- A Year After Leaving Mindshare, Amanda Richman Lands At Microsoft
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2024
The long-time media agency chief confirmed she was hired by Microsoft Advertisi ...
- The Ad Game Shifts Budgets To Game Ads
Planning & Buying Insider, Joe Mandese - Tuesday, March 26, 2024
While the game advertising market still has some blurry lines, ad exe ...
- Do Advertisers Dream Of Electric Sheep?
Media 3.0, Joe Mandese - Monday, March 25, 2024
"We've reached a tipping point where AI has shifted from a nice-to-ha ...
- Hop-On Jet Services Hops To PMG
MediaDailyNews, Joe Mandese - Monday, March 25, 2024
Semi-private charter air carrier JSX tapped PMG for both media and creativ ...
- Wieser Revises '24 Upward, Again
Planning & Buying Insider, Joe Mandese - Monday, March 25, 2024
Wieser cites the continuing improvement of the U.S. economy, including an upwa ...
- The&Partnership Rebundles With Media Agency mSix To Become 'T&Pm'
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
The new consolidated agency boasts an organization of 1,900 people working ...
- Ascential Takes Control Of Hudson MX, Prioritizes Sale Next Quarter
MediaDailyNews, Joe Mandese - Friday, March 22, 2024
Still unclear is how Omnicom might participate, per its earlier deal ...
- Trump Media Co. Completes SPAC Merger, Stock Begins Trading Downward
MediaDailyNews, Joe Mandese - Friday, March 22, 2024
Trump is estimated to have nearly 80 million shares of the merg ...
- 'Broke Don' Beats 'Bloodbath' Quip In This Week's News Cycle
Red, White & Blog, Joe Mandese - Friday, March 22, 2024
The week ended on a financial up note for Trump, who stan ...
- Gas Stations Enter The Metaverse, Sort Of
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
Consumers will still be pumping gas IRL, but they'll be able ...
- Nielsen Congratulates Comscore
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly ...
- Nielsen Begins Measuring Lyft Lift
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
Specifically, Nielsen will measure both audience estimates and sales lift for t ...
- Mediassociates Names Jeff Larson CEO
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
He succeeds Founder Scott Brunjes, who remains chairman of the Sandy Hoo ...
- OOH Media Rep Billups Adds Carbon Impact Data, Offsets Too
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The deal, which utilizes Cedara's carbon analytics, ultimately will provide a "carb ...
- PMG Goes Solo, Wins Stove Brand's Media AOR
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
"PMG's data-driven approach and track record of success with digitally native bran ...
- Gale Named Media/Creative AOR For Fogo de Chao
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The Stagwell unit will handle all media and creative for the Brazili ...
- MRC Accredits Comscore For Both National And Local TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move makes Comscore the only accredited local service and the fir ...
- 3.know: Shelly On Darwin AI, Kate Middleton, And The Gloaming
Media 3.0, Joe Mandese - Monday, March 18, 2024
Much has transpired since we last checked in with Shelly Palmer, a ...
- Why Neuro Is The Future Of Programmatic
Planning & Buying Insider, Joe Mandese - Monday, March 18, 2024
In a first, Reset Digital has agreed to provide its proprietary neuro-programmat ...
- Making A Lower Case
Red, White & Blog, Joe Mandese - Monday, March 18, 2024
Because d is for democracy. ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
"We've had to rapidly think differently about how we can optimize o ...
- Mediassociates Lands Big Account, Tall One Too
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
The Sandy Hook, CT-based media shop has been named the planning, buyi ...
- MRC Taps SiriusXM/Pandora's Bolcar To Direct Measurement Audit Ops
MediaDailyNews, Joe Mandese - Tuesday, March 12, 2024
Bolcar, who was a senior manager at SiriusXM/Pandora, previously worked in med ...
- Horizon Taps Canadian Media Vet Jenkyn As President Of Great White North Ops
MediaDailyNews, Joe Mandese - Wednesday, March 13, 2024
He succeeds Kevin Kivi, an Australian native who earlier this year announc ...
- Kassan Out At MediaLink, Legal Actions Filed
MediaDailyNews, Joe Mandese - Wednesday, March 13, 2024
The news is the latest in a series of high-profile developments involvi ...
- National Linear TV Ad Market Fell 7% In Q4 2023
MediaDailyNews, Joe Mandese - Monday, March 11, 2024
"[It] represented a microcosm of the U.S. national linear TV landscape," observ ...
- OOH Ad Demand Surges, Especially Among National Advertisers
MediaDailyNews, Joe Mandese - Monday, March 11, 2024
Among OOH formats, live events, cinema, and street furniture experienced the highe ...
- Horizon Next Lands SharkNinja
MediaDailyNews, Joe Mandese - Thursday, March 7, 2024
The assignment, which covers the U.S. and Canada, includes media services supporti ...
- Kinesso Begins Auditing Clients For Tech Risk, Starts With Cookie Deprecation
MediaDailyNews, Joe Mandese - Friday, March 8, 2024
Dubbed the "Emerging Tech Assessment," the solution models how media currently perfor ...
- Dentsu Reorganized Data Ops, Taps Merkle's Zelcer As Chief Data & Tech Offficer
MediaDailyNews, Joe Mandese - Thursday, March 7, 2024
In related moves, Dentsu promoted Shiva Vannavada to president of data a ...