- The Age Of Media Networks
Planning & Buying Insider, Joe Mandese - Monday, June 10, 2024
Amid an increasingly crowded marketplace of retail media networks, now you c ...
- Dentsu Invests In 'Angry Birds' Sequel, Eyes Brand Opportunities
MediaDailyNews, Joe Mandese - Thursday, June 6, 2024
"It allows us to create unique and exciting opportunities for clients a ...
- Ulta Beauty Adds Retail Media Network Account To IPG Mediabrands
MediaDailyNews, Joe Mandese - Thursday, June 6, 2024
The assignment expands on a preexisting relationship between Mediabrands' Mediahub unit, whi ...
- It's 1984 All Over Again
MediaDailyNews, Joe Mandese - Friday, June 7, 2024
Forty years since what some consider to be the greatest TV commerci ...
- ServiceNow Taps PMG As Global Media AOR
MediaDailyNews, Joe Mandese - Wednesday, June 5, 2024
When AI-powered enterprise workflow management platform ServiceNow was looking for a n ...
- Stagwell Rebrands 'Brand New Galaxy' As 'Assembly'
MediaDailyNews, Joe Mandese - Thursday, June 6, 2024
The Warsaw, Poland-based digital commerce shop, officially becomes part of Assembly's glob ...
- From The Outside In: Checking In With Big Agency Media Vet Matt Seiler
Planning & Buying Insider, Joe Mandese - Thursday, June 6, 2024
Much has changed since Seiler was on the inside, but he h ...
- UM Named Perplexity's Media AOR
MediaDailyNews, Joe Mandese - Tuesday, June 4, 2024
The IPG Mediabrands' unit will handle media-buying, will serve as U.S. med ...
- Havas Media's Noise Digital Lands Canada's Data Collective Project
MediaDailyNews, Joe Mandese - Tuesday, June 4, 2024
The project, a joint venture of Destination Canada, Statistics Canada and Innovatio ...
- Wieser Upgrades 2024 For Fourth Time, Political Will Be 'Massive'
MediaDailyNews, Joe Mandese - Wednesday, June 5, 2024
Excluding political, Wieser now projects U.S. ad spending will rise 6.3% th ...
- Consumer Spending On Media Expands, Americans Dominate
MediaDailyNews, Joe Mandese - Tuesday, June 4, 2024
"While the pandemic briefly interrupted key secular trends in 2020-2021, this w ...
- WARC Upgrades Retail Media Ad Estimate By 8.2%
MediaDailyNews, Joe Mandese - Tuesday, June 4, 2024
WARC estimates retail media ad spending will top $150 billion this yea ...
- Talon Taps Omnicom's Laul As North America CEO
MediaDailyNews, Joe Mandese - Tuesday, June 4, 2024
The out-of-home media-buying vet most recently served as president of Omnicom's OM ...
- 3.know: Shelly Palmer's Pre-Cannes Take
Media 3.0, Joe Mandese - Monday, June 3, 2024
In this week's edition of "3.know," Shelly discusses the latest developments ...
- Kantar Media Eyes North America, Taps Google Cross-Media Chief To Tackle It
MediaDailyNews, Joe Mandese - Monday, June 3, 2024
Signaling its re-entry into the U.S. marketplace, Kantar Media tapped Google's Nico ...
- On The Bright Side, He Made The Cover Of Time Magazine Again
Marketing Politics Weekly, Joe Mandese - Friday, May 31, 2024
On the dark side, the campaign news cycle has shifted from MA ...
- Trump Media Shares Take A Hit, His Election Betting Odds Too
MediaDailyNews, Joe Mandese - Friday, May 31, 2024
Convicted felon Donald J. Trump took a hit with investors and oddsmake ...
- ADT Taps Horizon Next: Eyes Younger, Digital First Targets
MediaDailyNews, Joe Mandese - Thursday, May 30, 2024
The 150-year-old home and small business security brand cited the agency's B ...
- Reimagining Maslow, But For Gen Z
Planning & Buying Insider, Joe Mandese - Thursday, May 30, 2024
If you were going to reimagine Maslow's "hierarchy of needs" for ...
- Dentsu Boosts US, Worldwide Ad Outlook
MediaDailyNews, Joe Mandese - Wednesday, May 29, 2024
"The year has started at a faster pace than previously anticipated, a ...
- Klarna's Lean, Mean, AI-Powered Marketing Machine
Media 3.0, Joe Mandese - Tuesday, May 28, 2024
Agency holdcos continue to tout how AI is creating a new Gold ...
- U.S. Ad Market Expands For 13th Month In April
MediaDailyNews, Joe Mandese - Tuesday, May 28, 2024
April's ad spending rose 9.1% over the same month in 2023, accordi ...
- The Creator/Advertiser Trust Delta
Planning & Buying Insider, Joe Mandese - Friday, May 24, 2024
New research indicates Americans trust creator content over advertising by a wi ...
- Consumers To AI Companions: It's Not You, It's Me
Media 3.0, Joe Mandese - Thursday, May 23, 2024
That's what Interpublic found when it asked a global sample of consume ...
- Zaxby's Chicken Chain Taps Dentsu X
MediaDailyNews, Joe Mandese - Thursday, May 23, 2024
Empower Media was the incumbent. ...
- Google Teases New AI-Powered Marketing-Mix Model
MediaDailyNews, Joe Mandese - Tuesday, May 21, 2024
Dubbed Meridian, Google said it will be an "open source" model th ...
- GT's Living Foods Taps Canvas As New Media AOR
MediaDailyNews, Joe Mandese - Wednesday, May 22, 2024
GT's markets fermented food and beverage brands including the first bottled kombuc ...
- British JIC Joins The MRC
MediaDailyNews, Joe Mandese - Wednesday, May 22, 2024
The move signals just how international audience measurement is becoming due ...
- Obit: Industry Journalist, PR Exec John Wolfe, Dead At 72
MediaDailyNews, Joe Mandese - Monday, May 20, 2024
John Wolfe, a long-time journalist and a PR executive who rose ...
- Rust-Oleum Primes Arm Candy As Media AOR
MediaDailyNews, Joe Mandese - Tuesday, May 21, 2024
The agency's proprietary CYRIS data modeling platform was a key part ...