- UM Unveils 'Shoptimizer,' Industry-First Retail Media Optimizer
MediaDailyNews, Joe Mandese - Wednesday, August 9, 2023
The tool is part of IPG Mediabrands' recently announced Unified Retail Med ...
- Stagwell's Penn: We're Beginning To See A Return To Normal
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2023
Reporting earnings down 6% for Q2 and 5% for the first hal ...
- SMI Founder Sue Fennessy Brings 'World's Only Sustainable Social App' To U.S.
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2023
"Society and our planet need technology that serves us and I ...
- Here's What Publir Is And Who Is Behind It: A Conversation With Anand Ramanujan
Red, White & Blog, Joe Mandese - Monday, August 7, 2023
Publir is a publisher monetization platform and the person behind it ...
- ANA's Kroll Analysis: Advertisers Paying Twice For Some Programmatic Fees
MediaDailyNews, Joe Mandese - Thursday, August 3, 2023
"Our study found that advertisers were often unaware of this," financial adviso ...
- American Media Brand History X
MediaDailyNews, Joe Mandese - Friday, August 4, 2023
If I could interview Elon Musk right now, the first thing I ...
- The Impact Of Xandr's Political Ad Ban: Mostly Symbolic
Red, White & Blog, Joe Mandese - Friday, August 4, 2023
As important as Xandr is in the overall programmatic ad-supply chain, the ...
- Hoka Shows Off New Kicks In Times Square
MediaDailyNews, Joe Mandese - Thursday, August 3, 2023
The campaign, which was created by Jellyfish, utilizes two of Clear Chann ...
- Man Bots Dog, Cats Too
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The Ad Council this week breaks a national PSA campaign for anim ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For Buying
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- OOH Media Buying Vet Opens Invision, Specializing In High-Demand NYC Locations
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
Invision launches with inventory representing 32 prime locations throughout the city, includi ...
- Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
"Radio shined as the most efficient of the audio formats studied, provi ...
- How About A Good Housekeeping Seal Of Political Ad Approval?
Red, White & Blog, Joe Mandese - Friday, July 28, 2023
News circulating this week that Microsoft's Xandr unit plans to ban politic ...
- U.S. Ad Market Dips Again In June
MediaDailyNews, Joe Mandese - Thursday, July 27, 2023
June's 1.4% decline follows an increase in May, which was the fir ...
- Big Principal Holding Companies
RTBlog, Joe Mandese - Monday, July 24, 2023
When is an agency a media-buying agency or a principal? It depen ...
- Mirth Control
Marketing Politics Weekly, Joe Mandese - Tuesday, July 18, 2023
It's been half a century since CREEP contributed to the downfall ...
- D.C. Agency 'January Third' Rebrands Itself Because Of, Well, You Know
Marketing Politics Weekly, Joe Mandese - Friday, July 21, 2023
Imagine launching a new ad agency named "Pearl Harbor" in Hawaii ...
- Krapopolis Is Not As Bad As The Name Sounds
MediaDailyNews, Joe Mandese - Thursday, July 20, 2023
At least, that's what the first trailer for the new Fox prime-ti ...
- Carlin Consumer Health Taps USIM, BAM For Zegerid OTC
MediaDailyNews, Joe Mandese - Friday, July 21, 2023
USIM will handle media, while BAM Connection will handle creative and soci ...
- As Hollywood Strikes, A-List Director Markets Direct-To-Consumer, Really Direct
MediaDailyNews, Joe Mandese - Friday, July 21, 2023
"I love that we're this independent production being absolutely independent about h ...
- WTF Is Publir And Who Is Behind It?
Red, White & Blog, Joe Mandese - Friday, July 21, 2023
According to a new report, Publir is a programmatic ad network th ...
- Nielsen Expands Big Data Data Deal With Comcast
MediaDailyNews, Joe Mandese - Thursday, July 20, 2023
The deal is important for two reasons. It's a vote of confiden ...
- No Mo Nomophobia?
Mobile Insider, Joe Mandese - Thursday, July 20, 2023
New research finds Americans perceive they are growing less dependent on the ...
- Omnicom's Wren On Hollywood Strikes: We're Prepared To Go Down Other Roads
MediaDailyNews, Joe Mandese - Wednesday, July 19, 2023
If Hollywood's writers and actors are looking for any love from Madis ...
- Twitter's Biggest Advertisers Cut Spending An Average of 71%
MediaDailyNews, Joe Mandese - Tuesday, July 18, 2023
Some -- including Meta, Progressive and Pernod-Ricard -- have cut their spendi ...
- NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study
MediaDailyNews, Joe Mandese - Wednesday, July 19, 2023
NewsGuard also released new data showing the number of AI-generated news sit ...
- PMG Taps Dentsu's Dupuis As President
MediaDailyNews, Joe Mandese - Tuesday, July 18, 2023
The agency described it as a newly created role. ...
- Musk Confirms 50% Loss In Twitter Ad Sales, Says July Is 'A Bit More Promising'
MediaDailyNews, Joe Mandese - Monday, July 17, 2023
Twitter, which derived about 90% of its revenue from advertising before El ...
- ANA/4A's Finds Media More Involved Than Creative In Agency New Business Pitches
MediaDailyNews, Joe Mandese - Tuesday, July 18, 2023
In terms of incumbent agency reviews, the media department is less involve ...
- Nearly Half Of Internet Users No Longer Use Linear TV
RTBlog, Joe Mandese - Monday, July 17, 2023
That's up from just 22% two years ago, and sends a sign ...
