• by Joe Mandese  @mp_joemandese, March 7, 2023

Carat has been named media agency of record for home appliance marketer SharkNinja in North America.

The assignment covers media planning and buying across all channels, effective this month.

Billings were not disclosed, but trade reports estimate it represents more than $60 million.

Incumbent agencies also were not disclosed, but in 2018 SharkNinja named IPG Mediabrands its U.S. media agency of record and in 2019 it named Goodway Group its programmatic media agency of record.