- Why Twitter's Ad Outlook Is The Real Hellscape
RTBlog, Joe Mandese - Monday, October 31, 2022
"When you let go of the people who were responsible for keepi ...
- In Letter To Advertisers, Musk Vows Twitter Won't Be A 'Hellscape' Or 'Spam'
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
"It is essential to show Twitter users advertising that is as releva ...
- Does Elon Musk Still Hate Advertising?
MediaDailyNews, Joe Mandese - Friday, October 28, 2022
After spending $44 billion to acquire a company that derives 92% ...
- Americans Say Ad Biz Has A Decarbonization Role To Play, Mixed On What It Should Be
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
The No. 1 response was that advertisers and agencies should work ...
- Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
"The advertising environment is challenged as supply chain disruptions have restricted invento ...
- How Apple Is Walling Off Some Walled Garden Advertising
Mobile Insider, Joe Mandese - Wednesday, October 26, 2022
Who cares if Meta has to pay a vig to Apple f ...
- So Let Me School Elon Musk On The Flip Side Of Relevancy - It's Called Differentiation
Red, White & Blog, Joe Mandese - Thursday, October 27, 2022
Instead of tweeting a letter to advertisers, Musk would have done bett ...
- Ipsos: Polls Will Be More Accurate In The Midterms, Give GOP A 3-Point Advantage
Marketing Politics Weekly, Joe Mandese - Tuesday, October 25, 2022
The bad news, Ipsos' Jackson said, is it will lead to ...
- Americans: Ad Industry Should Be Held Liable For Greenwashing, Obstructing Climate Action
MediaDailyNews, Joe Mandese - Wednesday, October 26, 2022
"The American consumer is ahead of the industry on this, with i ...
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
MediaDailyNews, Joe Mandese - Wednesday, October 26, 2022
"We need to break the [general market] media reach habit," he sa ...
- The New Half Life Of Brand Response Time
Red, White & Blog, Joe Mandese - Tuesday, October 25, 2022
"If you are a huge global sportswear company that was founded ...
- Spark Foundry: Already Time To Rebrand The Metaverse
MediaDailyNews, Joe Mandese - Monday, October 24, 2022
The agency did not offer a new name for the metaverse, ju ...
- GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending
RTBlog, Joe Mandese - Monday, October 24, 2022
GroupM's business intelligence team called out analysts and journalists for focusing ...
- Experts Explain How Pervasive Greenwashing Has Become - Why It's Advertising's Next Big Liability
MediaDailyNews, Joe Mandese - Friday, October 21, 2022
"Of the 2,000 climate-related lawsuits ever filed, about a quarter of th ...
- How The Ad Industry Can Fix Greenwashing, Overnight
Red, White & Blog, Joe Mandese - Friday, October 21, 2022
Emissions offsets have been a good start, but if we really wa ...
- U.S. Ad Market Falls For Fourth Consecutive Month, Signals Start Of New Recession
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
While monthly data through September suggests the beginning of a new U. ...
- Otter Swims With PMG, Continues New Biz Roll
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
On the heels of its Nike media account win in July, Ott ...
- Ad Inflation Rises: Now Projected To Jump 6.2% In North America, 5.2% Worldwide
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
"What we are seeing now is even higher inflation, fueled by t ...
- Reckitt's Fryer To Lead Ad Net Zero's Media-Planning Group
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2022
In a related move, Reckitt and programmatic ad-selling platform PubMatic have tak ...
- BMO's Salmon Joins New Street, Will Lead Internet Coverage
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2022
During his 18 years at BMO, Salmon established himself as a leadi ...
- Publicis Reports Record Earnings, Gives $50M 'Exceptional Bonus' To Half Its Employees
MediaDailyNews, Joe Mandese - Tuesday, October 18, 2022
"I also want to say a big 'merci' to all of o ...
- Local Media Specialist Harmelin Turns 40, Shares What's In Store For The Next 40
MediaDailyNews, Joe Mandese - Tuesday, October 18, 2022
All things considered, Harmelin would still rather be in Philadelphia, but t ...
- New Biz Drives Ad Economy, Big Agencies Not So Much
RTBlog, Joe Mandese - Monday, October 17, 2022
"One of the most important drivers of advertising through the pandemic w ...
- Agency New Biz Continues To Recede Through First 8 Months
MediaDailyNews, Joe Mandese - Friday, October 14, 2022
While the ad industry still is not in a recession, according ...
- The Visible Hand Of The Ad Market
Red, White & Blog, Joe Mandese - Friday, October 14, 2022
While it's unclear how much impact things like Mediabrands' responsibility index actual ...
- California Issues Media Agency RFP For $40M Opioid Campaign
MediaDailyNews, Joe Mandese - Wednesday, October 12, 2022
The pitch is open to any California-based media shop meeting the state ...
- Rodes-Backed ISPD Launches 'Cognitive Science' Media Agency
MediaDailyNews, Joe Mandese - Thursday, October 13, 2022
The agency, Anagram, is being billed as "remote-first" and has no geograph ...
- Unnatural Selection: How We Became 'Mobile Gamers'
Mobile Insider, Joe Mandese - Thursday, October 13, 2022
The selection has less to do with how people actually live the ...
- Dentsu Levels Up, Creates Massive Multiplayer Consumer Research Study
MediaDailyNews, Joe Mandese - Wednesday, October 12, 2022
The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes a ...
- Gaming/Entertainment Publisher IGN Acquires Agency, Diversifies Into Ad Services
MediaDailyNews, Joe Mandese - Wednesday, October 12, 2022
1TwentyFour Founder Karl Stewart will oversee the new operation, which will opera ...
