- After An '04 Turnaround, Magazine Ad Pages Dip Again In January
MediaDailyNews, Joe Mandese - Thursday, February 10, 2005
In a potentially ominous start to the new year, demand for magazi ...
- Media Agency Searches Soar In January, Interactive Declines
Online Media Daily, Joe Mandese - Thursday, February 10, 2005
Activity among marketers searching for the credentials and capabilities of prospective ...
- Havas Turns 'Positive' Following Record New Business Quarter At Arnold, MPG, Etc.
MediaDailyNews, Joe Mandese - Wednesday, February 9, 2005
Havas, the agency holding company that owns MPG, Wednesday reported a financi ...
- Clear Channel Finds Less Ad Time Driving More Radio Listening
MediaDailyNews, Joe Mandese - Wednesday, February 9, 2005
Clear Channel Radio may not yet be getting any more from advertiser ...
- New Data Reveals TV Nets Among Top Radio Spenders
MediaDailyNews, Joe Mandese - Wednesday, February 9, 2005
Two television networks--Fox and ABC--rank as two of the top 10 nation ...
- Starcom Names Top Media Buyer, Top Dog: Muszynksi Becomes CEO
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2005
Starcom USA Monday named John Muszynski, the longtime head of its nation ...
- Majority Prefer Super Bowl Ads, Socializing Vs. The Game Itself
MediaDailyNews, Joe Mandese - Monday, February 7, 2005
More than half of Americans consider watching Super Bowl commercials and spendi ...
- In A Shakeup, Aegis Names A New Chief
MediaDailyNews, Joe Mandese - Monday, February 7, 2005
In a shakeup at the world's largest pure-play media services conglomerate, Dougl ...
- Time Warner Discloses Big Stake In Google, Claims It's Not 'Strategic'
MediaDailyNews, Joe Mandese - Friday, February 4, 2005
Time Warner now holds an 8 percent stake in Google, according ...
- Super Bowl Delivers Super Targeting, Agency Finds
MediaDailyNews, Joe Mandese - Friday, February 4, 2005
Assuming they're advertising in the Big Game to reach their customers, th ...
- Ad Groups To FCC: Kids Ad Rule Changes Unfair, Will Hurt TV, Web
MediaDailyNews, Joe Mandese - Thursday, February 3, 2005
The ad industry Wednesday asked federal regulators to reconsider new children's ...
- Nielsen Launches Ad Salvo Aimed At Ethnic Groups, Won't Run TV Spots
MediaDailyNews, Joe Mandese - Thursday, February 3, 2005
In its most aggressive marketing effort yet aimed at boosting consumer awarene ...
- Ad Tracker Sees Healthy '05 Ad Growth, Relatively Moderate Online Ad Expansion
MediaDailyNews, Joe Mandese - Thursday, February 3, 2005
Advertising monitor turned forecaster TNS Media Intelligence (formerly CMR), Wednesday issued ...
- Keyword Prices Crash, Create Opportunity For Search Marketers
Online Media Daily, Joe Mandese - Thursday, February 3, 2005
After trending upwards through the fall and holiday shopping season, the pri ...
- Board Asks IAB To Develop Spyware Plan As Associate Member Plan Unravels
Online Media Daily, Joe Mandese - Thursday, February 3, 2005
The board of directors of the Interactive Advertising Bureau has asked t ...
- Ad Groups To FCC: Kids Ad Rule Changes Unfair, Will Hurt TV, Web
Online Media Daily, Joe Mandese - Thursday, February 3, 2005
The ad industry Wednesday asked federal regulators to reconsider new children's ...
- Radio Breaks $20 Billion Ad Barrier, But Weak Signals Continue
MediaDailyNews, Joe Mandese - Wednesday, February 2, 2005
Radio ended a relatively rocky advertising year in 2004 with enough grow ...
- TV Industry Cites The Hand That Feeds It, Recognizes Media Shops
MediaDailyNews, Joe Mandese - Tuesday, February 1, 2005
Each spring the TV industry honors the person or people that ha ...
- MRC Proposes 'Consortium' To Develop Better Ratings, Asks Feds To Reaffirm Its Oversight Of Nielsen
MediaDailyNews, Joe Mandese - Monday, January 31, 2005
Calling on the federal government to reaffirm its authority to oversee med ...
- Carat Finds A Media Plan Is A Terrible Thing To Waste, Even If It's Free
MediaDailyNews, Joe Mandese - Monday, January 31, 2005
On the heels of its 2004 win of Procter & Gamble's communicatio ...
- Advertisers Score, Get Sacked In Post-Season NFL Ad Pods
MediaDailyNews, Joe Mandese - Sunday, January 30, 2005
The New England Patriots and The Philadelphia Eagles may be going ...
- ACNielsen Wins Decision, Lifting Potential Barrier For VNU
MediaDailyNews, Joe Mandese - Friday, January 28, 2005
The United States District Court for the Southern District of New Yo ...
- Magna Enters 'Brand New World,' Develops Branded Content For Digital Platforms
MediaDailyNews, Joe Mandese - Thursday, January 27, 2005
One year after stepping down as creative director of Universal McCann, Al ...
- Digitas Prepares To Swallow Pill, Sets Takeover Plan
Online Media Daily, Joe Mandese - Wednesday, January 26, 2005
In a move presaging a potential run of M&A activity for interacti ...
- Aegis Expands Into Digital 'Creative,' Merges Hot Web Boutique Into Isobar
Online Media Daily, Joe Mandese - Tuesday, January 25, 2005
Aegis Group, the only "pure play" media services player among the maj ...
- Ad:Tech Sold Amid Online, Conference Boom
Online Media Daily, Joe Mandese - Tuesday, January 25, 2005
Ad:Tech, one of the longest-running and best known online advertising trade show ...
- Adware Weary: 'AdWare' Drops Name, Becomes Mediaplex
MediaDailyNews, Joe Mandese - Monday, January 24, 2005
Yielding to the growing popularity of the online marketing term "adware," ValueCli ...
- Wall Street: Ad Share Shift 'Faster Than We Realized,' Print, TV Budgets Move To Cable, Online
MediaDailyNews, Joe Mandese - Friday, January 21, 2005
A majority of national advertisers have accelerated the shift of ad budge ...
- VNU Taps Nielsen Media Chief To Run Burgeoning Media Info Group
MediaDailyNews, Joe Mandese - Wednesday, January 19, 2005
In a move that symbolizes Nielsen Media Research's expanding role within Dut ...
- As Media Shifts From 'Mass' To 'Micro,' Marketers, Agencies Move To Embed
MediaDailyNews, Joe Mandese - Wednesday, January 19, 2005
The media marketplace in 2005 will transformed by a "steady disappearance ...