- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
Mindshare's brand refresh separated the terms "mind" and "share" to connote ...
- Publicis Uses Analog Medium -- A Rotary Phone -- To Recruit Web3 Talent
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2023
"By using outdated technology," the agency says it is "enticing" bleeding-edge tale ...
- Ad-Buy Data Lags Agency Consensus By Wide Margin
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2023
A MediaPost analysis of unweighted monthly Standard Media Index data, shows U. ...
- Media Agency Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
This most likely is the most anticlimactic Agency of The Year awa ...
- Ad Market Fell 12% In December, 6th Monthly Decline According To Expanded Index
MediaDailyNews, Joe Mandese - Tuesday, January 24, 2023
The revised index is based on an expanded dataset, including more granul ...
- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
It's not just the data mining, machine learning and automation powered ...
- GroupM: 'It's Realistic' Netflix Will Become A Top 25 Ad Seller
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"In today's numbers, that would put them in our top 25," GroupM ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"Ad environments that fall into grey areas require careful judgment calls ...
- Askin v. Programmatic
RTBlog, Joe Mandese - Monday, January 23, 2023
"At some point over the past few decades, we, as a societ ...
- 2022 Client Of The Year: Patagonia
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
At a time when plenty of consumer marketers are leaning into acrony ...
- The JIC Is Up
MediaDailyNews, Joe Mandese - Friday, January 20, 2023
The quest for new ad currencies is getting crowded and noisy, ...
- Peak Idiocracy?
Red, White & Blog, Joe Mandese - Friday, January 20, 2023
After a day full of case studies showing the latest in TikT ...
- Supplier of the Year: NBCUniversal
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
NBCU saw an opportunity for an inflection point in 2022 and execut ...
- WeAdvertise: WeWork Joins Captivate's Digital Ad Network
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2023
Captivate, the digital out-of-home advertising network that began by installing video scree ...
- Fluid, Not Mobile, Media
Mobile Insider, Joe Mandese - Thursday, January 19, 2023
According to a new GroupM report, the next generation of "multidevice mobi ...
- We Can Be Bowie, Just For Ten Frames
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
Polaroid, which launched a radio and music division late last year, h ...
- Twitter, Meta Share Of National Ad Spending Plummet As TikTok Soars
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The new analysis from Standard Media Index also reports Reddit for t ...
- Dentsu X NA Taps Meranus As CEO
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2023
Formerly chief media officer, she reports to Dentsu Media Americas CEO Do ...
- Horizon Launches Neon, The ChatGPT Of Media Planning/Buying
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The new platform is a proprietary AI tool Horizon claims buys mo ...
- Cannes Lions Add Sustainability Reporting To Awards Submissions
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The "non-compulsory" reporting utilizes Ad Net Zero's five-point methodology as a gui ...
- Media All Star: Krystal Olivieri
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2023
If data is the "new currency," then Krystal Olivieri might also ...
- GroupM Weeks From POV On Upfront Currency, Likely To Change This Year
MediaDailyNews, Joe Mandese - Monday, January 16, 2023
"That is the next shift that's going to be the tug-of-war. ...
- Apple Poised To Become Top 25 Ad Seller, Netflix On Its Heels?
MediaDailyNews, Joe Mandese - Sunday, January 15, 2023
"We're finalizing that over the next week or so," GroupM Global Direct ...
- Barometric Pressure
MediaDailyNews, Joe Mandese - Sunday, January 15, 2023
The first thing I noticed when I received a copy of t ...
- Unlocking The Potential Of ChatGPT: How This AI-Powered Tool Is Revolutionizing Content Creation And Analysis
RTBlog, Joe Mandese - Sunday, January 15, 2023
Hey, I know that headline sucks, but it's not mine. It ...
- Media All Star: Delphine Fabre-Hernoux
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2023
Fabre-Hernoux says privileged access to the inside thinking about and application ...
- 'Un-Holding Co.' Empower, Founded By A Woman, Sold To Another
MediaDailyNews, Joe Mandese, Steve McClellan - Thursday, January 12, 2023
Empower, the independent, family-owned, Cincinnati-based agency founded by a woman -- Ma ...
- The Little Known But Highly Influential Conspiracy Network On Your Programmatic Buys
Red, White & Blog, Joe Mandese - Friday, January 13, 2023
"We are proud to provide the technology solutions that enable Salem Med ...
- McCormick Consolidates Global Media At Dentsu X
MediaDailyNews, Joe Mandese - Thursday, January 12, 2023
The assignment follows a decade-long relationship for Dentsu handling regional accounts f ...
- Dentsu Names Stucchi Media CEO For EMEA
MediaDailyNews, Joe Mandese - Thursday, January 12, 2023
A 12-year veteran of Dentsu's media operations, he most recently was C ...