- MRC's Ivie On Nielsen's Big Data Shift: 'We're Standing Down'
MediaDailyNews, Joe Mandese - Friday, September 1, 2023
"We only have one hammer. We write standards and audit. That's a ...
- Former GroupM Chief Gotlieb Joins Advocado's Board
MediaDailyNews, Joe Mandese - Wednesday, August 30, 2023
"Advocado is an impressive platform company with a robust technology stack a ...
- Assembly Bags Vera Bradley
MediaDailyNews, Joe Mandese - Wednesday, August 30, 2023
Stagwell's assignment for the iconic bag and luggage lifestyle brand covers Nor ...
- The Art Of The Running Without Running Deal
Red, White & Blog, Joe Mandese - Wednesday, August 30, 2023
According to one analysis, the former president handily defeated all GOP debate ...
- Why AI Isn't Your Father's HTML: A Conversation With John Nardone
MediaDailyNews, Joe Mandese - Tuesday, August 29, 2023
"On a societal basis, it is going to be even more disruptiv ...
- Mediaocean's Nardone Moves On, Next Generation Put In Place
MediaDailyNews, Joe Mandese - Tuesday, August 29, 2023
Ben Kartzman succeeds John Nardone as head of Mediaocean's ad tech portfoli ...
- Why Madison Avenue's Technological Past Still Is Its Prologue
MediaDailyNews, Joe Mandese - Monday, August 28, 2023
As the ad industry stands on the precipice of what may ...
- U.S. Ad Market Climbs 6.2% In July
MediaDailyNews, Joe Mandese - Monday, August 28, 2023
With easier year-over-year comparisons, July posted the biggest gains for the U. ...
- Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People
MediaDailyNews, Joe Mandese - Thursday, August 24, 2023
After six years and lots of capital, Hudson MX restructured earlier th ...
- Assembly Taps GroupM's Shickle To Activate Europe
MediaDailyNews, Joe Mandese - Friday, August 25, 2023
"We're in the most significant moment in advertising," stated Shickle, who wi ...
- A Picture Worth A Thousand Words, Er, Cheers
Red, White & Blog, Joe Mandese - Friday, August 25, 2023
That's what a new Lincoln Project spot seems to show the mome ...
- Omnicom Strikes First-Mover Deal With Criteo, Gains Access To 'Digital Shelf' Data
MediaDailyNews, Joe Mandese - Thursday, August 24, 2023
Omnicom participated in a pilot test earlier this year, which found t ...
- Horizon's Night Market Names CD&TO, Expands Data/Tech Team
MediaDailyNews, Joe Mandese - Monday, August 21, 2023
Three years after launching pure-play ecommerce unit Night Market, Horizon Media ...
- If You Think A GOP Double-Header Is Odd, Here Are The Actual Odds
Red, White & Blog, Joe Mandese - Tuesday, August 22, 2023
"People can wager on just about anything. Personal attacks, discussion topics, buzzwords/phras ...
- GroupM Begins Filtering MFA Sites Out Of Programmatic Buys
MediaDailyNews, Joe Mandese - Monday, August 21, 2023
The new offering is the latest in an array of signals Grou ...
- Stagwell Feels The Need For Speed In Brand Tracking
MediaDailyNews, Joe Mandese - Friday, August 18, 2023
Stagwell is integrating the Harris Poll with state-of-the-art research software developer Ma ...
- Threat Report Finds Malvertising Accelerating Due To Weak Ad Market
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The report, the first in a quarterly series published by TAG's Malvertisi ...
- Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The study from Engagement Labs also shows differences by party in ter ...
- Former Dentsu Media COO Cridland Joins BMG360
MediaDailyNews, Joe Mandese - Wednesday, August 16, 2023
The long-time agency media exec has been named CEO of the Shelto ...
- Amanda Richman Takes Up Residence At The IAB
MediaDailyNews, Joe Mandese - Wednesday, August 16, 2023
The long-time agency media chief has been named executive-in-residence at the IA ...
- Turns Out X Actually Is A Much Healthier And Safer Platform -- If You're A Nazi
Red, White & Blog, Joe Mandese - Wednesday, August 16, 2023
A week after CEO Linda Yaccarino boasted about its brand-safety gains, ...
- CTV Platform Samsung Ads Launches Digital OOH
MediaDailyNews, Joe Mandese - Tuesday, August 15, 2023
Long-time digital out-of-home exec Chris Allison has been hired to run ...
- What People Are Watching On TV These Days (Hint: It Increasingly Is Not TV)
MediaDailyNews, Joe Mandese - Tuesday, August 15, 2023
The share of American CTV households utilizing their sets for something oth ...
- Dentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns
MediaDailyNews, Joe Mandese - Monday, August 14, 2023
Results, however, showed a sequentially improving picture for most major media, wi ...
- Cannes Lions Parent Ascential Acquires Creative Advisory Service
MediaDailyNews, Joe Mandese - Friday, August 11, 2023
Terms were not disclosed, but Contagious Communications has a staff of ...
- NewsGuard Begins Rating CTV, OTT News Channels
MediaDailyNews, Joe Mandese - Thursday, August 10, 2023
NewsGuard, a pioneer in the field of rating the reliability of ne ...
- GroupM Taps Wavemaker's Fabre-Hernoux As Chief Data & Analytics Officer
MediaDailyNews, Joe Mandese - Thursday, August 10, 2023
In her new role, Delphine Fabre-Hernoux oversees data and analytics across GroupM ...
- Doug Rozen Out At Dentsu Media, Merkle Media Placed Under iProspect
MediaDailyNews, Joe Mandese - Thursday, August 10, 2023
No explicit successor was named, but former Merkle Chief Media Officer L ...
- Stagwell's Penn: Staff Reductions Completed, Industry Poised For AI Boom
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2023
Penn said reductions -- especially in media operations -- have reduced Stagwell ...
- Generative AI Bots Continue Spewing False Narratives, Audit Finds
MediaDailyNews, Joe Mandese - Wednesday, August 9, 2023
Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT ...
