- U.S. Ad Expansion Slows Down In Q1, Ad Tracker Keeping A Close Eye
MediaDailyNews, Joe Mandese - Thursday, June 15, 2006
While a single quarter doesn't a trend make, it does carry so ...
- Aegis Thinks Bollore Stinks, Suitor Remains Ardent
MediaDailyNews, Joe Mandese - Wednesday, June 14, 2006
Conceding defeat in his attempt to gain representation on the board ...
- Online Ad Spend Predicted To Reach $20 Billion
Online Media Daily, Joe Mandese - Wednesday, June 14, 2006
Online's share of U.S. measured media spending is poised to grow ...
- Ad Outlook Cut For Most U.S. Media, Internet, Outdoor, Hispanic Gain
MediaDailyNews, Joe Mandese - Tuesday, June 13, 2006
Ad spending in the major U.S. media - especially among national T ...
- Arbitron Hit By Double Whammy: MRC Withholds Accreditation, Proposal Called Superficial
MediaDailyNews, Joe Mandese - Tuesday, June 13, 2006
Arbitron has been hit by a double-whammy in its push to introdu ...
- Ad Execs: Online Video Has Little Impact On Upfront TV Ad Plans
MediaDailyNews, Joe Mandese - Monday, June 12, 2006
For all the hype surrounding the emergence of online video, nearly t ...
- Mediaedge:cia Activates Engagement, Accesses DeSena To Enact It
MediaDailyNews, Joe Mandese - Friday, June 9, 2006
A mere three months after he bolted the food marketing giant ...
- Poll Vault: Brit Shop Plans Democratic Vote To Fend Off French Takeover
MediaDailyNews, Joe Mandese - Friday, June 9, 2006
In what could prove to be the most closely watched vote ...
- Omnicom, China's Guoan Group Align, Merge Agency Operations
MediaDailyNews, Joe Mandese - Friday, June 9, 2006
Omnicom Group Thursday announced a strategic partnership with China's influential CITIC Guo ...
- Ogilvy Proves 'Real Beauty' At EFFIEs Gala, Media Shops Do Not
MediaDailyNews, Joe Mandese - Thursday, June 8, 2006
Ogilvy & Mather Chicago's campaign for Unilever's Dove brand, "The Campaign f ...
- B-to-B Ad Effort Offers Food For Thought, Targets Pocketbook By Way Of Breadbasket
MediaDailyNews, Joe Mandese - Wednesday, June 7, 2006
At a time when demand for business-to-business media appears to be inchi ...
- Ad Industry In A Tizzy Over Nielsen Calendar Change, Warns Of Confusion, Discrepancies
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2006
A decision by Nielsen to alter the calendar used by advertisers a ...
- Media Auditor Begins Probing Magazines, Eyes Internet
MediaDailyNews, Joe Mandese - Monday, June 5, 2006
Media auditing firms have been probing into every facet of TV advertisi ...
- B-to-B Ad Demand Inches Up, Albeit Modestly
MediaDailyNews, Joe Mandese - Friday, June 2, 2006
Demand for business-to-business media inched up in March, after a rough sta ...
- Journal, Nets, Web Score An 'A' Grade With The C-Suite
MediaDailyNews, Joe Mandese - Thursday, June 1, 2006
The media consumption habits of elite senior business executives are changing rapidl ...
- P&G Topples GM, Nets Surpass Papers During Q1, Internet Continues To Rise
MediaDailyNews, Joe Mandese - Wednesday, May 31, 2006
The nation's largest advertisers continued to build share of U.S. ad spendi ...
- TNS Commercializes Set-Top TV Ratings, Competes With Nielsen
MediaDailyNews, Joe Mandese - Tuesday, May 30, 2006
Years after it has faced any real competition in the U.S ...
- Coca-Cola, Clear Channel Strike Global Outdoor Ad Deal
MediaDailyNews, Joe Mandese - Monday, May 29, 2006
Coca-Cola Co. and Clear Channel Outdoor last week announced a global outdo ...
- Newspaper Outlook Dubbed Deeply Depressing, Ad Business Shifting To Online
MediaDailyNews, Joe Mandese - Monday, May 29, 2006
In a report entitled "Deep Depressing Dive," Merrill Lynch analysts Friday sa ...
- Aegis Calls On Shareholders To Reject Bollore Nominations
MediaDailyNews, Joe Mandese - Friday, May 26, 2006
In its most vocal opposition yet to the imminent takeover play ...
- Another Top Researcher Bolts Carat, Madison Avenue?
MediaDailyNews, Joe Mandese - Thursday, May 25, 2006
Another top research executive has stepped down at Carat, a media agen ...
- Arbitron Gets More Support, Some Mixed Signals For PPM
MediaDailyNews, Joe Mandese - Wednesday, May 24, 2006
Arbitron has picked up new endorsements for its portable people meter syst ...
- Nielsen's Whiting Moves To Quell Concerns Over VNU Takeover
MediaDailyNews, Joe Mandese - Tuesday, May 23, 2006
The consortium of private equity firms acquiring Dutch research conglomerate VNU ...
- Electronic Pulpit Becomes Digital Pulpit, As TV Ministries Move From Broadcast To Broadband
Online Media Daily, Joe Mandese - Monday, May 22, 2006
When broadcast emerged as the dominant means of mass communication, religious grou ...
- CBS Signs With Arbitron, Radio Team Weighs MRI
MediaDailyNews, Joe Mandese - Friday, May 19, 2006
In a move that appears to let some of the air o ...
- Aegis Rebuffs Bollore, Delays Shareholder Meeting
MediaDailyNews, Joe Mandese - Friday, May 19, 2006
In an apparent bid to buy time and stave off what loo ...
- Direct Marketing Growth Ebbs Agencies Outpace Marketers
Online Media Daily, Joe Mandese - Friday, May 19, 2006
The rate of direct marketing growth ebbed in the first quarter ...
- CBS Radio Backs Arbitron's Portable People Meters, Signs 7-Year Deal
MediaDailyNews, Joe Mandese - Thursday, May 18, 2006
CBS Radio, the second largest operator of radio stations in the U.S ...
- ZenithOptimedia Overhauls Digital, Seeks Greater Integration, Creativity
Online Media Daily, Joe Mandese - Thursday, May 18, 2006
ZenithOptimedia USA, the eighth largest media buying shop in the U.S., ...
- On Eve Of Aegis Meeting, Bollore Nears Takeover Threshold
MediaDailyNews, Joe Mandese - Wednesday, May 17, 2006
In what appears to be a final stretch to his creeping takeov ...