- Radio Initiative Denies MRI Pull-Out, Says It Would Fund Field Test
MediaDailyNews, Joe Mandese - Wednesday, May 17, 2006
In a bizarre string of events, a respected media research firm h ...
- The Games People Play: Resigned To Carry More Ads
Online Media Daily, Joe Mandese - Wednesday, May 17, 2006
Online game players are both very aware of the presence of in-ga ...
- Broadcasting Begets Nano-Casting
Media Magazine, Joe Mandese - Monday, April 17, 2006
Every 15 to 20 years or so, television experiences a kind ...
- Campbell Condenses Media At Mediaedge:cia, Considers Shop M'm! M'm! Best!
MediaDailyNews, Joe Mandese - Monday, May 15, 2006
In a surprise move capping off a succession of high-profile media accou ...
- Turner's Court TV Verdict: Ad Sales To Remain Under Charlie Collier
MediaDailyNews, Joe Mandese - Monday, May 15, 2006
On the cusp of upfront ad negotiations for its 2006-07 season, Turn ...
- MRI Pulls Out Of Radio Ratings Proposal
MediaDailyNews, Joe Mandese - Monday, May 15, 2006
Days after being asked to provide an in-depth market plan for ...
- Publicis Enters Retail Media Venture, Will Sell Ads, As Well As Buy Them
MediaDailyNews, Joe Mandese - Friday, May 12, 2006
In what appears to be the first deal of its kind ...
- Advertisers, Agencies Float $50 Million Plan For Media Trading System
MediaDailyNews, David Goetzl, Joe Mandese - Wednesday, May 10, 2006
A group of big national advertisers and agency executives went public wi ...
- CBS Emerges Even More Ad Dependent, Has Tough Quarter To Prove It
MediaDailyNews, Joe Mandese - Tuesday, May 9, 2006
CBS has emerged as the most advertising-dependent of the major media companie ...
- Marketers Tap Into User-Generated Ads, Plan To Take Them Offline
MediaDailyNews, Joe Mandese - Monday, May 8, 2006
The rapid rise in user-generated content has created a new way f ...
- Interpublic Taps The Experienced To Better Understand Consumer Media Experience
MediaDailyNews, Joe Mandese - Friday, May 5, 2006
To better understand the experiences consumers have with media, Interpublic Group ...
- MindShare: Clutter Doesn't Sputter, Still Makes Us Shudder
MediaDailyNews, Joe Mandese - Thursday, May 4, 2006
As advertisers and agencies prepare to invest billions of dollars in upfro ...
- Nielsen, News Corp. Reach Accord, New Local People Meters Planned
MediaDailyNews, Joe Mandese - Wednesday, May 3, 2006
Nielsen and News Corp. have buried the hatchet in their long-running fe ...
- Media Buying Biggies Get Bigger, But Not By Much
MediaDailyNews, Joe Mandese - Tuesday, May 2, 2006
The big got bigger during 2005, but for all the talk ...
- Nielsen Report Shows VOD Ratings Small, And Leveling Off
MediaDailyNews, Joe Mandese - Monday, May 1, 2006
As it prepares to begin integrating time-shifted ratings from video-on-demand services in ...
- '06 Broadband Video Market To Reach $500 Million, About The Size Of A Major TV Daypart
MediaDailyNews, Joe Mandese, Gavin O'Malley - Friday, April 28, 2006
In just three years, online's broadband video advertising marketplace has grown fr ...
- Speciale To Nielsen: 'I'm Pissed'
MediaDailyNews, Joe Mandese - Friday, April 28, 2006
In a strongly worded outburst, one of Madison Avenue's biggest TV buye ...
- Interpublic Brands Consumer Media 'Experience,' Raids More Execs With Initiative Experience
MediaDailyNews, Joe Mandese - Thursday, April 27, 2006
Interpublic Media Group, the corporate-level unit created by giant Interpublic agency holdi ...
- GroupM Acquires Newsletter Publisher, Moves To Strengthen Sponsorships
MediaDailyNews, Joe Mandese - Thursday, April 27, 2006
In a surprising diversification move, WPP Group's GroupM division, which oversees t ...
- Herbst-Brady Out, Muszynski In As Starcom's Lead Negotiator
MediaDailyNews, Joe Mandese - Thursday, April 27, 2006
Just a month before 2006-07 upfront negotiations are expected to begin ...
- Online Researchers Launch 'ADI,' Find A Way Into An Area Of TV Dominance
Online Media Daily, Joe Mandese - Wednesday, April 26, 2006
Two of the online advertising world's most influential researchers--Marketing Evolution and InsightExpress--th ...
- Report Offers Rare Glimpse Into Media Exec Compensation: Carat's Verklin Earns $1.5 Million
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2006
The release of Aegis Group's 2005 annual report provides a rare publ ...
- Nielsen Has A 'LOT' More Problems, Goes To New Lengths To Fix One
MediaDailyNews, Joe Mandese - Monday, April 24, 2006
In the latest in a series of debacles stemming from Nielsen's effo ...
- Outdoor Industry Taps MRI For New Ratings, Will Compete With Nielsen's
MediaDailyNews, Joe Mandese - Monday, April 24, 2006
Days after Nielsen announced plans for an aggressive rollout of a n ...
- The Art Of The Brand Name: Zenith Uses Canvass As Media
MediaDailyNews, Joe Mandese - Friday, April 21, 2006
Ad agencies frequently talk about using media as a canvass to pai ...
- Publicis Dominates New Business Front; Omnicom, Aegis In Organic Growth
MediaDailyNews, Joe Mandese - Thursday, April 20, 2006
Paris-based Publicis Groupe had the best net new business gains of a ...
- PPM, Apollo Rollouts Fuel R&D Costs At Arbitron
MediaDailyNews, Joe Mandese - Thursday, April 20, 2006
Arbitron, which is betting big on the rollout of its portable peop ...
- MRI Tests Mag Audience Accumulation Method, Will Use Web To Do It
MediaDailyNews, Joe Mandese - Thursday, April 20, 2006
In a potentially important development that could enable media planners and buye ...
- Mag Sag Continues, Consumer Page Drop Mirrors B-to-B
MediaDailyNews, Joe Mandese - Wednesday, April 19, 2006
A day after business publishers reported a weak start to magazine ...
- B-to-B Has Another Setback, But Is Expected To Improve
MediaDailyNews, Joe Mandese - Tuesday, April 18, 2006
After posting a turnaround for 2005, the business-to-business media marketplace is getti ...