- Havas, Group M Strike Media Buying Alliance
MediaDailyNews, Joe Mandese - Thursday, April 7, 2005
After months of speculation over potential media buying alliances, Havas Thursday sa ...
- FTC Sidesteps Nielsen Role, Says It's Neither 'Deceptive' Nor 'Anticompetitive'
MediaDailyNews, Joe Mandese - Thursday, April 7, 2005
In an apparent rebuff of Nielsen's local people meter critics, the Feder ...
- Nielsen Expands Outdoor Ad Market Coverage, Move Presages A Boom
MediaDailyNews, Joe Mandese - Wednesday, April 6, 2005
The leading competitive ad monitoring services are getting, well, competitive again. ...
- Digital Mag Subscribers Forward Ads, Link To Sponsor Sites
MediaDailyNews, Joe Mandese - Wednesday, April 6, 2005
Subscribers of digital editions of magazines have similar demographic profiles to the ...
- Nielsen To 'Coach' Couch Potatoes, Provide Incentives Too
MediaDailyNews, Joe Mandese - Tuesday, April 5, 2005
A year after the start of a political debate surrounding its ro ...
- Radio Ad Demand Continues To Lag
MediaDailyNews, Joe Mandese - Tuesday, April 5, 2005
Demand for radio ad time remains erratic, according to two separate repor ...
- Less Means More On Network TV - More Clutter
MediaDailyNews, Joe Mandese - Monday, April 4, 2005
Fifteen-second commercials, once thought to be a potential television advertising clutter threa ...
- Academics Field Largest Direct Observation Of Media Consumers
MediaDailyNews, Joe Mandese - Monday, April 4, 2005
A year after it released a breakthrough study indicating that consumers spe ...
- David Verklin Awarded Millions In Aegis Shares, Options
MediaDailyNews, Joe Mandese - Friday, April 1, 2005
David Verklin whose deft stewardship of Carat Americas has made him ...
- New York Times Warns Of 'Uneven' Ad Results For Q1
MediaDailyNews, Joe Mandese - Wednesday, March 30, 2005
Despite "uneven" advertising performance during the quarter, the New York Times C ...
- Agencies, Cable Net Form Task Force, Conduct Research To Define Meaning Of 'ROI'
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2005
Measuring the return on advertising investments has always been one of t ...
- Media Agency Searches Continue To Build
MediaDailyNews, Joe Mandese - Monday, March 28, 2005
After dipping in 2004, searches among marketers looking for agencies with med ...
- Can Apollo Take Flight? Advertisers Ask To See The Pilot
MediaDailyNews, Joe Mandese - Friday, March 25, 2005
Arbitron and VNU today are expected to announce plans to conduct ...
- Moonves Tells Marketers 'It's Not Our Job' To Be Accountable, Media Comp Called 'Stupid'
MediaDailyNews, Joe Mandese - Thursday, March 24, 2005
Normally when they are invited to speak before a roomful of t ...
- Nielsen Task Force Recommends 'Oversampling' Minorities
MediaDailyNews, Joe Mandese - Thursday, March 24, 2005
With far less fanfare than it was formed with, the Independent Ta ...
- On-Demand: Tracking It Proves A Demanding Task
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2005
A year after it began tracking and forecasting the growth of on-dema ...
- Nielsen Rolls Out A/P Meters, Rebuffs MRC Audit Process Once Again
MediaDailyNews, Joe Mandese - Friday, March 18, 2005
Weeks after reaffirming its commitment to the Media Rating Council, and duri ...
- With Media On The Line, Wall Street Looks At Interpublic's Bottom Line
MediaDailyNews, Joe Mandese - Thursday, March 17, 2005
The review of some massive media buying assignments is providing some fascinati ...
- Houston, We Have A Problem: Nielsen, Arbitron Differ Over What It Is
MediaDailyNews, Joe Mandese - Thursday, March 17, 2005
A speech delivered Wednesday morning by Nielsen CEO Susan Whiting during Nielsen ...
- Nielsen: There's No Place Like Home, Even If It's Your Second One
MediaDailyNews, Joe Mandese - Wednesday, March 16, 2005
Nielsen Media Research Tuesday unveiled the much-anticipated findings from a special proje ...
- Business Press Prep New Edit/Ad Ethics
MediaDailyNews, Joe Mandese - Tuesday, March 15, 2005
As the business press prepares for its annual awards show this we ...
- GM Shoots The Works: Throws Planning And Buying Into Review
MediaDailyNews, Joe Mandese - Monday, March 14, 2005
Two thousand and five was supposed to be the year of small ...
- It Will Be Hot At Nielsen's Client Meetings In Miami This Week
MediaDailyNews, Joe Mandese - Monday, March 14, 2005
It's going to be hot in Florida this week, and it won ...
- A Tale Of Two Media Shops: MPG and Universal McCann
MediaDailyNews, Joe Mandese - Friday, March 11, 2005
The stories of Havas' MPG and Interpublic's Universal McCann are emerging ...
- Syndication Kicks Off Upfront Sales Season, Pitches Better Integration
MediaDailyNews, Joe Mandese - Thursday, March 10, 2005
Syndication is turning up the 2005-06 upfront sales volume this week wi ...
- When It Rains It Brands: Weather Channel Brings Good Things To Life
MediaDailyNews, Joe Mandese - Thursday, March 10, 2005
Not since Morton began branding salt has a marketer sought to wr ...
- Wall Street Conference: TV Continues To Decline, Upfront Looks 'Soft' As Online Grows
MediaDailyNews, Joe Mandese - Wednesday, March 9, 2005
TV is "declining in importance," and integrated marketing and channel-neutral planning ...
- VNU Reports Strong Nielsen Results, Weak Ad Trade Market
MediaDailyNews, Joe Mandese - Wednesday, March 9, 2005
Driven by the strength of its media research operations, especially Nielsen Med ...
- Consumers Prefer TV Vs. Phone, Internet, Even Utility Providers
MediaDailyNews, Joe Mandese - Tuesday, March 8, 2005
During the closing day of Madison Avenue's annual media conference last wee ...
- 'Coalition' Stalemates At ARF, Nielsen Task Force Meets Separately
MediaDailyNews, Joe Mandese - Tuesday, March 8, 2005
Top industry research executives Monday spent the better part of a speci ...