- U.S. Ad Market Falls For 8th Consecutive Month In February
MediaDailyNews, Joe Mandese - Friday, March 24, 2023
The decline once again reflects tough comparisons with year-ago results, according ...
- Magna Revises 2022 For Sixth And Final Time, Calls It 'Decent Year' That Stalled Halfway
MediaDailyNews, Joe Mandese - Monday, March 27, 2023
Citing "recent financial turbulence," Magna's Vincent Letang lowered his outlook for th ...
- ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
MediaDailyNews, Joe Mandese - Monday, March 27, 2023
A controversial consequence of the move will likely mean lower average ...
- My Past Is Prologue
RTBlog, Joe Mandese - Monday, March 27, 2023
Now's your chance to predict the future. Or at the very leas ...
- It's The End Of The TV Rating As We Know It
TVBlog, Joe Mandese - Monday, March 27, 2023
The ARF is calling on the TV industry to change the definiti ...
- Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
MediaDailyNews, Joe Mandese - Friday, March 24, 2023
The analysis from Basis Technologies shows a precipitous decline in political ...
- New Jersey-Based Insurance Brand NJM Taps Sandy Hook, CT-based Mediassociates
MediaDailyNews, Joe Mandese - Wednesday, March 22, 2023
Mediassociates will handle media planning, buying and analytics in a partnership wi ...
- Try Typing With Your Thumbs!
Mobile Insider, Joe Mandese - Thursday, March 23, 2023
Coming to a theater near you: a free wireless internet signal th ...
- GFK: Most Americans Oblivious To Purpose Campaigns, Except For Democrats
Marketing Politics Weekly, Joe Mandese - Wednesday, March 22, 2023
"The truth today is that purpose-driven efforts and campaigns have become commonpla ...
- When Misinformation Passes The Turing Test
Red, White & Blog, Joe Mandese - Wednesday, March 22, 2023
"Advertisers have another brand safety issue to worry about," NewsGuard's Gordon Crovi ...
- Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
The ARF said the atlas is part of its ongoing "attention validati ...
- Havas Plays In New Sandbox: Taps Content, Tech, Fandom To 'Earn Consumer Attention'
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
The new Havas Play network already is operational in its Paris ...
- Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
Curran, a 17-year veteran of digital media services, most recently served ...
- Giant Spoon Scoops Mother's Singer As First Chief Strategy Officer
MediaDailyNews, Joe Mandese - Monday, March 20, 2023
Singer, who joins from head of strategy at Mother Design, previously serv ...
- It's Morning Again On Planet Earth
RTBlog, Joe Mandese - Monday, March 20, 2023
"The data clearly debunks the perception of globalization going into reverse gea ...
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
MediaDailyNews, Joe Mandese - Friday, March 17, 2023
A new study from the agency shows the perception of "corporate gree ...
- '22 Political Ad Spending Revised Down 7.5% To $8.94B
Marketing Politics Weekly, Joe Mandese - Thursday, March 16, 2023
The biggest media beneficiaries of the revised estimates are radio and cab ...
- GEICO Leads Insurance Category In Big Ad-Spending Declines
MediaDailyNews, Joe Mandese - Thursday, March 16, 2023
Just weeks after pulling its massive media account from long-time agency Horizo ...
- Why It's Time To Listen To Mobile's First Anti-Fraud Evangelist
Mobile Insider, Joe Mandese - Thursday, March 16, 2023
Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- a ...
- ANA, 4As, IAB Task Force To Update Digital T&Cs
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2023
The task force is expected to meet monthly beginning in April, wi ...
- Harder Times Shift Advertiser Focus From Harmful Content To Performance
MediaDailyNews, Joe Mandese - Tuesday, March 14, 2023
"My feeling is it's a blip and we'll see that stabilize ...
- GroupM: China's Ad Market Rebounds Following Easement Of COVID-19 Restrictions
MediaDailyNews, Joe Mandese - Monday, March 13, 2023
Ad spending by Chinese marketers in the U.S. and other overseas marke ...
- If It Misleads, It Leads
Red, White & Blog, Joe Mandese - Monday, March 13, 2023
The only thing more partisan than American politics is points of vi ...
- All Ego Aside, Who Should Get Credit For The VID?
RTBlog, Joe Mandese - Monday, March 13, 2023
It's not the MRC, because the council will be the ones validati ...
- 5% Solutions
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
What is it about the problem-solving power of the number 5%? T ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
MediaDailyNews, Joe Mandese - Friday, March 10, 2023
Responsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- What's Black And White And Red All Over?
Red, White & Blog, Joe Mandese - Friday, March 10, 2023
Answer: Mobile billboards used by politically partisan media watchdogs questioning the tru ...
- GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
The agency also hired Dentsu's Cynthia Morgan Jenkins as head of suppli ...
- Cannes Combats Ad Industry Ageism, Unveils Senior Lions
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
"By today's advertising practices, all these people would be without jobs," t ...
- Home Appliance Marketer SharkNinja Taps Carat As Media AOR
MediaDailyNews, Joe Mandese - Tuesday, March 7, 2023
Carat has been named media agency of record for home appliance market ...