- Promo Products Outpace Ad Spending, Now Greater Than Cable, Outdoor, Online Display
MediaDailyNews, Joe Mandese - Monday, April 17, 2006
U.S. ad spending may have trailed the growth in the U.S. nation ...
- Land Rover Goes Beyond Media, Direct-To-Consumer
MediaDailyNews, Joe Mandese - Friday, April 14, 2006
In another example of a major marketer bypassing established media outlets a ...
- Study Finds Surge In Population, Time Spent Viewing Out-Of-Home
MediaDailyNews, Joe Mandese - Thursday, April 13, 2006
About 20 percent of the adult U.S. population - 43.7 million perso ...
- OMD Dominates Media EFFIEs; SMG, MindShare Also Recognized
MediaDailyNews, Joe Mandese - Wednesday, April 12, 2006
OMD was the most-awarded media agency in the 2006 EFFIE awards, participati ...
- Analyst Call: Initiative's Gerster Says Online Demand Outstripping Supply
MediaDailyNews, Joe Mandese - Wednesday, April 12, 2006
Demand for digital media inventory is outstripping supply, Alec Gerster, CEO ...
- A Not As Big Easy: Nielsen Restores New Orleans, Albeit A Smaller Media Market
MediaDailyNews, Joe Mandese - Tuesday, April 11, 2006
Six months after Hurricane Katrina devastated the nation's 43rd largest media marke ...
- ZenithOptimedia Revises Outlook, Sees Internet Overtaking Outdoor, Radio
MediaDailyNews, Joe Mandese - Monday, April 10, 2006
ZenithOptimedia Group this morning revised its global ad spending outlook, and predict ...
- Analysts Upgrade '06 Ad Outlook, Downgrade Most Traditional Media
MediaDailyNews, Joe Mandese - Thursday, April 6, 2006
The influential equities research team at Merrill Lynch late Wednesday issued ...
- The Band To Play For Brands, Advanced TV Ad Shop Formed
MediaDailyNews, Joe Mandese - Thursday, April 6, 2006
Two top executives of one of the leading interactive TV sales grou ...
- Marketers: Accountability Still Ranks As Job No. 1
MediaDailyNews, Joe Mandese - Thursday, April 6, 2006
As the heads of the nation's largest ad agencies convene this we ...
- MRI To Measure How People Spend Their Day With Media
MediaDailyNews, Joe Mandese - Wednesday, April 5, 2006
Mediamark Research Inc., a media research company that is perhaps best kno ...
- Going Places
Media Magazine, Joe Mandese - Wednesday, March 15, 2006
When it comes to marketing drugs, few companies are as savvy ...
- Madison Avenue Braces For Political Ad Blitz
MediaDailyNews, Joe Mandese - Monday, April 3, 2006
Madison Avenue is bracing for a political ad spending blitz that ...
- MTV Nets Pitches Agency Execs, Others For Top Sales Job
MediaDailyNews, Wayne Friedman, Joe Mandese - Monday, April 3, 2006
Who's replacing Larry Divney of MTV? Pick a big name--any big nam ...
- Court Dismisses Dallas Morning News Circ Suit
MediaDailyNews, Joe Mandese - Friday, March 31, 2006
A U.S. district court in Texas has dismissed a class action su ...
- GM Strike Expected To Disrupt Ad Spending, Especially For TV
MediaDailyNews, Joe Mandese - Thursday, March 30, 2006
Predicting a "ripple effect across most mediums," a top Wall Street analy ...
- Verklin, Others Granted New Aegis Options, Package Now Worth Millions
MediaDailyNews, Joe Mandese - Monday, March 27, 2006
Aegis Group Friday said it granted millions in new stock options ...
- Nielsen Makes Clean Sweep In Middle Of Sweeps, Fires Execs 'For Cause'
MediaDailyNews, Joe Mandese - Friday, March 24, 2006
Nielsen Media Research fired eight of the most senior executives in o ...
- Nielsen To Report TV Viewing Via Web, Will Use Software Meter To Do It
MediaDailyNews, Joe Mandese - Thursday, March 23, 2006
Nielsen's No. 1 priority for the next couple of years isn't commerci ...
- PepsiCo Signs Deal For Apollo, Arbitron And VNU Have Yet To
MediaDailyNews, Joe Mandese - Thursday, March 23, 2006
PepsiCo is the sixth, anonymous advertiser to sign a deal funding Abitron ...
- First Time, Now Space, TV Encounters 'Place-Shifting'
Media Magazine, Joe Mandese - Thursday, February 23, 2006
Every year at about this time, the TV networks begin hosting ...
- MediaVest Has New Vision, Drops Tele In Favor Of VIA
MediaDailyNews, Joe Mandese - Wednesday, March 22, 2006
Nearly seven years ago, one of Madison Avenue's biggest buyers of televisi ...
- Magna Finds More Demand For On-Demand, Revises DVR, VOD Estimates
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2006
A week after Nielsen Media Research disclosed digital video recorder penetration estimat ...
- Ad Group Announces Definition For 'Engagement,' Fails To State It
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2006
Eight months after it organized a task force to define the meani ...
- Media's Fastest Growing Ad Category May Be Itself
MediaDailyNews, Joe Mandese, Kristin Sidorak - Monday, March 20, 2006
More than 700 daily newspapers today will break the first installment ...
- Radio Giants Plan Houston Test Of 'Smart Phone' Ratings System
MediaDailyNews, Joe Mandese - Monday, March 20, 2006
Radio giant Clear Channel Communications Monday morning said it would join C ...
- Kraft, Pfizer Join Packaged Goods Marketers On Apollo Project
MediaDailyNews, Joe Mandese - Friday, March 17, 2006
Big marketers dominating the food and pharmaceutical ad categories have long be ...
- Nielsen Fast-Forwards DVR Projections, Predicts 18% By Year End
MediaDailyNews, Joe Mandese - Thursday, March 16, 2006
Digital video recorders, which have been deploying at rates much slower th ...
- Nielsen: Network Prime-Time Clutter Surpasses Cable, Hispanic
MediaDailyNews, Joe Mandese - Thursday, March 16, 2006
A new report from Nielsen Media Research appears to refute the convention ...
- Nielsen Seeks To Engage Clients, Unveils Engagement Panel
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2006
Seeking to engage clients during the opening session an annual two-day meeti ...