- The Joy Of Planning
Planning & Buying Insider, Joe Mandese - Wednesday, October 25, 2023
As far as media planning KPIs go, joy is a pretty ambitio ...
- Horizon Media Lands In Web3's Biggest Sandbox
Media 3.0, Joe Mandese - Wednesday, October 25, 2023
The agency's fledgling Chapter & Verse unit has been named the full-servi ...
- GroupM, Amazon Co-Engineer 'Excellence,' Build Method To Monitor And Manage It
MediaDailyNews, Joe Mandese - Tuesday, October 24, 2023
Engineers from both companies culled hundreds of commerce variables into 20 bespo ...
- Former MediaLink Vice Chair Millard Named Chair Of AI-Based Exec Recruiter
MediaDailyNews, Joe Mandese - Tuesday, October 24, 2023
Long-time advertising and media industry exec Wenda Harris Millard has been nam ...
- What Happens When You Combine Cuebiq Data With VideoAmp?
Planning & Buying Insider, Joe Mandese - Monday, October 23, 2023
If you're eyeglasses marketer Luxottica, you see a rather large increase ...
- A Free Market Solution To A Weapon Of Mass Destruction
Red, White & Blog, Joe Mandese - Monday, October 23, 2023
If you're among the advertisers still supporting X, I'm asking you ...
- Eurostar Consolidates Media At Wavemaker
MediaDailyNews, Joe Mandese - Thursday, October 19, 2023
The win follows the European high-speed rail service's merger with the Thal ...
- OMG Touts New Standards For Social, Retail, Programmatic, CTV Media
MediaDailyNews, Joe Mandese - Thursday, October 19, 2023
The standards come from an ad hoc collaboration of OMG agencies, clien ...
- How About Nothing -- Is Nothing Good Enough For You?
Red, White & Blog, Joe Mandese - Friday, October 20, 2023
Put aside Musk's absurd notion that I would pay for X's inabili ...
- 3.know: Evan Shapiro And The Rapid Evolution Of The New 'Television' Bundle
Media 3.0, Joe Mandese - Thursday, October 19, 2023
Analyst and former industry insider Evan Shapiro explains his just-published "Time Spe ...
- General Mills Names UM Global Media AOR
MediaDailyNews, Joe Mandese - Thursday, October 19, 2023
The IPG Mediabrands unit will handle all strategy, planning, buying, analytics, performan ...
- MediaLink Finds Marketers On The Verge Of 'Chaos,' Growing Increasingly Cynical
MediaDailyNews, Joe Mandese - Wednesday, October 18, 2023
"In this era of perpetual disruption, we are living through another profou ...
- Synthetic Media Planning
Media 3.0, Joe Mandese - Tuesday, October 17, 2023
Twenty-four hours after publishing a column about an "arms race" between whi ...
- Aspirational Social App Taps TelevisaUnivision's Rabunski To Lead U.S. Sales
MediaDailyNews, Joe Mandese - Tuesday, October 17, 2023
WeAre8, founded by Standard Media Index founder Sue Fennessy, officially launched ...
- Wavemaker Taps UM's Jones As Global Colgate-Palmolive Lead
MediaDailyNews, Joe Mandese - Tuesday, October 17, 2023
Jones, who reports to Wavemaker Global Client President Alastair Bannerman, joins fr ...
- Carbon Cleanup In Aisle Nine
Planning & Buying Insider, Joe Mandese - Tuesday, October 17, 2023
While Kroger still is working on a metric measuring the carbon outp ...
- Tinuiti Taps Essence Mediacom's Castro As Planning Chief
MediaDailyNews, Joe Mandese - Monday, October 16, 2023
Tinuiti has named Tavo Castro its new head of strategic planning. ...
- The AI-Generated Media Planning Arms Race
Planning & Buying Insider, Joe Mandese - Monday, October 16, 2023
On the battlefield of planning and buying, humans are losing to machin ...
- Is AI Just A Bunch Of Hype?
Media 3.0, Joe Mandese - Friday, October 13, 2023
Some consumers may currently think so, but if you check out th ...
- UM's New Media Commerce Lab And The Marva-Lous Mrs. Sealy
Planning & Buying Insider, Joe Mandese - Friday, October 13, 2023
"We can observe how people shop, identify emerging trends in behaviors, a ...
- The X-Rated Economics Of Elon Musk's Info War
Red, White & Blog, Joe Mandese - Friday, October 13, 2023
It's not just Musk's personal "shitposting" of disinformation via his personal accoun ...
- Havas Media Taps Commerce Media Vet Hop To Lead 'Havas Market' U.S.
MediaDailyNews, Joe Mandese - Wednesday, October 11, 2023
Launched three years ago, Havas Market now boasts more than 200 ecommer ...
- Dentsu Unveils Bespoke Allocation System Tied To VideoAmp Currency, Has Deals With 7 TV Suppliers
MediaDailyNews, Joe Mandese - Wednesday, October 11, 2023
Dentsu video chief Brad Stockton said seven major TV network groups ha ...
- Musk Claims He's Jew-ish, Pitches Market-Based Hate Speech Ad Buys
MediaDailyNews, Joe Mandese - Thursday, October 12, 2023
In one of his oddest defenses that he's not anti-Semitic, Elon Mu ...
- An Unseen Picture Worth More Than A Thousand Words
Red, White & Blog, Joe Mandese - Wednesday, October 11, 2023
Of all the horrific images coming out of Israel, the most powerf ...
- Being There: A Conversation With DPAA's Barry Frey
MediaDailyNews, Joe Mandese - Tuesday, October 10, 2023
On the eve of this week's annual summit in New York Cit ...
- The Long Plan: A Conversation With Retired P&G Media Chief Gerry D'Angelo
Planning & Buying Insider, Joe Mandese - Wednesday, October 11, 2023
My first question to D'Angelo: "What is the No. 1 insight ...
- Media Agency Model Found Unfit-For-Purpose, Needs Improvement
MediaDailyNews, Joe Mandese - Monday, October 9, 2023
Only 11% of advertisers say their current media agency model is align ...
- The Good News, Bad News For Planners & Buyers
Planning & Buying Insider, Joe Mandese - Monday, October 9, 2023
On the upside, the WFA report reveals relatively little immediate threat ...
- Stagwell Media Chief McGlashan Joins Brand Governance Platform As CMO
MediaDailyNews, Joe Mandese - Thursday, October 5, 2023
Deirdre McGlashan trades one CMO role for another, moving from Stagwell chi ...
