- Nielsen Faces 'Staggering' Suit, Plaintiff Plans To Expose Ratings Process In Court
MediaDailyNews, Joe Mandese - Friday, June 17, 2005
In a development that has the potential to drag much of Niels ...
- Attention Spans Migrate During Multitasking, Media Shift From Fore To Background
MediaDailyNews, Joe Mandese - Wednesday, June 15, 2005
It's no surprise that simultaneous usage of media is growing with t ...
- Nielsen Verifies Audio Audit Deal, Consolidates Market
MediaDailyNews, Joe Mandese - Wednesday, June 15, 2005
In a move that further consolidates its dominance of the media resear ...
- PR Vs. Advertising: This Time, It's Personal
MediaDailyNews, Joe Mandese - Tuesday, June 14, 2005
The public relations industry, not advertising agencies, appears to be taking t ...
- Clear Channel Sends Clear Signal: We Want Better Radio Ratings, Will Back Them
MediaDailyNews, Joe Mandese - Monday, June 13, 2005
In a surprise move that could send ripples through the spot rad ...
- Micro Media Fragmentation Begets Micro Ratings, Need For TV Search
MediaDailyNews, Joe Mandese - Monday, June 13, 2005
SAN FRANCISCO - The impact of micro media fragmentation on the maj ...
- Ad Slowdown Being Driven By P&G, Rx, Movies
MediaDailyNews, Joe Mandese - Friday, June 10, 2005
The slowdown in national ad spending appears to be most acute amo ...
- Media, Interactive Searches Build In May
MediaDailyNews, Joe Mandese - Friday, June 10, 2005
After a banner year of media account reviews like 2004, Madison Aven ...
- Upfront News Analysis: How To Pluck Feathers From A Peacock
MediaDailyNews, Joe Mandese - Monday, June 6, 2005
In an alarming development, NBC has "gone negative" in its upfront negotiation ...
- Radio Demand Stalls In April, Mirrors Slowdown In Ad Economy
MediaDailyNews, Joe Mandese - Monday, June 6, 2005
The radio industry Friday reported another soft month in local and nation ...
- And The Winner Is... Coke, Not Pepsi Ads To Envelope Oscars
MediaDailyNews, Joe Mandese - Monday, June 6, 2005
After a seven-year absence from the red carpet, Coca-Cola Co. is ba ...
- Bulova Clocks Retail-Targeted Cable TV Ads
MediaDailyNews, Joe Mandese - Friday, June 3, 2005
Bulova Corp., a pioneer in the field of television advertising, Thursday unveil ...
- Nielsen Yields To Pressure, Delays Local D.C., Philadelphia People Meters
MediaDailyNews, Joe Mandese - Thursday, June 2, 2005
Succumbing to mounting pressure from clients, politicians, advocacy groups, and an importa ...
- The Upfront Tally: Reportedly, It's An ABC Rally
MediaDailyNews, Joe Mandese - Tuesday, May 31, 2005
The 2005-06 upfront television marketplace was supposed to be one of t ...
- Deal Combines Local TV News, Local Job Ads -- Online
MediaDailyNews, Joe Mandese - Tuesday, May 31, 2005
In a deal that will put local classified advertising together with loc ...
- WorldNow, Monster Strike Local Jobs Deal
Online Media Daily, Joe Mandese - Tuesday, May 31, 2005
In a deal that will put local classified advertising together with loc ...
- Omnicom's PHD, OMD Win Rival Financial Media Accounts
MediaDailyNews, Joe Mandese - Friday, May 27, 2005
Demonstrating that multiple media buying networks make good business sense for med ...
- Newspaper Giants Send Mixed Signals, Times Co. Downsizes, Gannett Names New Chief
MediaDailyNews, Joe Mandese - Thursday, May 26, 2005
At a time when the newspaper industry is struggling with declining pri ...
- With Time Running Out, Nielsen Seeks To Redefine It
MediaDailyNews, Joe Mandese - Wednesday, May 25, 2005
With time running out, Nielsen is making some very important decisions th ...
- OMD Tests 'Fast-Forward' Ads, Others Embracing New Ad Models
MediaDailyNews, Joe Mandese - Tuesday, May 24, 2005
CHICAGO - Mega media shop OMD in the next few weeks wi ...
- News Analysis: Did OMD Blink? Will Cable Upfront Stink?
MediaDailyNews, Joe Mandese - Monday, May 23, 2005
Citing unnamed sources, a couple of trade publications Friday reported that A ...
- ESPN: Late Adopters Don't Want DVRs, Return Them
MediaDailyNews, Joe Mandese - Monday, May 23, 2005
Digital video recorders may be increasing the anxiety level on Madison Avenu ...
- Ads Improve Wal-Mart's Rep, Reveal Synergistic Effect With PR
MediaDailyNews, Joe Mandese - Friday, May 20, 2005
At a time when Madison Avenue is striving to understand the relationsh ...
- Pulp Science Fiction: MRI Plans To Make Paper Digital, Interactive
MediaDailyNews, Joe Mandese - Thursday, May 19, 2005
In a move that would make the printed page digitally interactive, givi ...
- Atlas Enters VOD Market, Will Offer TV Planning, Buying Data
MediaDailyNews, Joe Mandese - Thursday, May 19, 2005
Another major player is entering the market to develop and manage n ...
- Magazines Take Wraps Off 'Covers,' Latest Salvo Aimed At Madison Ave.
MediaDailyNews, Joe Mandese - Monday, May 16, 2005
The next installment of a massive magazine industry marketing effort aimed ...
- Ad Biggie Secures Half Billion Dollars In Upfront Deals
MediaDailyNews, Joe Mandese - Monday, May 16, 2005
Even before the major broadcast networks unveil their new prime-time schedules th ...
- Electronics Chief Calls For End Of Analog TV, Cites Consumer Embrace Of Digital
MediaDailyNews, Joe Mandese - Friday, May 13, 2005
Following the release of two studies pointing to an acceleration in t ...
- GM Drives 'Strategic Media Buying,' Planning To Direct Buys
MediaDailyNews, Joe Mandese - Thursday, May 12, 2005
If there was any doubt that strategic planning now rules the med ...
- GM Loss Will Cause IPG Media Revenues To Sink -- 'Like A Rock'
MediaDailyNews, Joe Mandese - Thursday, May 12, 2005
The loss of General Motors' $3.2 billion media account is both ...