- Aegis Diversifies Beyond Media, Outpaces Ad Industry Growth
MediaDailyNews, Joe Mandese - Tuesday, March 8, 2005
Aegis Group, once the purest media services play among the major ...
- GM Gets An 'A' In The Oscars, Others Get Lower Grades
MediaDailyNews, Joe Mandese - Tuesday, March 8, 2005
Marketers who probe have come to realize that when it comes ...
- Consumers Prefer TV Vs. Phone, Internet, Even Utility Providers
Online Media Daily, Joe Mandese - Tuesday, March 8, 2005
During the closing day of Madison Avenue's annual media conference last wee ...
- ARF Takes Control Of R&D Effort, Will Unveil Rangel Task Force Decision
MediaDailyNews, Joe Mandese - Monday, March 7, 2005
During a special meeting scheduled for late today the Advertising Research Foundati ...
- Tech Chief To AAAA Media Crowd: Stop Being Nudnicks
MediaDailyNews, Joe Mandese - Monday, March 7, 2005
NEW ORLEANS - Describing how new technologies are making media cheaper, smart ...
- MSN, ARF Deal Writes The Book On Branded Trade Content
MediaDailyNews, Joe Mandese - Monday, March 7, 2005
In an unusual ad industry promotion that can only be described ...
- MSN, ARF Deal Writes The Book On Branded Trade Content
Online Media Daily, Joe Mandese - Monday, March 7, 2005
In an unusual ad industry promotion that can only be described ...
- Cable To Give Agencies The Data They Demand
MediaDailyNews, Joe Mandese - Friday, March 4, 2005
A year after he jilted American Association of Advertising Agencies 2004 conferen ...
- 4As Crowd: We're Still Barely Passing Communications Test
MediaDailyNews, Joe Mandese - Thursday, March 3, 2005
NEW ORLEANS -- What a difference a year makes--well, apparently no differenc ...
- Media Conference '05: What's The Agenda
MediaDailyNews, Joe Mandese - Wednesday, March 2, 2005
A Q&A with Renetta McCann CEO, The Americas, Starcom MediaVest Group; cha ...
- Microsoft Strikes 10-Year Deal With ARF, MSN to Underwrite Ad Research, Awards
MediaDailyNews, Joe Mandese - Wednesday, March 2, 2005
Microsoft and the Advertising Research Foundation (ARF) this week will unveil ...
- Microsoft Strikes 10-Year Deal With ARF, MSN to Underwrite Ad Research, Awards
Online Media Daily, Joe Mandese - Wednesday, March 2, 2005
Microsoft and the Advertising Research Foundation (ARF) this week will unveil ...
- Media Consolidation: Now It's The Marketers Turn
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2005
For the past decade Madison Avenue has been consumed by a wa ...
- From High Ball To High-End, Liquor Mogul Turns Upscale Publisher
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2005
Liquor marketers have been a sustaining force for many hip, urban magazi ...
- Cable Opens Upfront Planning Salvo, Claims Thursday Nights
MediaDailyNews, Joe Mandese - Monday, February 28, 2005
The cable TV industry today will launch the first significant salvo ...
- WPP Reports Strong '04, Bids To Acquire Researcher
MediaDailyNews, Joe Mandese - Friday, February 25, 2005
WPP Group Friday reported strong 2004 results and indicated a relatively positi ...
- 'Hell Freezes Over!' Mags Blur Church & State
MediaDailyNews, Joe Mandese - Thursday, February 24, 2005
At a time when the line between advertising and editorial content see ...
- DVR Users: Most Voracious Consumers of All Media
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2005
Nielsen may have given the TV industry a reprieve on how digit ...
- TV, Web Build RX Ad Market Share
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2005
At a time when direct-to-consumer advertising of prescription drugs on television a ...
- Radio Gets Slow '05 Ad Start, Projected To Have A 'Flat' Year
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2005
Following a rocky end to 2004, radio ad spending got off ...
- Coalition Welcomes Nielsen Funds, Input, Eschews Its Influence
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2005
Nielsen's plan to bankroll a $2.5 million fund for researching and developi ...
- Coalition Gains Steam, Welcomes Nielsen's Support, Eschews Its Influence
MediaDailyNews, Joe Mandese - Monday, February 21, 2005
Nielsen's plan to bankroll a $2.5 million fund for researching and developi ...
- Nielsen To Delay DVR Ratings, Fund Millions In 'Independent' Research
MediaDailyNews, Joe Mandese - Friday, February 18, 2005
In an effort to defuse mounting industry pressure for independent, third par ...
- National Papers Get Weak '05 Start, Times Calls February 'Challenging'
MediaDailyNews, Joe Mandese - Thursday, February 17, 2005
Characterizing February as "challenging," and noting that the outlook for newspaper ...
- Carat Faces Another Defection: No. 2 Buyer Bolts For Universal McCann
MediaDailyNews, Joe Mandese - Wednesday, February 16, 2005
In another high-level defection by a senior member of the Carat manageme ...
- Study Finds Papers, Magazines More 'Influential' Than TV, Radio
MediaDailyNews, Joe Mandese - Tuesday, February 15, 2005
At a time when advertisers and agencies are trying to understand t ...
- Nielsen Botches Digital Cable Ratings, Will Reissue Data For Most Of The Season
MediaDailyNews, Joe Mandese - Monday, February 14, 2005
Nielsen Media Research late Friday sent a notice to clients informing th ...
- Rutman Jumps To MPG, Carat's Exodus Continues
MediaDailyNews, Joe Mandese - Monday, February 14, 2005
Charlie Rutman has resigned as president of Aegis Group's Carat USA un ...
- Outdoor Moves Toward Consensus For New Ad Metric, Could Gain Vs. TV, Print
MediaDailyNews, Joe Mandese - Friday, February 11, 2005
In as soon as a few months, the outdoor advertising industry m ...
- Media Agency Searches Soar In January, Become Madison Avenue's Most Active
MediaDailyNews, Joe Mandese - Thursday, February 10, 2005
Activity among marketers searching for the credentials and capabilities of prospective ...