- A Gross Effective CPM Of $360,272
Red, White & Blog, Joe Mandese - Friday, January 12, 2024
That's what will have been spent on Iowa's Republican voters by t ...
- 3.know: A Conversation With Web3 Marketing Guru Tyler Moebius
Media 3.0, Joe Mandese - Wednesday, January 10, 2024
If you feel you understand all you need to know about t ...
- Measurability Chief Chasin Out At VideoAmp
MediaDailyNews, Joe Mandese - Monday, January 8, 2024
The move follows the ouster of Founder Ross McCray and comes ...
- Havas Media Transforms Once Again
MediaDailyNews, Joe Mandese - Monday, January 8, 2024
Two years ago, Havas Media Group asserted transformation is a "constant sta ...
- More To Havas Media Transformation, Ankeney Steps Down As President
MediaDailyNews, Joe Mandese - Tuesday, January 9, 2024
Long-time agency media executive Shane Ankeney has stepped down as president ...
- Why GroupM Wants You To Get Your Head Into - Not Out Of - The Cloud
Planning & Buying Insider, Joe Mandese - Tuesday, January 9, 2024
GroupM performance media shop Nexus this morning announced a "maturity framework" ...
- Web3 Engagement: Explained In 2.5 Minutes
Media 3.0, Joe Mandese - Sunday, January 7, 2024
If you're still struggling to understand the benefits of Web3 branding, wat ...
- Only A Third Of Ad Execs 'Knowledgeable' About Programmatic Buys
MediaDailyNews, Joe Mandese - Sunday, January 7, 2024
The just-released study, fielded late last year by the ANA, shows whe ...
- Magna Finds Skippable Ads Engage, Forced Views 'Hinder'
MediaDailyNews, Joe Mandese - Monday, January 8, 2024
The study, sponsored by TikTok, also found skippable mobile video ads requi ...
- Fear & Loathing In Programmatic Media
Planning & Buying Insider, Joe Mandese - Sunday, January 7, 2024
Programmatic was supposed to be about economic and efficient planning and buyin ...
- AI Agent Ad Buys To Top $1B This Year, $7B Next
MediaDailyNews, Joe Mandese - Friday, January 5, 2024
"We estimate Snap will generate $234 million from 'My AI' sponsored lin ...
- Haley's Polling Up, Not Down Following Civil War 'Gaffe'
Red, White & Blog, Joe Mandese - Friday, January 5, 2024
More than a week after her Dec. 27 "gaffe" for failing ...
- The Past Is Prologue: A Conversation With Jack Myers
Media 3.0, Joe Mandese - Thursday, January 4, 2024
A quarter century after working with Jack Myers on some of t ...
- GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
MediaDailyNews, Joe Mandese - Thursday, January 4, 2024
New formats initially will be exclusive to GroupM agency clients and wi ...
- CES Has Plenty Of Smart Asses, This Year It Will Showcase SmartAssets
Media 3.0, Joe Mandese - Wednesday, January 3, 2024
The new Stagwell generative AI creative assets management platform will be exhibit ...
- Credit Ratings Giant S&P Begins '24 With Bullish Ad-Spending Outlook
MediaDailyNews, Joe Mandese - Wednesday, January 3, 2024
The new report projects U.S. ad spending will expand 7.6% this yea ...
- New Year, Old Blog (Sort Of)
Mad Blog, Joe Mandese - Tuesday, January 2, 2024
MediaPost is beginning the New Year by welcoming back "MADblog," if ...
- Omnicom Completes $900M Acquisition Of Flywheel Digital
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2024
Flywheel's digital commerce data will be integrated into Omnicom's AI-powered operating syste ...
- Most-Read Stories Reveal '23 Was A Year Of Transition
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2024
From the high-profile players behind "Hudson Hawks" to the sale of Empower ...
- Abrupt Departures Ranked As 2023's Most-Read MediaPost Stories
MediaDailyNews, Joe Mandese - Friday, December 29, 2023
Including top execs such as UM's Sasha Savic and Mindshare's Amanda Richm ...
- Middle-Aged White People Team Up To Segment Streamers
Planning & Buying Insider, Joe Mandese - Friday, December 29, 2023
In case you're looking to segment American consumer audiences based on the ...
- Failing To Say The Loud Part, Even Quietly
Red, White & Blog, Joe Mandese - Friday, December 29, 2023
The cynic in me wonders whether Nikki Haley's Civil War answer w ...
- 3.know: Josh Lovison On 2024's 'Tsunami' Of Tech Change
Media 3.0, Joe Mandese - Wednesday, December 27, 2023
It has been years since former IPG Media Lab futurist Josh Lovis ...
- Ad Market Expands For 8th Consecutive Month In November
MediaDailyNews, Joe Mandese - Wednesday, December 27, 2023
A revised analysis of the U.S. Ad Market Tracker shows sustained ad-spendi ...
- The Year Of Super Powers, Both Good And Bad
Red, White & Blog, Joe Mandese - Wednesday, December 27, 2023
If 2023 was the year of AI exuberance in the ad a ...
- The Psychic's Brain: Ephron On Attentiveness
Planning & Buying Insider, Joe Mandese - Tuesday, December 26, 2023
Erwin Ephron taught me there is no perfect form of media researc ...
- 3.know: The Definitive AI Roundtable
Media 3.0, Joe Mandese - Thursday, December 21, 2023
Former long-time agency insiders -- Sarah Fay, Barry Lowenthal, Deirdre McGlashan ...
- In-House Media Strategy Expected To Grow
MediaDailyNews, Joe Mandese - Wednesday, December 20, 2023
Media is the only area of advertising/brand strategy projected to move mo ...
- A Legacy Of Misinformation
Red, White & Blog, Joe Mandese - Wednesday, December 20, 2023
Naming legacy news media the "Misinformer of the Year" is a fa ...
- Multicultural Ad Spend Accelerates, Albeit Mostly For Hispanics
MediaDailyNews, Joe Mandese - Tuesday, December 19, 2023
"Hispanic media already commands 68.3% of multicultural media spend and accounts f ...