- GroupM Slashes U.S., Worldwide Estimates: Calls It 'Normalization'
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
Global Director of Business Intelligence Kate Scott-Dawkins said the normalization will me ...
- U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades
MediaDailyNews, Joe Mandese - Sunday, December 4, 2022
GroupM slashed its U.S. ad growth projection to 7.1% from the 12. ...
- Surprising Beneficiaries Of Ad Slowdown: Small Publishers, Traditional Media
RTBlog, Joe Mandese - Monday, December 5, 2022
If there is a positive angle to the deceleration of ad spendin ...
- One Hitler Wonders
Red, White & Blog, Joe Mandese - Friday, December 2, 2022
I'm not a doctor, and do not understand the mental health issu ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
Good-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- All The Newsy Fit For Advertising: NewsGuard Releases TV News Risk Ratings
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
E.W. Scripps' Newsy and "CBS Evening News" have the lowest risk, whi ...
- Freedom Of Kvetch
Red, White & Blog, Joe Mandese - Thursday, December 1, 2022
"Brands are under terrific pressure and heightened scrutiny about where they inve ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media Industry
MediaDailyNews, Joe Mandese - Wednesday, November 30, 2022
As a result, the Institute for Advertising Ethics has teamed with t ...
- 'Freedom Of Speech, But Not Freedom Of Reach'
Red, White & Blog, Joe Mandese - Tuesday, November 29, 2022
Elon Musk, who wants to charge users $8 a month to spe ...
- Elon's Inferno
Marketing Politics Weekly, Joe Mandese - Monday, November 28, 2022
There's a great, eye-catching graphic in a just-released report commissioned by gend ...
- Some Funny Things Happened On The Way To This Year's Agency Of The Year Awards
RTBlog, Joe Mandese - Monday, November 28, 2022
On the eve of announcing this year's winners, I'd like to sha ...
- Voice Of The Consumer: Half Think Brands Are Right To Boycott Twitter
MediaDailyNews, Joe Mandese - Friday, November 25, 2022
Only a quarter of U.S. adults think Twitter advertising bans are wron ...
- Vox Populi, Vox Dei: Musk Won't Own Twitter Much Longer
Red, White & Blog, Joe Mandese - Friday, November 25, 2022
If the voice of the people really is the voice of Go ...
- Americans Ambivalent About Reinstating @realDonaldTrump, Most Believe He Will Tweet Again
Marketing Politics Weekly, Joe Mandese - Wednesday, November 23, 2022
Average Americans are just as ambivalent as Elon Musk's Twitter followers abo ...
- SMI: Market Data Implies 'Normalization,' Not Necessarily Recession
MediaDailyNews, Joe Mandese - Tuesday, November 22, 2022
The analysis also reveals declines of deceleration for most major media wi ...
- Poll: Should @realDonaldTrump Have Been Reinstated Based On Results Of A Poll?
Red, White & Blog, Joe Mandese - Tuesday, November 22, 2022
Following Musk's decision, I figured I'd run my own poll. If you ...
- Musk Reinstates Banned Twitter Accounts, Touts Freedom Of Speech, Not 'Freedom Of Reach'
MediaDailyNews, Joe Mandese - Friday, November 18, 2022
"Negative/hate tweets will be max deboosted & demonetized, so no ads ...
- IPG's Magna Finds 'Media Time Paradox' -- People Spending Less Time With It
MediaDailyNews, Joe Mandese - Monday, November 21, 2022
"[The question is] if this trend will continue indefinitely, and the tru ...
- The Voice Of Twitter's God
RTBlog, Joe Mandese - Monday, November 21, 2022
"Vox Populi, Vox Dei," Musk tweeted as he made the decision ...
- A Third Of Advertisers Have Reduced 2022 Spending Due To Macroeconomic Factors
MediaDailyNews, Joe Mandese - Friday, November 18, 2022
Citing the impact of rising inflation and disruptions in their supply chain ...
- Havas Deploys Attention Metric Globally, First Phase Of New 'Meaningful Media Planner'
MediaDailyNews, Joe Mandese - Thursday, November 17, 2022
"The goal was to make it actionable and to get this da ...
- Bulletin Begins Deliberating About Resetting 'Doomsday Clock,' Cites Russia
MediaDailyNews, Joe Mandese - Thursday, November 17, 2022
The Bulletin of the Atomic Scientists this morning announced it has alrea ...
- AMA Names Johnson New CEO Following Long Search
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2022
Johnson, who joins from executive director of the American Institute of Graph ...
- IAE To Unveil Framework, Tools For Mitigating Greenwashing
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2022
The Dec. 8th webinar follows one the Institute for Advertising Ethics he ...
- Ad Market Falls For 5th Consecutive Month In October, Defies Robust Agency Projections
MediaDailyNews, Joe Mandese - Wednesday, November 16, 2022
While the agency consensus currently projects 11.8% growth for 2022, our ind ...
- Kroger Expands Retail Media Reach To Snapchat, Offers New Targeting Segments
MediaDailyNews, Joe Mandese - Wednesday, November 16, 2022
As part of the expansion, Kroger said it will be integrating i ...
- When The News Warrants It
Red, White & Blog, Joe Mandese - Wednesday, November 16, 2022
"This is literally like when you talk about grandpa while grandpa's rig ...
- Number Of Media Agency, Client Execs Commuting To Office Jumps To A Third
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2022
The percentage commuting all/most days has risen to 33% in October fr ...
- Horizon JVs With Chris Weil, David Levy -- Donnalyn Smith Continues Momentum
MediaDailyNews, Joe Mandese - Monday, November 14, 2022
Former Momentum Worldwide Chief Weil and former Turner Sports Chief Levy wi ...
- MRC Confirms Continuation Of Nielsen Suspension
MediaDailyNews, Joe Mandese - Monday, November 14, 2022
The Media Rating Council also noted that Nielsen has made "significant progres ...