• by Joe Mandese  @mp_joemandese, July 8, 2024

Horizon Media commerce agency Night Market has hired Ram Singh as Chief Data Officer, a new position at the agency..

Singh joins from rival independent media agency Crossmedia, where he was Chief Performance Media Officer.

Singh, who reports to Night Market President Randy Browning, will oversee the agency's Neon AI optimization platform in addition to overall analytics.

“As retail media spend -- and needs -- increase and AI continually makes complex computations easier, it’s a game-changer to have technology, innovation, and commercialization functions work together as an integrated business unit," Singh stated as part of this morning's announcement, characterizing it as "secret sauce."

Prior to Crossmedia, Singh was Chief Analytics and Product Officer at Publicis' Performics unit.