- TV, Radio, Outdoor Ratings Poised For Transformation, New Alliances
MediaDailyNews, Joe Mandese - Friday, July 22, 2005
While the immense political debate surrounding television audience research has taken cent ...
- 'Mars' Will Orbit CBS, But 'Chris' Will Remain The Third Rock From Viacom's Other Son
TV Watch, Joe Mandese - Friday, July 22, 2005
Ever since Viacom took full control of part-time television network UPN a ...
- Madison Avenue Engages New Media Metric: Engagement, Struggles To Define It
MediaDailyNews, Joe Mandese - Thursday, July 21, 2005
After years of mulling concepts like attentiveness, involvement, and engagement as ...
- Ratings Legislation -- A Tough Act To Follow
TV Watch, Joe Mandese - Thursday, July 21, 2005
The political debate surrounding regulation of television ratings is heating up on ...
- Weather Channel Bolsters Ad Sales Team, Taps Former Time Warner Execs
MediaDailyNews, Joe Mandese - Wednesday, July 20, 2005
In a move to bolster its burgeoning sales organization, The Weather Chann ...
- Medium Cool - Once Again
TV Watch, Joe Mandese - Wednesday, July 20, 2005
Network TV is cool again. Water-cooler cool, that is. That's the pit ...
- WPP Looks Outside, Consolidates Mediaedge, MindShare Into New Outdoor Media Giant
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2005
Continuing with its theme that bigger must be better when it com ...
- Ad Tapping Versus Ad Zapping: What Does TiVo Know?
TV Watch, Joe Mandese - Tuesday, July 19, 2005
The great ad zapper is taking steps to become the ultimate ...
- TV Ad Spending 'Peaks,' Looks Peakish Relative To Online
MediaDailyNews, Joe Mandese - Monday, July 18, 2005
A leading global agency media network Monday revised its U.S. and glob ...
- Taking A Page From The Book Of Nielsen Revelations
TV Watch, Joe Mandese - Monday, July 18, 2005
It's not exactly the second coming, but some new developments indicate N ...
- Nickelodeon Offers Food For Thought, PSAs Too
MediaDailyNews, Joe Mandese - Thursday, July 14, 2005
At a time when regulators, watchdogs and parents are scrutinizing food marketi ...
- Havas Shakeup Raises Profile Of Media, Prospects For Acquisitions
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2005
The creeping takeover by corporate raider Vincent Bollore raises big questions abo ...
- Arbitron Reaches PPM Goal, Will Measure In-Home Vs. Out-Of-Home, Time-Shifting Too
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2005
Arbitron, which has been recruiting a panel for a decisive market tri ...
- Autos Heavy Up On Consumer Mags, June Ad Page Growth Moderate Overall
MediaDailyNews, Joe Mandese - Tuesday, July 12, 2005
The shift to an incentive marketing strategy by the major U.S. automoti ...
- VNU To IMS: 'Vee Own You'
MediaDailyNews, Joe Mandese - Monday, July 11, 2005
In a move that accelerates VNU's dominance of the U.S. marketplace, t ...
- Power Deal: Google, Hearst Back New Outlet For Media
MediaDailyNews, Shankar Gupta, Joe Mandese - Friday, July 8, 2005
Search giant Google, has teamed with publisher Hearst Corp. and financial instituti ...
- Nielsen Makes Prompt Decision, Will Interrupt Viewers Every 42 Minutes
MediaDailyNews, Joe Mandese - Friday, July 8, 2005
In what is likely the most radical development in TV audience measureme ...
- Using Nielsen's Own Data, Upstart Claims It's 'Systematically Flawed'
MediaDailyNews, Joe Mandese - Thursday, July 7, 2005
In what is shaping up to be an especially vicious campaign ...
- Hope Springs Eternal For Publishers, But Pace Of New Magazines Slackens
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2005
If print is, as some digital pundits suggest, a dying medium, Americ ...
- Amid Cloudy Ad Outlook, Media Services Prove A Silver Lining
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2005
While the advertising economy continues to register mixed signals, including a processi ...
- Agency Finds Big Disparity Among Magazine Reach, Revenues
MediaDailyNews, Joe Mandese - Wednesday, June 29, 2005
Anyone involved in the magazine business knows that Time Inc. is t ...
- Researchers Find An Advertising Upside To DVRs
MediaDailyNews, Joe Mandese - Tuesday, June 28, 2005
Evidence is mounting that digital video recorders aren't necessarily the negative f ...
- Coming Attractions: Cinema Advertising Growing Fast, Poised For More
MediaDailyNews, Joe Mandese - Monday, June 27, 2005
It's still miniscule by the scale of the most established media, b ...
- Arbitron: Younger People Cut The Cord, Become Cell Phone-Only Users
MediaDailyNews, Joe Mandese - Friday, June 24, 2005
The number of people who use cell phones as their exclusive ...
- As Ad Spend Grows 'Tepid,' Agencies Grow Neutral, Less Dependent On Traditional Media
MediaDailyNews, Joe Mandese - Thursday, June 23, 2005
Describing traditional media as being "under siege," a top Wall Street fi ...
- Facing 'Staggered' Contract Suit, Nielsen Extends 'Landmark' Contract With Time Warner
MediaDailyNews, Joe Mandese - Wednesday, June 22, 2005
Already facing an antitrust suit alleging that it is maintaining its "monopo ...
- Outdoor, B-to-B Report Soft Results, Add To Mixed Ad Signals
MediaDailyNews, Joe Mandese - Tuesday, June 21, 2005
More mixed signals emerged for the near-term advertising economy from two maj ...
- Editors Remain Vigilant About Magazine Product Placement
MediaDailyNews, Joe Mandese - Monday, June 20, 2005
Magazine editors, besieged by issues concerning their own journalistic credibility, plan ...
- Carat's Verklin Sparks Another Industry Initiative, This Time For Magazines
MediaDailyNews, Joe Mandese - Friday, June 17, 2005
A year after he sparked an ad industry groundswell focused on issu ...
- Study Prototypes DVR Users, Finds 'Live' TV Still The 'Norm'
MediaDailyNews, Joe Mandese - Friday, June 17, 2005
ESPN Thursday unveiled the latest findings from an ongoing tracking study ...