- The New Agile Political Media Campaign Cycle
Red, White & Blog, Joe Mandese - Friday, July 26, 2024
It's a matter of months, not years, of campaign spending, because t ...
- Product Placement Spending Surges, Despite Impact Of Hollywood Strikes
MediaDailyNews, Joe Mandese - Thursday, July 25, 2024
Brands increased product placement spending 12.3% globally on TV, film, video gam ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!
Planning & Buying Insider, Joe Mandese - Thursday, July 25, 2024
Just days after Google scrapped plans to do away with cookies, Hav ...
- Cannes Lions Operator Ascential Weighing $1.5B Bid
MediaDailyNews, Joe Mandese - Tuesday, July 23, 2024
Ascential plc, which also is in the process of selling agency te ...
- What's On IPG's Mind: Media, Especially The Principal Kind
MediaDailyNews, Joe Mandese - Wednesday, July 24, 2024
That's based on remarks IPG chief Philippe Krakowsky made during the holdco ...
- Ascential, Informa Agree To Pay Shareholders Cash Dividend On Hudson MX Sale
MediaDailyNews, Joe Mandese - Wednesday, July 24, 2024
The agreement, part of Informa's $1.5 billion bid for Ascential, would p ...
- Kinesso's Mission: Everything Shoppable Everywhere All At Once
Media 3.0, Joe Mandese - Tuesday, July 23, 2024
That's what Kinesso Commerce says its new "ShopNow" creative units will enab ...
- Yes She Can!
Red, White & Blog, Joe Mandese - Tuesday, July 23, 2024
Kamala Harris has the super powers necessary to beat Trump: She's t ...
- 3.know: Shelly's Take On Crowdstrike/Microsoft, The GOP Convention, And More
Media 3.0, Joe Mandese - Friday, July 19, 2024
Thankfully, Shelly Palmer and I conducted this "3.know" via Zoom, not Microso ...
- Flywheel Reboots C-Suite, Painter Moves To Omnicom Commerce Chief
MediaDailyNews, Joe Mandese - Thursday, July 18, 2024
Six months after its acquisition by Omnicom, Flywheel Digital reorganized its C-suit ...
- Former VideoAmp Measurability Chief Chasin Adds Upwave To Advisor Roles
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Long-time audience measurement vet Josh Chasin is now an advisor to ...
- Pure-Play AI Ad Spending Accelerating
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Despite reducing estimates for ad-supported AI agent spending, Wall Street analysts estima ...
- Wren Shares Omnicom Secret Media Sauce: OMNI + Flywheel
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Asked why it has won so much media biz over the pa ...
- Stan Mack, Real Memes, Not-So-Funny
Media 3.0, Joe Mandese - Monday, July 15, 2024
Personally, I would have thought comic strips would be the perfect form ...
- GroupM Raids Platforms Chief From Omnicom's Flywheel
MediaDailyNews, Joe Mandese - Tuesday, July 16, 2024
A seven-year Flywheel vet, Sandy Welsch is credited with building seminal programmat ...
- PMG Taps Wavemaker's Conti To Lead New Sports Practice
MediaDailyNews, Joe Mandese - Tuesday, July 16, 2024
The move comes ahead of the Summer Olympic Games, and the n ...
- Let Me Get My Shoes
Red, White & Blog, Joe Mandese - Monday, July 15, 2024
It probably won't register in the annals of presidential quotes, but ...
- In GARM's Way: Judiciary Committee Says It Violated U.S. Antitrust Laws
MediaDailyNews, Wendy Davis, Joe Mandese - Thursday, July 11, 2024
The staff report accuses the Global Alliance for Responsible Media of coordinati ...
- It's Not TV, It's DOOH
Planning & Buying Insider, Joe Mandese - Thursday, July 11, 2024
Eight in ten ad execs are recommending the medium in the med ...
- Omnicom 'ArtBot' Will Do For Creative What AI Has Been Doing For Media, So Far
Media 3.0, Joe Mandese - Wednesday, July 10, 2024
It isn't clear how Omnicom's new ArtBotAI differs from other generative ...
- Nielsen Taps Publicis' Parekh For New Chief Solutions Officer Role
MediaDailyNews, Joe Mandese - Tuesday, July 9, 2024
In the new role, Akhil Parekh will be responsible for expanding Nielsen ...
- Appellate Court Rejects Federal Suit Against Omnicom's Flywheel
MediaDailyNews, Wendy Davis, Joe Mandese - Wednesday, July 10, 2024
Plaintiff Compass Marketing vows to continue the Maryland state suit and ...
- Mille Bornes: GroupM Campaign Could Get You To Iowa, Maybe Romania
MediaDailyNews, Joe Mandese - Wednesday, July 10, 2024
That's based on a new miles-driven-by-car metric the agency is using ...
- IAS Finds 'Risky' Political Content, Misinformation Minuscule Share Of Ad Impressions
MediaDailyNews, Joe Mandese - Tuesday, July 9, 2024
While the prevalence of both is growing fast, the study also show ...
- Havas Deems Samba 'Meaningful,' Incorporates Into MRPs
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Havas originally introduced MRPs - or "meaningful rating points" - five yea ...
- Horizon's Night Market Taps Crossmedia's Singh As Data Chief
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Ram Singh, who reports to Night Market President Randy Browning, will overs ...
- Nielsen Discusses HyphaMetrics Redactions, Asserts It Won
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Far from being a win for HyphaMetrics, Nielsen execs assert the dismiss ...
- Apropos Of Nothing: Article I, Section 9, Clause 8
Red, White & Blog, Joe Mandese - Wednesday, July 3, 2024
No Title of Nobility shall be granted by the United States: A ...
- This Year's Model: Multi-Retailer Attribution
Planning & Buying Insider, Joe Mandese - Wednesday, July 3, 2024
It was bound to happen, but this week I finally got ...
- All The News Fit To Oust A President
Red, White & Blog, Joe Mandese - Wednesday, July 3, 2024
In less than a week, The New York Times has gone fr ...