- Magazine Ad Demand Resumes Its Slide
MediaDailyNews, Joe Mandese - Wednesday, May 11, 2005
Demand for magazine ad pages, which had been beginning to build earli ...
- Media R&D: A Revolting Development
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2005
At a time when research about the way people use media wou ...
- Arbitron Reveals First Report On Cell Phone-Only Homes
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2005
Arbitron Monday released
the first in a seriesof reports ...
- Despite Media Losses, Havas Reports A 'Positive' Q1
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2005
Embattled agency holding company Havas Tuesday said it continued to improve duri ...
- Magazine Effort Pinpoints End Of The Upfront--Three Years From Now
MediaDailyNews, Joe Mandese - Monday, May 9, 2005
In cover stories breaking in today's editions, weekly advertising and media tra ...
- Must-Si TV? Univision Will Have To Wait-And-See
MediaDailyNews, Joe Mandese - Friday, May 6, 2005
Despite strong audience momentum, Spanish-language TV giant Univision turned in relatively mode ...
- Listeners Agree Less Is More, Would Use More Radio With Fewer Ads
MediaDailyNews, Joe Mandese - Thursday, May 5, 2005
Ad clutter is an important issue for radio listeners, though not ...
- Nielsen To TV Channels: If We Don't Monitor You, You Don't Exist
MediaDailyNews, Joe Mandese - Wednesday, May 4, 2005
According to new rules adopted by Nielsen Media Research, a TV chann ...
- Nielsen To Name Nine Advertisers To Council, Create R&D Trustees Board
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2005
Nielsen Media Research, whose interests historically have been heavily influenced by t ...
- Pilot Takes Flight, Apollo Will Deploy By Year-End
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2005
A potentially revolutionary media and marketing research system took a step clos ...
- Amid Out-Of-Home Boom, Radio Giant Clear Channel Spins Off Outdoor
MediaDailyNews, Joe Mandese - Friday, April 29, 2005
Clear Channel Communications, the nation's largest radio broadcasters and biggest operator ...
- Ready For The Invasion Of The Pod People? Infinity Is
MediaDailyNews, Joe Mandese - Thursday, April 28, 2005
Faced with an onslaught of consumer-generated content, radio giant Infinity Broadcasting Wednesd ...
- Auditors Find Huge Price Gaps In U.S. Ad Market, 'Size Doesn't Matter'
MediaDailyNews, Joe Mandese - Wednesday, April 27, 2005
A year after launching a new, more sophisticated form of auditing med ...
- People Are Getting Sicker, TV Appears Best For What Ails Them
MediaDailyNews, Joe Mandese - Friday, April 22, 2005
The recall levels of TV continues to grow for healthcare marketers whi ...
- New Ratings Meter Prompts Debate: Exactly When Should Nielsen Flash Lights During Shows?
MediaDailyNews, Joe Mandese - Thursday, April 21, 2005
Nielsen this afternoon is expected to hold a meeting that could he ...
- TV Develops Two R&D Entities, Neither Yet Has An Identity
MediaDailyNews, Joe Mandese - Thursday, April 21, 2005
For years, the TV industry has been bemoaning the lack of ...
- Half Of Media Buys Driven By ROI, TV, Online Dominate
MediaDailyNews, Joe Mandese - Wednesday, April 20, 2005
Three new letters - ROI - have officially joined the lexicon ...
- Industry To Scrutinize All Of Nielsen's Local Ratings Markets
MediaDailyNews, Joe Mandese - Wednesday, April 20, 2005
Already under intense scrutiny for its new local people meter services, Niels ...
- Zenith Foresees 'Soft' TV Upfront, Rapid Online, Cinema Spending
MediaDailyNews, Joe Mandese - Tuesday, April 19, 2005
One of the world's biggest media buyers Monday revised its outlook f ...
- Revised Ad Outlook Upgrades Online, Predicts It Will Be Fastest Growing
Online Media Daily, Joe Mandese - Tuesday, April 19, 2005
One of the world's biggest media buyers Monday revised its outlook f ...
- Madison & Wall Raise Outlooks: Traditional Media 'Excellent,' Online 'Even Better'
MediaDailyNews, Joe Mandese - Monday, April 18, 2005
Two leading trackers of the advertising economy - Publicis media agency ZenithOptimed ...
- Arbitron To Nielsen: 'Thanks But No Thanks' In Houston
MediaDailyNews, Joe Mandese - Monday, April 18, 2005
The continuing saga of Arbitron's and Nielsen's collaboration over the development ...
- MRI Parent NOP Sold
MediaDailyNews, Joe Mandese - Monday, April 18, 2005
On the eve of the ad industry's annual research conference, one ...
- Less Proves Higher CPMs For Clear Channel, But Fewer Radio Ad Dollars
MediaDailyNews, Joe Mandese - Friday, April 15, 2005
Less apparently does mean more in radio advertising -- more CPMs. Cle ...
- Sex and the Daiquiri: Celebrity Breaks Taboo, Plugs Booze In TV Spots
MediaDailyNews, Joe Mandese - Wednesday, April 13, 2005
Kim Cattrall is developing a reputation for breaking television taboos. First s ...
- Havas Unveils New Board Plan, Asks Raider To Clarify His Intentions
MediaDailyNews, Joe Mandese - Wednesday, April 13, 2005
Havas, the parent of MPG and Arnold, appears headed for a showdo ...
- Anti Nielsen Group Turns To The Web, 'Steps Up' Ad Efforts
MediaDailyNews, Joe Mandese - Tuesday, April 12, 2005
It has tried newspapers. It has even tried television. Now, a ye ...
- Anti Nielsen Group Turns To The Web, Launches New Site, Online Ad Effort
Online Media Daily, Joe Mandese - Tuesday, April 12, 2005
It has tried newspapers. It has even tried television. Now, a ye ...
- Media Continues To Dominate Agency Searches, Saatchi Most Profiled
MediaDailyNews, Joe Mandese - Monday, April 11, 2005
Online searches by marketers seeking the credentials and capabilities of prospective ...
- Nielsen Finds The Games People Play: Often It's All Of Them
MediaDailyNews, Joe Mandese - Friday, April 8, 2005
When it comes to media consumption, young men are often depicted ...