- Proof-of-You
RTBlog, Joe Mandese - Monday, November 14, 2022
The problem with Musk's paid verification model is there is no transaction ...
- Dentsu Makes A Case For Planning 'Carbon Budgets'
MediaDailyNews, Joe Mandese - Friday, November 11, 2022
The pitch comes a week after parent Dentsu unveiled plans to integra ...
- Take My Resignation, Please
Red, White & Blog, Joe Mandese - Friday, November 11, 2022
Elon Musk is right about charging to authenticate users, but I don ...
- Musk To Ad Industry: We Need To Improve The Signal-To-Noise Ratio
MediaDailyNews, Joe Mandese - Thursday, November 10, 2022
The new Twitter owner explained why his $8 monthly verification subscription mod ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To Join
MediaDailyNews, Joe Mandese - Thursday, November 10, 2022
Founding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- How Decarbonization Is Giving New Meaning To Mobile 'Hot Spots'
Mobile Insider, Joe Mandese - Wednesday, November 9, 2022
When Nestle tested mobile ads delivered via 4G, versus WiFi, it fou ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- Study Finds Majority Of Americans Consider Themselves 'Climate Conscious Consumers'
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
The study from Volta Media represents a 15% increase from 2021, a ...
- You've Heard Elon's, Now Here's My Endorsement
Red, White & Blog, Joe Mandese - Tuesday, November 8, 2022
At a time when the majority of Americans now get their ne ...
- Havas Media Taps Bonuccelli To Lead New Multicultural Practice
MediaDailyNews, Joe Mandese - Monday, November 7, 2022
The practice will focus on "meaningfully" engaging Hispanic, African American, Asian Americ ...
- Take That Madison Avenue: Twitter Massively Cuts Its Own Ad Buys Too
MediaDailyNews, Joe Mandese - Monday, November 7, 2022
Twitter spent less than $3 million on media buys in 2021, a ...
- Tired Of TV Yule Logs? You'll Like This 'Frndlier' Version Featuring Solo Stove
MediaDailyNews, Joe Mandese - Monday, November 7, 2022
In what may be a first-of-its-kind ambient product placement deal, a So ...
- Amid 'Disproportionately' Negative Ad Sentiment, GroupM Probes Impact Of Streaming
RTBlog, Joe Mandese - Monday, November 7, 2022
"Did that money go away or is it holding up," GroupM's Bri ...
- Musk Blames Advocacy Groups For 'Massive Drop' In Twitter's Ad Revenue
MediaDailyNews, Joe Mandese - Friday, November 4, 2022
He also blamed the groups exercising their free speech for "trying ...
- Dentsu Incorporates Carbon Into Media-Planning Systems
MediaDailyNews, Joe Mandese - Thursday, November 3, 2022
The move factors carbon impact at a media impression level, alongside campai ...
- How Elon Musk's Meetings With Madison Avenue Went
Red, White & Blog, Joe Mandese - Thursday, November 3, 2022
"Everyone is asking about the meetings," said one anonymous holding company sourc ...
- R/GA Teams With UConn, Connecticut Incubator To Back 'Future Climate' Ventures
MediaDailyNews, Joe Mandese - Wednesday, November 2, 2022
The 12-week studio will select six startups to receive investment capital, technolo ...
- When Madison Avenue Freezes Over
Red, White & Blog, Joe Mandese - Wednesday, November 2, 2022
If I could be a fly on the wall at big agen ...
- GARM Calls On Twitter To Uphold Harmful Media Pledge
MediaDailyNews, Joe Mandese - Monday, October 31, 2022
"We are monitoring Twitter's actions, such as setting up a content moderati ...
- Meta Receives MRC Accreditation For Parts Of Its Brand Safety Solutions
MediaDailyNews, Joe Mandese - Tuesday, November 1, 2022
The accreditation applies only to Facebook's direct monetization controls, but Meta h ...
- Sarah Personette Resigns As Twitter's Top Ad Exec
MediaDailyNews, Joe Mandese - Tuesday, November 1, 2022
In a series of tweets this morning, Personette said she resigned Frid ...
- Madison & Vine: Does The Ad Industry Really Want Short-Form Twitter Video Ads?
MediaDailyNews, Joe Mandese - Tuesday, November 1, 2022
"What could we do to make it better than TikTok," Elon Mu ...
- GroupM Stands Pat On Ad Economy, Cites Q3 Media Earnings
MediaDailyNews, Joe Mandese - Monday, October 31, 2022
"We still end up in the mid-single-digit growth rate for this quart ...
- Why Twitter's Ad Outlook Is The Real Hellscape
RTBlog, Joe Mandese - Monday, October 31, 2022
"When you let go of the people who were responsible for keepi ...
- In Letter To Advertisers, Musk Vows Twitter Won't Be A 'Hellscape' Or 'Spam'
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
"It is essential to show Twitter users advertising that is as releva ...
- Does Elon Musk Still Hate Advertising?
MediaDailyNews, Joe Mandese - Friday, October 28, 2022
After spending $44 billion to acquire a company that derives 92% ...
- Americans Say Ad Biz Has A Decarbonization Role To Play, Mixed On What It Should Be
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
The No. 1 response was that advertisers and agencies should work ...
- Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
"The advertising environment is challenged as supply chain disruptions have restricted invento ...
- How Apple Is Walling Off Some Walled Garden Advertising
Mobile Insider, Joe Mandese - Wednesday, October 26, 2022
Who cares if Meta has to pay a vig to Apple f ...
- So Let Me School Elon Musk On The Flip Side Of Relevancy - It's Called Differentiation
Red, White & Blog, Joe Mandese - Thursday, October 27, 2022
Instead of tweeting a letter to advertisers, Musk would have done bett ...