- UM Taps Quintana As U.S. CEO, Replaces DeMiero
MediaDailyNews, Joe Mandese - Friday, December 8, 2023
A 16-year UM vet, Erin Quintana reports to global CEO Andrea Suare ...
- Horizon's Night Market Taps Mindshare's Greenwald, Merge's Kelly
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Mara Greenwald was named SVP-commerce media and Katie Kelly SVP-commerce experience ...
- My Nomination For The ANA's Marketing Word Of The Year: MFAs
Planning & Buying Insider, Joe Mandese - Thursday, December 7, 2023
Months after the ANA released initial findings of its blockbuster programmatic transparen ...
- Include/Exclude Political Ad Spend: How Do You Vote?
Red, White & Blog, Joe Mandese - Friday, December 8, 2023
After 35 years, Zenith has dropped political to provide a "more stab ...
- Five Revisions Later, Big 4 Composite Falls To +4.3% This Year, +5.8% Next Year
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experien ...
- Dentsu Shaves Global Ad Outlook, Again
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Dentsu's new forecast cites a slowing of the world's economy heading in ...
- Norman Lear: Nyuk, Nyuk, Nyuk!
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Most of us would consider ourselves lucky if we could look ba ...
- Dentsu Taps 360i's Loughnane To Run X
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2023
Shenda Loughnane move from global managing director of 360i to global bra ...
- Zenith Quietly Releases Updated Forecast, Revises 2024 Growth Down 1.6 Percentage Points -- With A Caveat
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2023
The Publicis Media unit now projects 2024 global ad spending will ri ...
- Citing 'Asymmetry,' ANA Calls For New C-Suite Role: Chief Media Officer
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2023
Well, it's not exactly new, and questions abound about how to hand ...
- Death By 40,000+ Programmatic Cuts
Planning & Buying Insider, Joe Mandese - Tuesday, December 5, 2023
"Media buyers currently using an overabundance of websites (40,000-plus) should select 75-1 ...
- GroupM Forecasts Return To Global Ad-Growth Stability Through 2028
MediaDailyNews, Joe Mandese - Monday, December 4, 2023
Following years of volatility, GroupM's new forecast projects the world ad mark ...
- Magna Upgrades U.S. Ad Outlook Marginally, Cites Second-Half Growth
MediaDailyNews, Joe Mandese - Sunday, December 3, 2023
"Advertising spending re-accelerated in the second half of 2023 after four sl ...
- Late Payments, Underpayments For Digital Ad Buys Reaching New Highs
MediaDailyNews, Joe Mandese - Thursday, November 30, 2023
It's unclear whether the data from OAREX is a lagging or leadi ...
- Former Dentsu Media Chief Rozen Lands At Ecom Tech Firm
MediaDailyNews, Joe Mandese - Thursday, November 30, 2023
Nearly four months after leaving Dentsu as CEO of media in t ...
- Erica Farber Departing RAB
MediaDailyNews, Joe Mandese - Thursday, November 30, 2023
The long-time CEO of the Radio Advertising Bureau will be succeeded ...
- The Delusion List
Planning & Buying Insider, Joe Mandese - Friday, December 1, 2023
The shift from "exclusion" to "inclusion" lists is perhaps the most importa ...
- True Or False: Things Elon Musk Said This Week
Red, White & Blog, Joe Mandese - Thursday, November 30, 2023
1 - "Trust me, Linda." 2 - "Go fuck yourself." 3 ...
- Brian Wieser Boosts Ad Outlooks Nearly A Percentage Point
MediaDailyNews, Joe Mandese - Wednesday, November 29, 2023
Citing stronger-than-expected Q3 results, the long-time ad forecaster now calls for 20 ...
- Ad Market Expands For Fourth Consecutive Month, October Climbs 3.2%
MediaDailyNews, Joe Mandese - Monday, November 27, 2023
U.S. ad spending rose 3.2% vs. October 2022, the strongest gain sin ...
- Kinesso Named Media Agency Of The Year For 2023
MediaDailyNews, Joe Mandese - Tuesday, November 28, 2023
MediaPost has selected IPG Mediabrands' Kinesso as our Media Agency of t ...
- Simulmedia To OpenX: Cease And Desist TV+
MediaDailyNews, Joe Mandese - Tuesday, November 28, 2023
Simulmedia this morning published a blog post of a cease and desi ...
- What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?
Planning & Buying Insider, Joe Mandese - Tuesday, November 28, 2023
If you guessed sponsorships, you probably also figured out that it m ...
- Dentsu Taps Kinnibugh As Global Chief Strategy/Consultancy Officer, Media
MediaDailyNews, Joe Mandese - Monday, November 27, 2023
The former IPG Mediabrands exec is part of a newly established Dent ...
- Omnicom Dominates Net New Media Biz, Year-To-Date
MediaDailyNews, Joe Mandese - Monday, November 27, 2023
"It is the lowest rate since 2016," COMvergence said of the holdi ...
- The Three Laws Of AI Developers
Media 3.0, Joe Mandese - Wednesday, November 22, 2023
The First Law: An AI developer must not offer tea to ...
- OpenX Rebrand Gives New Meaning To 'TV+,' Simulmedia Says It Violates Trademark
MediaDailyNews, Joe Mandese - Wednesday, November 22, 2023
"I'm totally surprised, because when you're going to rename your platform y ...
- Wavemaker Taps iProspect's Worsley As Global Performance Lead
MediaDailyNews, Joe Mandese - Tuesday, November 21, 2023
Chris Worsley, who joins from U.K. managing director of Dentsu's iProspect, repor ...
- The Polycrisis Grinds On
Red, White & Blog, Joe Mandese - Tuesday, November 21, 2023
That's the first line in a just-released global trends report from Ipso ...
- Mars Taps Spieth's Cromie To Head Toronto
MediaDailyNews, Joe Mandese - Thursday, November 16, 2023
Former marketing director of Spieth America, Victoria Cromie previously held top med ...
