- The Impact Of Xandr's Political Ad Ban: Mostly Symbolic
Red, White & Blog, Joe Mandese - Friday, August 4, 2023
As important as Xandr is in the overall programmatic ad-supply chain, the ...
- Hoka Shows Off New Kicks In Times Square
MediaDailyNews, Joe Mandese - Thursday, August 3, 2023
The campaign, which was created by Jellyfish, utilizes two of Clear Chann ...
- Man Bots Dog, Cats Too
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The Ad Council this week breaks a national PSA campaign for anim ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For Buying
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- OOH Media Buying Vet Opens Invision, Specializing In High-Demand NYC Locations
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
Invision launches with inventory representing 32 prime locations throughout the city, includi ...
- Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
"Radio shined as the most efficient of the audio formats studied, provi ...
- How About A Good Housekeeping Seal Of Political Ad Approval?
Red, White & Blog, Joe Mandese - Friday, July 28, 2023
News circulating this week that Microsoft's Xandr unit plans to ban politic ...
- U.S. Ad Market Dips Again In June
MediaDailyNews, Joe Mandese - Thursday, July 27, 2023
June's 1.4% decline follows an increase in May, which was the fir ...
- Big Principal Holding Companies
RTBlog, Joe Mandese - Monday, July 24, 2023
When is an agency a media-buying agency or a principal? It depen ...
- Mirth Control
Marketing Politics Weekly, Joe Mandese - Tuesday, July 18, 2023
It's been half a century since CREEP contributed to the downfall ...
- D.C. Agency 'January Third' Rebrands Itself Because Of, Well, You Know
Marketing Politics Weekly, Joe Mandese - Friday, July 21, 2023
Imagine launching a new ad agency named "Pearl Harbor" in Hawaii ...
- Krapopolis Is Not As Bad As The Name Sounds
MediaDailyNews, Joe Mandese - Thursday, July 20, 2023
At least, that's what the first trailer for the new Fox prime-ti ...
- Carlin Consumer Health Taps USIM, BAM For Zegerid OTC
MediaDailyNews, Joe Mandese - Friday, July 21, 2023
USIM will handle media, while BAM Connection will handle creative and soci ...
- As Hollywood Strikes, A-List Director Markets Direct-To-Consumer, Really Direct
MediaDailyNews, Joe Mandese - Friday, July 21, 2023
"I love that we're this independent production being absolutely independent about h ...
- WTF Is Publir And Who Is Behind It?
Red, White & Blog, Joe Mandese - Friday, July 21, 2023
According to a new report, Publir is a programmatic ad network th ...
- Nielsen Expands Big Data Data Deal With Comcast
MediaDailyNews, Joe Mandese - Thursday, July 20, 2023
The deal is important for two reasons. It's a vote of confiden ...
- No Mo Nomophobia?
Mobile Insider, Joe Mandese - Thursday, July 20, 2023
New research finds Americans perceive they are growing less dependent on the ...
- Omnicom's Wren On Hollywood Strikes: We're Prepared To Go Down Other Roads
MediaDailyNews, Joe Mandese - Wednesday, July 19, 2023
If Hollywood's writers and actors are looking for any love from Madis ...
- Twitter's Biggest Advertisers Cut Spending An Average of 71%
MediaDailyNews, Joe Mandese - Tuesday, July 18, 2023
Some -- including Meta, Progressive and Pernod-Ricard -- have cut their spendi ...
- NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study
MediaDailyNews, Joe Mandese - Wednesday, July 19, 2023
NewsGuard also released new data showing the number of AI-generated news sit ...
- PMG Taps Dentsu's Dupuis As President
MediaDailyNews, Joe Mandese - Tuesday, July 18, 2023
The agency described it as a newly created role. ...
- Musk Confirms 50% Loss In Twitter Ad Sales, Says July Is 'A Bit More Promising'
MediaDailyNews, Joe Mandese - Monday, July 17, 2023
Twitter, which derived about 90% of its revenue from advertising before El ...
- ANA/4A's Finds Media More Involved Than Creative In Agency New Business Pitches
MediaDailyNews, Joe Mandese - Tuesday, July 18, 2023
In terms of incumbent agency reviews, the media department is less involve ...
- Nearly Half Of Internet Users No Longer Use Linear TV
RTBlog, Joe Mandese - Monday, July 17, 2023
That's up from just 22% two years ago, and sends a sign ...
- A New Political Media Acronym Worth Thinking About: AIGD
Red, White & Blog, Joe Mandese - Friday, July 14, 2023
It stands for AI-generated democracy and it's what happens when machine synthesiz ...
- Carat Taps Publicis' Charles As U.S. Head Of Growth
MediaDailyNews, Joe Mandese - Wednesday, July 12, 2023
Charles, who reports to Dentsu Media U.S. Chief Growth Officer Neil Smit ...
- The Ebb And Flow Of Krapopolis' Whole Web3 Thing
MediaDailyNews, Joe Mandese - Monday, July 10, 2023
A MediaPost analysis of 26-months of releases from Fox's publicity department revea ...
- Carlsberg Taps iProspect As Global Media AOR
MediaDailyNews, Joe Mandese - Tuesday, July 11, 2023
The Dentsu unit succeeds incumbent IPG Mediabrands Initiative, which did not participa ...
- IAB Issues 'Retail Media Buyer's Guide'
MediaDailyNews, Joe Mandese - Tuesday, July 11, 2023
The 48-page publication is a primer for agencies and advertisers on t ...
- 2024 Presidential Ad Cycle Spending-To-Date: Double 2020's
Marketing Politics Weekly, Joe Mandese - Monday, July 10, 2023
Unbeknownst to most Americans, political media-buying has already heated up in k ...