- J. Crew Consolidates Media At PMG
MediaDailyNews, Joe Mandese - Wednesday, January 31, 2024
The agency previously handled the group's Madewell brand and is transitioning t ...
- Holding Company Of The Year: Omnicom
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
If 2023 was "the Year of AI" on Madison Avenue, it beg ...
- Not Your Father's AI-Generated V.O. Platform
Media 3.0, Joe Mandese - Tuesday, January 30, 2024
This platform is doing it the old-fashioned way: using human-generated voices f ...
- Obit: Long-Time Advertising Media Exec Ben Jankowski, Dead At 63
MediaDailyNews, Joe Mandese - Monday, January 29, 2024
Ben Jankowski, a long-time advertiser and ad agency media executive, died Saturda ...
- Dr. Laura Forms A Throuple, Business-Wise
MediaDailyNews, Joe Mandese - Tuesday, January 30, 2024
Long-time audio advertising representative Crossover Media Group is her new partner. ...
- IAB: Consumers Willing To Pay 12 Times What Advertisers Do For Digital
Planning & Buying Insider, Joe Mandese - Tuesday, January 30, 2024
Well, that's what my analysis of the IAB's just-released study shows: America ...
- Independent Agency Of The Year: Acadia
Agency of the Year, Joe Mandese - Sunday, January 28, 2024
Most of us think of big ideas as lightbulb moments, but t ...
- 3.know: Shelly's Post-CES Analysis (And A Way Too Early Look At Next Year's)
Media 3.0, Joe Mandese - Friday, January 26, 2024
In this week's chat, Shelly Palmer explains why this year's CES w ...
- Conservatives Perceived As Having Most Negative Media Representation
Marketing Politics Weekly, Joe Mandese - Thursday, January 25, 2024
Not surprisingly, Americans perceive Liberals as being depicted more positively and garneri ...
- It's Official: U.S. Ad Market Expanded In 2023, Albeit A Smidgen
MediaDailyNews, Joe Mandese - Thursday, January 25, 2024
After a rough start, the U.S. ad market ended 2023 up 2. ...
- Have We Entered A Time Loop?
Planning & Buying Insider, Joe Mandese - Thursday, January 25, 2024
That's how Nielsen's just-released planning guide to this year's upfronts/newfronts begins. Aft ...
- It's The Partisan View Of The Economy, Stupid
Red, White & Blog, Joe Mandese - Thursday, January 25, 2024
"If your team is in power, you feel a little bit mo ...
- Interpublic Taps De Bonis As CEO Of Huge
MediaDailyNews, Joe Mandese - Tuesday, January 23, 2024
She succeeds Mat Baxter who moved back to Australia. Huge is bas ...
- Supplier Of The Year: OpenAP
Agency of the Year, Joe Mandese - Tuesday, January 23, 2024
While some award-winners tackled the two biggest media challenges facing advertisers ...
- Dentsu Mines Amazon AI, Hits Bedrock (SageMaker, Too)
Media 3.0, Joe Mandese - Tuesday, January 23, 2024
After more than a year of its own, internal "walled garden" approa ...
- GroupM Taps Wavemaker's Farjami As NA CEO
MediaDailyNews, Joe Mandese - Monday, January 22, 2024
Farjami succeeds Mindshare Global CEO Adam Gerhart, who had been handling t ...
- 2023 Executive of the Year: Bill Koenigsberg
Agency of the Year, Joe Mandese - Monday, January 22, 2024
MediaPost selected Koenigsberg as our media executive of the year for h ...
- How The Political Mix Is Changing, Or Not
Marketing Politics Weekly, Joe Mandese - Friday, January 19, 2024
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- Dentsu's Mehrotra Named 2024 Media Lions Jury President
MediaDailyNews, Joe Mandese - Thursday, January 18, 2024
The Lions, which will be held June 17-21 in Cannes, France, al ...
- Peaked TV: Supply Of Scripted Series Face Their First Crash
MediaDailyNews, Joe Mandese - Friday, January 19, 2024
"2021 and 2022 are the high watermark of 633 - the pinnac ...
- WaPo Creates Chief Growth Officer Role, Taps 'Subscription Wizard' To Fill It
Publishers Daily, Joe Mandese - Friday, January 19, 2024
"The Washington Post" this morning named Karl Wells to the new positi ...
- Arena Announces Massive Staff Cuts, News Guild Vows To Fight It
Publishers Daily, Joe Mandese - Friday, January 19, 2024
The publisher of such iconic brands as "Sports Illustrated," "TheStreet," "Parade" a ...
- God Made Rick Wilson
Red, White & Blog, Joe Mandese - Friday, January 19, 2024
I'm not the most religious man, but Wilson's keynote at our Marketi ...
- Analyst Boosts Netflix '24 Ad Forecast To $2.1B, Cites Faster Ad-Option Growth
MediaDailyNews, Joe Mandese - Thursday, January 18, 2024
The revised New Street Research forecast projects Netflix will add 13 milli ...
- Is The Next Generation Of AI, IRL?
Media 3.0, Joe Mandese - Wednesday, January 17, 2024
Of all the new year prediction pitches I've received, I have ...
- Why You're Likely To Use ChatGPT To Write Reports, Do Research, Email Clients
Planning & Buying Insider, Joe Mandese - Tuesday, January 16, 2024
Full disclosure: I wrote this report manually, without the assistance of ChatG ...
- Engelgau Steps Down As CEO Of IPG's Acxiom
MediaDailyNews, Joe Mandese - Friday, January 12, 2024
Five years after acquiring Big Data giant Acxiom for $2.3 billion, Interpubl ...
- Wavemaker Taps Initiative's Pilavachi As L'Oreal Global Media Lead
MediaDailyNews, Joe Mandese - Monday, January 15, 2024
Pilavachi, who is based in London, will oversee the L'Oreal global med ...
- Long-Time ANA Counsel Wood Leaves Reed Smith, Opens Private Practice
MediaDailyNews, Joe Mandese - Thursday, January 11, 2024
"Reed Smith remains the ANA's counsel and I am now counsel ...
- A Gross Effective CPM Of $360,272
Red, White & Blog, Joe Mandese - Friday, January 12, 2024
That's what will have been spent on Iowa's Republican voters by t ...