- Ascential Announces Path To Control Mediaocean Rival Hudson MX, Long-Time Exec Named CEO
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2023
The news raises questions about the role of MediaLink founder and Huds ...
- TelevisaUnivision Taps Rogers To Market All U.S. Networks
Television News Daily, Joe Mandese - Monday, February 6, 2023
Based in Miami, Rogers reports to U.S. Networks President Ignacio "Nacho" Meye ...
- Peak Channels
TV Watch, Joe Mandese - Tuesday, February 7, 2023
We have officially reached "peak channels." We now have more programming chann ...
- Brian Wieser On Why Chinese Spy Balloons Are Like National Vs. Local Ad Buys
RTBlog, Joe Mandese - Monday, February 6, 2023
Forced topicality aside, Wieser makes some excellent points about the nature ...
- 'Where's Disney?'
TV Watch, Joe Mandese - Monday, February 6, 2023
That's what a veteran source asked when we reported that OpenAP form ...
- MRC: We Welcome A JIC, But It Cannot Replace Us
MediaDailyNews, Joe Mandese - Friday, February 3, 2023
"Over the last couple of weeks the MRC has received numerous inquiri ...
- Publicis Reports Strong Organic Growth, Meta Shows Improvement
MediaDailyNews, Joe Mandese - Thursday, February 2, 2023
More mixed signals for advertising growth trends, albeit largely positive ones, fr ...
- The World's Fastest-Growing App Could Care Less, And That Makes Me Sad
Mobile Insider, Joe Mandese - Thursday, February 2, 2023
According to a new analysis from UBS, it is on pace ...
- Former GroupM Intel Chief Brian Wieser Forms Consultancy, Launches Newsletter
MediaDailyNews, Joe Mandese - Wednesday, February 1, 2023
Less than a week after officially stepping down at GroupM, Wieser launch ...
- ANA/4A's Blast IAB's 'Extremist' Rhetoric
MediaDailyNews, Joe Mandese - Tuesday, January 31, 2023
In a joint statement, the advertiser and agency trade associations said th ...
- Say What You Want About David Cohen, At Least He Has An Ethos
Red, White & Blog, Joe Mandese - Tuesday, January 31, 2023
I didn't attend the IAB's conference, so I was as surprised ...
- Mower Names Crocket CEO, Succeeding Namesake Agency Founder
MAD, Joe Mandese - Friday, January 27, 2023
The transition is part of a decade-long succession plan that included t ...
- ChatGPT To Media Planners: Reduce Ad Spending In A Recession
MediaDailyNews, Joe Mandese - Monday, January 30, 2023
"It keeps telling me the answer is all lower funnel stuff, n ...
- Other Agencies: We're Not Seeing The Growth The Big 4 Are Forecasting
MediaDailyNews, Joe Mandese - Monday, January 30, 2023
"The truth is somewhere closer to what [Standard Media Index] is seeing ...
- Will He Or Won't He - Only Brian Wieser's Showrunner Knows For Sure
RTBlog, Joe Mandese - Monday, January 30, 2023
"One thing I find shocking across the industry broadly, is a la ...
- IPG Creates C-Level Commerce Role, Taps Accenture's Zoghby To Fill It
MediaDailyNews, Joe Mandese - Thursday, January 26, 2023
He will oversee commerce strategy across IPG's existing agency portfolio and he ...
- Brian Wieser Makes It Official, Steps Down At GroupM
MediaDailyNews, Joe Mandese - Friday, January 27, 2023
Wieser, who passed GroupM's business intelligence reins to Kate Scott-Dawkins late la ...
- Why Brian Monahan Wants Us To Learn A New Language
Red, White & Blog, Joe Mandese - Friday, January 27, 2023
It's still only January and so far, 2023 is off to o ...
- Agencies To Wall Street: Short The Video Ad Marketplace
MediaDailyNews, Joe Mandese - Thursday, January 26, 2023
No, not that kind of "short," but the kind of short-form vid ...
- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
Mindshare's brand refresh separated the terms "mind" and "share" to connote ...
- Publicis Uses Analog Medium -- A Rotary Phone -- To Recruit Web3 Talent
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2023
"By using outdated technology," the agency says it is "enticing" bleeding-edge tale ...
- Ad-Buy Data Lags Agency Consensus By Wide Margin
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2023
A MediaPost analysis of unweighted monthly Standard Media Index data, shows U. ...
- Media Agency Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
This most likely is the most anticlimactic Agency of The Year awa ...
- Ad Market Fell 12% In December, 6th Monthly Decline According To Expanded Index
MediaDailyNews, Joe Mandese - Tuesday, January 24, 2023
The revised index is based on an expanded dataset, including more granul ...
- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
It's not just the data mining, machine learning and automation powered ...
- GroupM: 'It's Realistic' Netflix Will Become A Top 25 Ad Seller
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"In today's numbers, that would put them in our top 25," GroupM ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"Ad environments that fall into grey areas require careful judgment calls ...
- Askin v. Programmatic
RTBlog, Joe Mandese - Monday, January 23, 2023
"At some point over the past few decades, we, as a societ ...
- 2022 Client Of The Year: Patagonia
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
At a time when plenty of consumer marketers are leaning into acrony ...
- The JIC Is Up
MediaDailyNews, Joe Mandese - Friday, January 20, 2023
The quest for new ad currencies is getting crowded and noisy, ...