter off on a ve ...
- DNC Day 4: For The People
Red, White & Blog, Joe Mandese - Friday, August 23, 2024
Well, now we know how Kamala Harris is going to prosecute h ...
- Ipsos: Kamala Achieves Democratic First, Gets More Attention Than Trump
Marketing Politics Weekly, Joe Mandese - Wednesday, August 21, 2024
"In the last month, Harris has actually beaten him two- or three-to-o ...
- Dentsu Becomes Fan Of Sports Lab, Uses Team/League Data To Target Consumers
Planning & Buying Insider, Joe Mandese - Thursday, August 22, 2024
Dentsu is taking the field with Sports Innovation Lab to create ne ...