- IPG's Huge Launches AI-Powered 'Culture Decoder'
Planning & Buying Insider, Joe Mandese - Monday, February 5, 2024
If that sounds like what Omnicom's Sparks & Honey has been doi ...
- 1976
Marketing Politics Weekly, Joe Mandese - Friday, February 2, 2024
Sure, that was a great year, but in this case, the numb ...
- How To Reach Persuadables IRL
Marketing Politics Weekly, Joe Mandese - Friday, February 2, 2024
While persuadability may be in the eye of the beholder, out-of-home measureme ...
- Bet You Can't Watch Just One: Lay's Leverages Excess Frequency For Groundhog Day Buy
MediaDailyNews, Joe Mandese - Thursday, February 1, 2024
The spots feature "Groundhog Day" actor Stephen Tobolowsky stuck in a hell-li ...
- 277 Days
Red, White & Blog, Joe Mandese - Friday, February 2, 2024
That's how long before the final vote is cast in this year ...
- There's A News Cycle Born Every Minute
Marketing Politics Weekly, Joe Mandese - Friday, February 2, 2024
I imagine Trump reading Memo's new report and gloating over how big ...
- MRC Grants First-Ever Point-Of-Care Ad-Measurement Accreditation
MediaDailyNews, Joe Mandese - Thursday, February 1, 2024
The accreditation to PatientPoint's digital, place-based media network included new, "supplemental" auditi ...
- Media Agency Of The Year: Kinesso
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
On the surface, we named Kinesso agency of the year based ...
- Is That A Paradox In Your Pocket, Or Are You Just Glad To Watch Some Video?
Media 3.0, Joe Mandese - Wednesday, January 31, 2024
There's an ironic paradox in new research released today that speaks volum ...
- J. Crew Consolidates Media At PMG
MediaDailyNews, Joe Mandese - Wednesday, January 31, 2024
The agency previously handled the group's Madewell brand and is transitioning t ...
- Holding Company Of The Year: Omnicom
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
If 2023 was "the Year of AI" on Madison Avenue, it beg ...
- Not Your Father's AI-Generated V.O. Platform
Media 3.0, Joe Mandese - Tuesday, January 30, 2024
This platform is doing it the old-fashioned way: using human-generated voices f ...
- Obit: Long-Time Advertising Media Exec Ben Jankowski, Dead At 63
MediaDailyNews, Joe Mandese - Monday, January 29, 2024
Ben Jankowski, a long-time advertiser and ad agency media executive, died Saturda ...
- Dr. Laura Forms A Throuple, Business-Wise
MediaDailyNews, Joe Mandese - Tuesday, January 30, 2024
Long-time audio advertising representative Crossover Media Group is her new partner. ...
- IAB: Consumers Willing To Pay 12 Times What Advertisers Do For Digital
Planning & Buying Insider, Joe Mandese - Tuesday, January 30, 2024
Well, that's what my analysis of the IAB's just-released study shows: America ...
- Independent Agency Of The Year: Acadia
Agency of the Year, Joe Mandese - Sunday, January 28, 2024
Most of us think of big ideas as lightbulb moments, but t ...
- 3.know: Shelly's Post-CES Analysis (And A Way Too Early Look At Next Year's)
Media 3.0, Joe Mandese - Friday, January 26, 2024
In this week's chat, Shelly Palmer explains why this year's CES w ...
- Conservatives Perceived As Having Most Negative Media Representation
Marketing Politics Weekly, Joe Mandese - Thursday, January 25, 2024
Not surprisingly, Americans perceive Liberals as being depicted more positively and garneri ...
- It's Official: U.S. Ad Market Expanded In 2023, Albeit A Smidgen
MediaDailyNews, Joe Mandese - Thursday, January 25, 2024
After a rough start, the U.S. ad market ended 2023 up 2. ...
- Have We Entered A Time Loop?
Planning & Buying Insider, Joe Mandese - Thursday, January 25, 2024
That's how Nielsen's just-released planning guide to this year's upfronts/newfronts begins. Aft ...
- It's The Partisan View Of The Economy, Stupid
Red, White & Blog, Joe Mandese - Thursday, January 25, 2024
"If your team is in power, you feel a little bit mo ...
- Interpublic Taps De Bonis As CEO Of Huge
MediaDailyNews, Joe Mandese - Tuesday, January 23, 2024
She succeeds Mat Baxter who moved back to Australia. Huge is bas ...
- Supplier Of The Year: OpenAP
Agency of the Year, Joe Mandese - Tuesday, January 23, 2024
While some award-winners tackled the two biggest media challenges facing advertisers ...
- Dentsu Mines Amazon AI, Hits Bedrock (SageMaker, Too)
Media 3.0, Joe Mandese - Tuesday, January 23, 2024
After more than a year of its own, internal "walled garden" approa ...
- GroupM Taps Wavemaker's Farjami As NA CEO
MediaDailyNews, Joe Mandese - Monday, January 22, 2024
Farjami succeeds Mindshare Global CEO Adam Gerhart, who had been handling t ...
- 2023 Executive of the Year: Bill Koenigsberg
Agency of the Year, Joe Mandese - Monday, January 22, 2024
MediaPost selected Koenigsberg as our media executive of the year for h ...
- How The Political Mix Is Changing, Or Not
Marketing Politics Weekly, Joe Mandese - Friday, January 19, 2024
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- Dentsu's Mehrotra Named 2024 Media Lions Jury President
MediaDailyNews, Joe Mandese - Thursday, January 18, 2024
The Lions, which will be held June 17-21 in Cannes, France, al ...
- Peaked TV: Supply Of Scripted Series Face Their First Crash
MediaDailyNews, Joe Mandese - Friday, January 19, 2024
"2021 and 2022 are the high watermark of 633 - the pinnac ...
- WaPo Creates Chief Growth Officer Role, Taps 'Subscription Wizard' To Fill It
Publishers Daily, Joe Mandese - Friday, January 19, 2024
"The Washington Post" this morning named Karl Wells to the new positi ...