Nielsen Releases The 'Big 14' Share Of Television

With Disney poised to take the stage in New York City this afternoon for its 2024 upfront presentation to the ad community, Nielsen this morning released a new analysis showing it is the No. 1 "distributor" when it comes to aggregated TV usage.

That said, it's not exactly the television share that the Big 3 -- or even 4 -- networks once enjoyed in the Golden Years of upfront advertising marketplaces.

Nielsen's analysis shows Disney's aggregate share across all its television outlets, including the ABC TV network, was 11.5% in April.

Moreover, YouTube is at No. 3  with a 9.6% share, well ahead of No. 3 NBCUniversal's 8.9% and No. 4 Paramount's 8.8% share.

Warner Bros. Discovery's aggregate share is 8.1%, followed by primarily premium service Netflix's 7.6%.

All other distributors garnered less than a 1% share of TV usage, according to Nielsen, which says the analysis was created by mapping all of the distributors' broadcast and cable networks and streaming services up to their parent company level.

"Nielsen calculates the total minutes viewed on the TV screen for each network’s services and aggregates those totals based on initial distributor mapping, ultimately arriving at a share of total TV usage for each parent company," it said.

6 comments about "Nielsen Releases The 'Big 14' Share Of Television".
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  1. David Scardino from TV & Film Content Development, May 14, 2024 at 10:06 a.m.

    Don't understand the sub head, "Race for the White House: key prediction criteria trending..." Was that maybe from some other piece...?

  2. Joe Mandese from MediaPost Inc., May 14, 2024 at 10:13 a.m.

    @David Scardino: Doh, my bad. That was an older chart headline. It's been updated now.
    Sorry about that.

  3. David Scardino from TV & Film Content Development replied, May 14, 2024 at 1:24 p.m.

    Thank you.

  4. Ed Papazian from Media Dynamics Inc replied, May 14, 2024 at 5:31 p.m.

    Glad to see this---but the next step must be breakdowns of ad-supported versus ad-free viewing per media company. This is not as easy as it sounds due to the various bundles each programmer offers---but it has greater significance for advertisers as some of the  media entities listed in the table--Netflix, for example--derive most of their viewing from ad-free content.

  5. Steve Lanzano from TVB, May 15, 2024 at 8:52 a.m.

    Really question the efficacy of the Gauge report for marketers since it includes all viewing and not just ad viewing. These numbers would be quite different. We've been asking Nielsen for an addendum to the Gauge report to just include ad viewing for over two years now.

  6. Joe Mandese from MediaPost Inc., May 15, 2024 at 9:04 a.m.

    @Steve Lanzano: Makes sense that an ad trade bureau would question that, but the reality is those numbers are relevant to marketers, because they're trying to reach people who may or may not be watching ad-supported television. Nielsen has other ways of tabulating data, too.

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