- Vast Majority Of Planners Still Rely On Spreadsheets
Planning & Buying Insider, Joe Mandese - Tuesday, July 2, 2024
For those who fear advanced AI will soon replace the manual functio ...
- CIMM Names OMD's Hanson To Board
MediaDailyNews, Joe Mandese - Monday, July 1, 2024
OMD USA CEO Chrissie Hanson replaces Bharad Ramesh, who recently departed Gro ...
- Ascential: Hudson MX Sale 'Ongoing With Multiple Parties'
MediaDailyNews, Joe Mandese - Monday, July 1, 2024
"The company will provide a further update at or before its forthcomi ...
- IPG Marketplace Will Reduce, Not Just Minimize, Carbon In Media Buys
MediaDailyNews, Joe Mandese - Monday, July 1, 2024
The "Climate Action Marketplace" is being developed with SeenThis and PubMatic, ...
- GroupM's Ramesh Quietly Exits, Eyes AI Industry Role
MediaDailyNews, Joe Mandese - Thursday, June 27, 2024
"Bye Bye GroupM," Bharad Ramesh said in a post on his Linked ...
- Other Than That, Mrs. Biden, How Was The Debate?
TVBlog, Joe Mandese - Friday, June 28, 2024
On the bright side, Joe Biden disproved the right-wing conspiracy theory rum ...
- Ad Market Expands For 14th Month In May, Signals Possible Deceleration
MediaDailyNews, Joe Mandese - Thursday, June 27, 2024
May's 1.9% increase in the U.S. ad market is the lowest ra ...
- IPG Puts Kinesso's Martin In Charge Of Acxiom
MediaDailyNews, Joe Mandese - Thursday, June 27, 2024
Interpublic said the move "fully aligns the teams responsible for engineering behin ...
- IRL: 'Stan Mack's Real Life Funnies,' A Virtual Book Tour
MediaDailyNews, Joe Mandese - Wednesday, June 26, 2024
Stan, whom readers of MediaPost likely recall from the multi-year run ...
- GroupM Taps McDonald's Mason As Wavemaker US CEO
MediaDailyNews, Joe Mandese - Wednesday, June 26, 2024
Alycia Mason, who most recently rose through the ranks at McDonald's, previous ...
- Nielsen v. Hypha Dismissed, Frees Startup To Begin Panel Rollout
MediaDailyNews, Joe Mandese - Tuesday, June 25, 2024
While another Nielsen suit against HyphaMetrics still is pending, the startup sa ...
- Sora"R"Us
Media 3.0, Joe Mandese - Monday, June 24, 2024
Famed toy retailer Toys"R"Us this morning released what it is touting ...
- Hail Mary Pass: Musk Touts Brand Safety, Prays Brands Return To X
MediaPost Live, Joe Mandese - Wednesday, June 19, 2024
CANNES, France -- Oddly, Musk touted X as more of a B ...
- Sue Bird, Megan Rapinoe Unveil New Sports/Culture Series At Cannes
MediaPost Live, Joe Mandese - Wednesday, June 19, 2024
CANNES, France -- The show, "A Touch More Life," was unveiled duri ...
- Havas Unveils 'Converged,' New Four-Year Strategic Plan
MediaDailyNews, Joe Mandese - Tuesday, June 18, 2024
The plan builds on Havas' "Villages" org structure and includes a $4 ...
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
MediaPost Live, Joe Mandese - Tuesday, June 18, 2024
CANNES, France - A funny thing happened on the way to t ...
- Magna Boosts Ad Outlook: Cites Economic Rebound, Cyclical Events
MediaDailyNews, Joe Mandese - Sunday, June 16, 2024
On the heels of GroupM's significant upgrade, IPG Mediabrands' Magna also boost ...
- Yippee-Ki-Yay, MFA: Advertisers Dump Bogus Sites
MediaDailyNews, Joe Mandese - Monday, June 17, 2024
A year after the ANA released a report indicating 15% of programmat ...
- The Trials And Tribulations Of Being An Outspoken Celebrity Brand
MediaPost Live, Joe Mandese - Monday, June 17, 2024
CANNES, France - A lot of celebrity brand marketers talk about authenticit ...
- But Enough About David Droga, Here's What Some Sought-After Brains Think About AI
MediaPost Live, Joe Mandese - Monday, June 17, 2024
CANNES, France -- "Getting an audience with you is rare for everyo ...
- 'AI Overview' Ads Projected To Generate $1.7B For Google Next Year, $17B By 2027
MediaDailyNews, Joe Mandese - Friday, June 14, 2024
Combined with AI agent ad sales from Meta and Snap, the pure-pl ...
- Media Seller Samsung Ads Joins The U.S. JIC
MediaDailyNews, Joe Mandese - Thursday, June 13, 2024
Samsung Ads, the ad sales unit of Samsung Electronics, is the fir ...
- Nielsen Teams With LiveRamp To Power Big Data+ Panel Measurement
MediaDailyNews, Joe Mandese - Thursday, June 13, 2024
Nielsen said the two platforms are now "interoperable," enabling customers to "seamlessl ...
- ANA Spins Off Cross Media Initiative As For-Profit, Wants It To Fly Like An Eagle
MediaDailyNews, Joe Mandese - Wednesday, June 12, 2024
The new company, Aquila LLC, has selected Kantar Media to create i ...
- IPG's 'Huge' Milestone: Passes 25% AI, Touts New 'IX' Projects In Development
MediaDailyNews, Joe Mandese - Wednesday, June 12, 2024
IX, which stands for "intelligent experiences," may sound to some like ...
- Mark It 1,000, Dude: BCTV Reaches Coverage Milestone
MediaDailyNews, Joe Mandese - Tuesday, June 11, 2024
Bowling Center Television has installed its 1,000th digital out-of-home advertising screen ...
- GroupM Intel Chief On Why We're All Ad Trade Reporters
Planning & Buying Insider, Joe Mandese - Tuesday, June 11, 2024
"Google, Apple, Microsoft, Amazon, these are all companies that sell advertising, a ...
- All The Slime Unfit For Print
Red, White & Blog, Joe Mandese - Tuesday, June 11, 2024
"Pink Slime" -- aka Russian disinformation sites -- now outnumber the numb ...
- Turns Out, The US Is Not The Biggest Political Ad Market
Marketing Politics Weekly, Joe Mandese - Monday, June 10, 2024
At least not in terms of share of total ad spending. Urugu ...
- Two-Thirds Of My Advertising Is AI-Enabled
Media 3.0, Joe Mandese - Monday, June 10, 2024
If you thought the punchline was going to be a Wanamaker paraphras ...