- PMG Acquires Camelot: Gains 160 'Camelotians,' Client Roster Too
MediaDailyNews, Joe Mandese - Friday, October 6, 2023
PMG Founder George Popstefanov will remain CEO of the combined company a ...
- Tech Lab Releases 'Identity Solutions Guidance' For Public Comment
MediaDailyNews, Joe Mandese - Thursday, October 5, 2023
The guidance is intended to help the digital ad industry grapple wi ...
- MediaLink, Hyve Group Reportedly Bid To Acquire The Cannes Lions
MediaDailyNews, Joe Mandese - Wednesday, October 4, 2023
The emergence of MediaLink as a potential bidder for the Lions ...
- Twitter/X Share Of Ad Spending Declines Nearly 60% Under Musk
MediaDailyNews, Joe Mandese - Wednesday, October 4, 2023
Twitter/X's share of U.S. ad spending fell to 5% during Musk's rei ...
- Short Attention Span Theater: Why A New 156-Page Report Is NOT A Nine-Second Read
Planning & Buying Insider, Joe Mandese - Thursday, October 5, 2023
But the ARF report is nonetheless worth reading if you want ...
- ANA/Bloomberg Team On A Guide To AI, A Manual One
Media 3.0, Joe Mandese - Tuesday, October 3, 2023
Nature abhors a vacuum. Apparently, so does artificial intelligence. So the A ...
- OMD Taps Amazon's Hobba As Chief Media Officer
MediaDailyNews, Joe Mandese - Monday, October 2, 2023
"I will be overseeing the agency's holistic media practice - bringing togeth ...
- Wavemaker Taps Starcom's Vargas As LATAM CEO
MediaDailyNews, Joe Mandese - Monday, October 2, 2023
Gabriela Vargas, who is based in Mexico City, reports to Wavemaker Glob ...
- It's Oct. 3, 2023, Do You Know Where Your Children Are?
Planning & Buying Insider, Joe Mandese - Tuesday, October 3, 2023
If you're not sure, download a copy of CARU's just-released "Building Guardrai ...
- Entropy Planning
Planning & Buying Insider, Joe Mandese - Monday, October 2, 2023
Substitute the word "fragmentation" for "heat" in thermodynamics, or the word "chao ...
- If Yaccarino Had Them, She'd Be King
Red, White & Blog, Joe Mandese - Monday, October 2, 2023
Say what you want about Elon Musk, he's got balls. They ju ...
- TV Ad Price Deflation Projected To Be Sustained, And Not Just For The U.S.
Planning & Buying Insider, Joe Mandese - Thursday, September 28, 2023
Even as Hollywood unions end their protracted strike, the long-term effects a ...
- U.S. Ad Market Posts First Consecutive Monthly Gain Since June 2022
MediaDailyNews, Joe Mandese - Tuesday, September 26, 2023
While August's 1.2% expansion was modest, it follows July's 6.2% growth. ...
- Digital Vet Cory Treffiletti Named CMO Of AI-Powered Product Placement Platform
MediaDailyNews, Joe Mandese - Tuesday, September 26, 2023
Treffiletti joins Rembrand, reuniting with teams he worked with at BlueKai, Orac ...
- Trick Question: When Is The Worst Media Buy Actually The Best?
Planning & Buying Insider, Joe Mandese - Wednesday, September 27, 2023
Answer: When it reaches planners and buyers like you. What's that y ...
- Hey Alli, I'm Still Waiting For Your Answer
Media 3.0, Joe Mandese - Tuesday, September 26, 2023
Tech-savvy PMG this morning became the latest in a long line ...
- Zenith Taps Magna's Finnerty As Chief Investment Officer
MediaDailyNews, Joe Mandese - Monday, September 25, 2023
The Publicis Media unit also named UM's Maura McCartan head of t ...
- Ad Groups Join To Define MFA Sites: Basically, They're Schlock
MediaDailyNews, Joe Mandese - Tuesday, September 26, 2023
One of the trade associations -- the 4A's -- goes a st ...
- Anti-Vax, Hate And Rock & Roll: Why SPIN's Guccione Comes To Their Defense
Red, White & Blog, Joe Mandese - Monday, September 25, 2023
In the wake of Jann Wenner's ouster from the Rock & Ro ...
- WFA Finds Media Taking A Backseat In Setting AI Strategy
MediaDailyNews, Joe Mandese - Monday, September 25, 2023
The vast majority of marketers are focused on AI's role in conten ...
- The State Of The Media Planning & Buying Union (Um, What Union?)
Planning & Buying Insider, Joe Mandese - Monday, September 25, 2023
If you're a planner or a buyer, get a copy of t ...
- MRC Clarifies Nielsen/Amazon 'TNF' Ratings Decision, Says It Remains Unaccredited For Now
MediaDailyNews, Joe Mandese - Thursday, September 21, 2023
The statement doesn't break any new news, but is the MRC's offici ...
- He Isn't Dead, Yet
MediaDailyNews, Joe Mandese - Friday, September 22, 2023
The most striking thing about the news cycle surrounding Rupert Murdoch's desce ...
- Horizon Taps MMB's Lukas As SVP-Human Intelligence
MediaDailyNews, Joe Mandese - Friday, September 22, 2023
Lukas, who joins from MMB, where he was head of strategy, h ...
- Cannes Lions Parent Ascential's Shares Trading Up On News Of New Strategic Options
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
According to a report by Bloomberg this morning, Ascential is reevaluating i ...
- MRC Responds To JIC Measurement Plan: Stick With MRC Accreditation
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
In response to the JIC's plan to begin certifying media audience-measurement servic ...
- ChatIPG: Mediabrands Reboots Tech, Data Stack Under A Global Kinesso Brand
MediaDailyNews, Joe Mandese - Thursday, September 21, 2023
IPG Mediabrands this morning announced a restructuring of three of its da ...
- Is It Time For A Media-Buying Bill Of Rights?
Planning & Buying Insider, Joe Mandese - Thursday, September 21, 2023
Should planners, buyers and their clients have certain inalienable rights? That's ...
- A Tale Of Two Presidential Merch Campaigns
Red, White & Blog, Joe Mandese - Thursday, September 21, 2023
If the presidential election campaign plays out anything like the presidential mer ...
- U.S. JIC Expanding From 'Currency' To Audience Measurement
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
"We've been collaborating with George and his team at the MRC ...
