Dr. Laura Forms A Throuple, Business-Wise

Long-time radio personality Dr. Laura is known for dispensing relationship advice for couples, but when it comes to her own business, she just entered a throuple, bringing audio ad-sales rep Crossover Media Group in as an equity partner.

Terms of the deal were not disclosed, but Crossover, which is also a leading audio programming producer, paid cash for a stake in Take On The Day LLC (TOTD), owner of the "Dr. Laura Program" on SiriusXM, as well as the "Dr. Laura's Call of the Day" and "Dr. Laura's Deep Dive" podcasts, all of which are hosted by Dr. Laura Schlessinger."

The deal follows a pre-existing multi-year ad sales and production relationship between Crossover and TOTD.

“The best part is that there will be no change to the quality and content of my programs and podcasts," Schlessinger said in a statement, provided to MediaPost. "But Crossover will help us maximize our ability to reach more people, help more advertisers and continue the growth of my program that has been international since June, 1994."



The new equity partnership is not expected to change the shows' business models, which derive the majority of their revenue from advertising, both on SiriusXM, as well for the ad-supported podcasts.

That said, Crossover's relationship isn't exactly monogamous. In addition to Dr. Laura, Crossover represents CBS News' "Top Of The Hour" and News Nation's "The Hill" on SiriusXM's Potus Channel.

In terms of podcasting, Crossover represents "The Dumb Blonde Podcast," "Sword And Scale," and John Solomon's "Just The News Suite" of podcasts.

It also sells ads and produces progressive talk shows for Stephanie Miller, Thom Hartmann, and John Fugelsang on both satellite radio and podcasting.

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