- Arbitron Begins Portable People Meter Rollout
MediaDailyNews, Joe Mandese - Tuesday, March 14, 2006
With 45 ad agencies, one national advertiser and two broadcasters in to ...
- Hamilton Makes It Official, Resigns As ZenithOptimedia Chief
MediaDailyNews, Joe Mandese - Tuesday, March 14, 2006
Rich Hamilton has officially resigned as CEO of ZenithOptimedia Americas, the Public ...
- Americans Get More Channels, Watch Fewer Of Them, Especially Broadcast
MediaDailyNews, Joe Mandese - Monday, March 13, 2006
Americans are receiving more TV channels than ever before, but they're watchi ...
- Private Equity Fuels Media M&As, Bids For VNU, Knight Ridder, Univision
MediaDailyNews, Joe Mandese - Friday, March 10, 2006
In a sign that the private equity marketplace is trying to sei ...
- ZenithOptimedia Cuts Minute-By-Minute Ratings Deal
MediaDailyNews, Joe Mandese - Friday, March 10, 2006
A week after the American Association of Advertising Agencies' Media Policy Committ ...
- Lions And Tigers And Brands, Oh My!: Integration Joins The Circus
MediaDailyNews, Joe Mandese - Thursday, March 9, 2006
Branded entertainment can sometimes seem like a three-ring circus. Now it's abo ...
- Key Shareholders Reject VNU Sale, Nielsen To Stay Course
MediaDailyNews, Joe Mandese - Thursday, March 9, 2006
Two of VNU's largest shareholders - Fidelity Investments and Knight Vinke ...
- VNU Agrees To $9 Billion Buy-Out, Asserts A 'Long-Term' Solution
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2006
A week before Nielsen Media Research holds its annual client meetings, ...
- Aegis Revenues Soar, Digital Now 15% Of Media Operations
MediaDailyNews, Joe Mandese - Tuesday, March 7, 2006
Even as it was the focus of takeover attempts and shareholder realignmen ...
- Jarvis, Uyenco, Moynihan Reemerge In Media Roles
MediaDailyNews, Joe Mandese - Monday, March 6, 2006
ORLANDO - Three former top strategic media thinkers on Madison Avenue ha ...
- Policy Committee Demands Full Ratings Disclosure
MediaDailyNews, Joe Mandese - Friday, March 3, 2006
ORLANDO - In a move that has big implications for the w ...
- Gore To Media Conference: Help Save Our Planet, Help Us Plan It
MediaDailyNews, Joe Mandese - Friday, March 3, 2006
ORLANDO - Madison Avenue has been called upon to launch new product ...
- Donovan Calls For Print Equivalent Of Station 'Call Letters'
MediaDailyNews, Joe Mandese - Thursday, March 2, 2006
ORLANDO--The magazine industry is beginning to test electronic advertising insertion orders, b ...
- DeSena Bolts Masterfoods To Launch Engagement Practice
MediaDailyNews, Joe Mandese - Thursday, March 2, 2006
ORLANDO -- Rob DeSena, one of the few marketers participating in t ...
- Analyst To Networks: Return Sub Fees, Go For Cable's 'Return Path'
Show Daily, Joe Mandese - Thursday, March 2, 2006
ORLANDO - Influential media industry analyst Tom Wolzien Wednesday said the broadca ...
- Why The March Issue Of Media Magazine Makes No Sense -- At First Glance
Media Magazine, Joe Mandese - Thursday, February 23, 2006
By now, subscribers of Media magazine are receiving copies of their Mar ...
- Media Auditors Encounter Role Reversal, Are Asked To Pitch RFPs
MediaDailyNews, Joe Mandese - Wednesday, March 1, 2006
Media agencies are growing accustomed to a the increasing presence of ...
- Donovan Calls For Print Equivalent Of Station 'Call Letters'
Show Daily, Joe Mandese - Wednesday, March 1, 2006
ORLANDO -- The magazine industry is beginning to test electronic advertising inserti ...
- Branded Content Soars To 11% Of Network Prime-Time Shows
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2006
Product placement is still an emerging practice on Madison Avenue, but it ...
- P&G Slashes Spending, Remains Top U.S. Advertiser In '05
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2006
Procter & Gamble slashed its measured media spending 4.6 percent, but sti ...
- MPA Hopes To Engage Media Buyers, Releases Report On Engagement
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2006
On the eve of Madison Avenue's biggest media conference, the magazine medi ...
- Interpublic Media Forms Consumer 'Experience' Unit
MediaDailyNews, Joe Mandese - Monday, February 27, 2006
Days after rival Publicis Groupe unveiled a new media division, Interpublic unveil ...
- Media Services Fuel Strong Growth For WPP
MediaDailyNews, Joe Mandese - Friday, February 24, 2006
WPP Group Friday reported better than expected fourth quarter and full-year 20 ...
- Initiative Initiates A Spin-Off, New Company To Focus On Analytics, Channel Planning
MediaDailyNews, Joe Mandese - Thursday, February 23, 2006
Initiative is initiating a new media services company focused on sophisticated researc ...
- Publicis Launches Denuo, Creates Media Anew
MediaDailyNews, Joe Mandese - Wednesday, February 22, 2006
Following months of speculation, Paris-based ad giant Publicis Groupe Wednesday unveiled ...
- ZenithOptimedia: TV's Dominance Is 'Over For Good'
MediaDailyNews, Joe Mandese - Thursday, February 16, 2006
In another troubling sign for the dominance of TV in Madison Avenue ...
- Nielsen 101: Will Add College Viewers, Boost Ratings As Much As 12%
MediaDailyNews, Joe Mandese - Wednesday, February 15, 2006
Nielsen Media Research Tuesday announced plans to add college students living aw ...
- Cable Network Offers New ROI Twist: Proof That Ads Actually Ran
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2006
In a move believed to be an industry first, a major cab ...
- We Get the Beat
Media Magazine, Joe Mandese - Tuesday, January 24, 2006
C, F, C, G. To some readers, these may seem like fo ...
- Media Emerges As Hottest Area Of Agency Search, Starcom Most Searched Media Shop
MediaDailyNews, Joe Mandese - Monday, February 13, 2006
Media planning and buying services emerged as the fastest growing area ...