• by Joe Mandese  @mp_joemandese, May 30, 2024

Home and small business security marketer ADT has named Horizon Media's Horizon Next unit its media agency-of-record.

The account comes as the 150-year-old brand is looking to reach a "younger, digital first consumer," the company said in a statement, adding that Horizon Next was tapped in part because of its  "data-powered strategies," especially its Blu data insights and targeting platform, with an emphasis on personalizing sales, brand lift and customer engagement.

Media was previously handled in-house.

WPP's VMLY&R is the incumbent handling ecommerce, creative and CX.