- And Then There Were Three (Conditional) Ad Currencies
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
The U.S. JIC has granted "conditional certification" to three alternative ad currenci ...
- What Happens In Vegas Could Crowd You Out
Planning & Buying Insider, Joe Mandese - Tuesday, September 19, 2023
It's the most intense of any political market and a new Assemb ...
- Legacy Rate Card Service SRDS Expands Into Media Planning/Buying Tech
MediaDailyNews, Joe Mandese - Monday, September 18, 2023
In a partnership with Strata, SRDS will begin beta testing a n ...
- We're Not Your Father's Rate & Data Service: A Conversation With SRDS' Heather Petaccio
Planning & Buying Insider, Joe Mandese - Monday, September 18, 2023
The SRDS chief explains how and why the directory and data servi ...
- Magna Boosts U.S. Ad Outlook For 2023, 2024
MediaDailyNews, Joe Mandese - Monday, September 18, 2023
The IPG Mediabrands' forecasting unit cited strengthening U.S. economic indicators, reduced expectatio ...
- Network TV's Double Whammy: Flat Pricing, Declining Supply
Planning & Buying Insider, Joe Mandese - Monday, September 18, 2023
While ad demand is beginning to rebound again, the growth is almo ...
- Why Television Reach Is Poised To Strike Out
Planning & Buying Insider, Joe Mandese - Friday, September 15, 2023
New research indicates a net 27% of U.S. TV viewers aware ...
- A Week-End 'TV Watch' Roundup
TV Watch, Joe Mandese - Friday, September 15, 2023
Here is a little roundup of relevant news and analysis, starting wi ...
- Rao Succeeds Kenny As Nielsen CEO
MediaDailyNews, Joe Mandese - Thursday, September 14, 2023
Rao, who has served as CEO of Nielsen's Audience Measurement business sin ...
- Planning Software Market To Top $1.6B, According To A Plate Of Shrimp
Planning & Buying Insider, Joe Mandese - Thursday, September 14, 2023
That's what I stumbled on when I set up Google News aler ...
- It's The 1980s All Over Again: The Power Of Nostalgic TV Advertising
TV Watch, Joe Mandese - Thursday, September 14, 2023
It's hard to believe it's been two days since I wrote abo ...
- 605 Reasons There Will Be Fewer, Not More Alt Currencies
TV Watch, Joe Mandese - Wednesday, September 13, 2023
Even as the U.S. JIC pushes to certify new alt currencies, iSpot ...
- Dentsu 'd.scribes' New And Improved AI Tool
Media 3.0, Joe Mandese - Tuesday, September 12, 2023
Dubbed d.scriptor, Dentsu says the new tool, "allows us to use ...
- Mindshare Taps UM's diSapia As Global Chief Strategy Officer
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2023
Except for a brief stint at Omnicom's PHD, diSapia has spent mo ...
- Lions Owner Ascential Announces C-Suite Changes
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2023
CFO Paul Harrison will leave the company at the end of t ...
- Influencer Grows In Influence, Set To Top $34B In Marketing Spend
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2023
The U.S., which already accounts for more than three-quarters of the marke ...
- The White Glove Treatment
Red, White & Blog, Joe Mandese - Wednesday, September 13, 2023
"Junk fees are those sneaky fees that are hidden from consumers wh ...
- When We Wanted Our MTV (More Than Just Once A Year)
TV Watch, Joe Mandese - Tuesday, September 12, 2023
For a channel that literally was the vanguard of the music vid ...
- From Recency To Engagement To Whatever Comes Next...
Planning & Buying Insider, Joe Mandese - Monday, September 11, 2023
They say a picture is worth a thousand words, so I'm usi ...
- Sight, No Sound, And Very Little Motion
TV Watch, Joe Mandese - Monday, September 11, 2023
I don't know how we'll respond the next time we experience ...
- Why 'Info Asymmetry,' 'Misaligned Incentives' Are Advertising's Most Important New Buzzwords
Planning & Buying Insider, Joe Mandese - Monday, September 11, 2023
A conversation with Kroll's Richard Plansky, the forensics expert behind the Associati ...
- Sarah Fay Steps Down From AI Venture Capital Role
Media 3.0, Joe Mandese - Thursday, September 7, 2023
"In the firm's early days, we often had to explain why ...
- Virtual-Only Industry Events Show No Sign Of Abatement
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
Based on an analysis of data from the DBC Industry Calendar, t ...
- Agency Credit Crisis Exacerbating, Late Media Payments Rising
MediaDailyNews, Joe Mandese - Thursday, September 7, 2023
The findings from OAREX Capital Markets come as the 4A's released i ...
- Nielsen Enables 1st-Party In Big Data, Tells MRC It Plans To Use It As Accredited Currency
MediaDailyNews, Joe Mandese - Thursday, September 7, 2023
"For now, Nielsen's panel-only national TV service will remain the currency ...
- Welcome To The New Normalized: Brian Wieser Updates His U.S. Ad Model
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
The bad news is his 2023 forecast comes in at nearly ha ...
- ANA/4A's Release Joint Set Of Industry Guidelines For Buying Diverse Media
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
"Our earlier study clearly demonstrated that there are a significant number ...
- Steve Minichini Launches MediaRated, Will Incubate Female Startups
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
The former Targetcast/Assembly innovations exec says the shop will focus on pa ...
- The Anti-Anti-Defamation League
Red, White & Blog, Joe Mandese - Wednesday, September 6, 2023
Sadly, the real reason advertisers have been abandoning Twitter/X is that ...
- Because A Zero Is Hard To Sell
MediaDailyNews, Joe Mandese - Friday, September 1, 2023
Based on my back-of-the-envelope calculations, Nielsen's Big Data shift will add 337 ...
