- Wizzard Conjures New Keyword App: Podcasts
Online Media Daily, Joe Mandese - Tuesday, June 26, 2007
Keyword search advertising has transformed much of the online business. Now it ...
- Aegis Latest To Jump Into Ad Server Fray, Will Merge Bluestreak With Isobar
MediaDailyNews, Joe Mandese - Monday, June 25, 2007
First Google announces an agreement to acquire industry leader DoubleClick. Then W ...
- Nielsen Unveils Hispanic Integration Plan, Will Report Language Preferences Of Individual Viewers
MediaDailyNews, Joe Mandese - Monday, June 25, 2007
In a move symbolic of the mainstreaming of the U.S. Hispanic populatio ...
- Aegis Reveals Vivid Plan, Diversifies Into Event Marketing
MediaDailyNews, Joe Mandese - Friday, June 22, 2007
Aegis Group, the London-based media services and marketing research holding company, whi ...
- Summer Reading
Media Magazine, Joe Mandese - Tuesday, May 29, 2007
As I write this I've got a stack of gripping, action-adventure boo ...
- Developers Simplify Media Research: Drop First Two Letters, Utilize Search
MediaDailyNews, Joe Mandese - Thursday, June 21, 2007
Online search has transformed the way Madison Avenue plans and buys medi ...
- Media Auditors Subscribe To TiVo Ratings, Increase Scrutiny Of TV Ad Buys
MediaDailyNews, Joe Mandese - Wednesday, June 20, 2007
In a sign that media agencies are going to be facing great ...
- Nielsen Weighs Plan To Make Internet Measurement Mandatory In TV Households
MediaDailyNews, Joe Mandese - Monday, June 18, 2007
The Nielsen Co. is considering a radical and potentially controversial plan ...
- Digital Morphs Agencies, Blurs Them With Tech Providers, Creatives
MediaDailyNews, Joe Mandese - Friday, June 15, 2007
Like the media they plan, buy and create advertising and branded conte ...
- A Second (By Second) Opinion
TV Board, Joe Mandese - Thursday, June 14, 2007
February 17, 2009. There are two interesting things about that date. O ...
- DTC Brands Prescribe More Mag Pages, Longer TV Spots, Little Web
MediaDailyNews, Joe Mandese - Wednesday, June 13, 2007
The threat of regulatory oversight appears to be having a profound effe ...
- Nielsen Reports Slowdown In First Quarter Ad Spending, Huge Jump In Online
MediaDailyNews, Joe Mandese - Wednesday, June 13, 2007
In another affirmation of the slowdown in U.S. ad spending, Nielsen's Monitor-Pl ...
- Ad Growth Derailed: TNS Spots A Slower Track
MediaDailyNews, Joe Mandese - Wednesday, June 13, 2007
In another sign the U.S. advertising economy may be running out ...
- Data Reveals Mags Are Fastest Growing 'Non-Digital' Ad Medium
MediaDailyNews, Joe Mandese - Tuesday, June 12, 2007
While the conventional wisdom may be that print is becoming a le ...
- Trade Shows Continue To Outpace Ad Pages, Grow 5.3% During First Quarter
MediaDailyNews, Joe Mandese - Tuesday, June 12, 2007
Trade shows continue to be fueling the growth in the business-to-business med ...
- Clients Express Concerns Over Nielsen Ratings Access For TNS
MediaDailyNews, Joe Mandese - Monday, June 11, 2007
Some clients of competitive ad tracking firm TNS Media Intelligence are concern ...
- New Netlets Cut Into Networks' Net: Weaker Comparisons Due To CW, MyNetworkTV
MediaDailyNews, Joe Mandese - Friday, June 8, 2007
The recent slowdown in network TV ad spending appears to becoming main ...
- Weak Alloy Results Hint At Slowdown In Experiential Media
MediaDailyNews, Joe Mandese - Friday, June 8, 2007
In a development that suggests a possible slowdown in a hard-to-track, b ...
- Digitas Taps Unilever's Rutherford, Global Media Client To Serve As CEO
MediaDailyNews, Joe Mandese - Thursday, June 7, 2007
Just months after completing its $1.3 billion merger with Paris-based Publicis Group ...
- Cuts By Largest Advertisers Drive Spending Down 0.3% In Q1
Marketing Daily, Joe Mandese - Wednesday, June 6, 2007
[Research] Driven by severe cuts by the nation's largest advertisers, total U. ...
- eBay Makes Bid For Radio, Stations Agree To Use Online Media Market
MediaDailyNews, Joe Mandese - Wednesday, June 6, 2007
In a move that could have a profound impact on the w ...
- Wrong Tail: Slowdown Among Smaller Advertisers Takes Steam Out Of U.S. Ad Economy
MediaDailyNews, Joe Mandese - Wednesday, June 6, 2007
A fundamental shift appears to be occurring among the types of markete ...
- Top Advertisers Slash Spending, Internet Continues To Surge
MediaDailyNews, Joe Mandese - Tuesday, June 5, 2007
Driven by severe cuts by the nation's largest advertisers, total U.S. ...
- Group M Generates $4.4 Billion In Net New Billings, Margins Exceed WPP, Others
MediaDailyNews, Joe Mandese - Tuesday, June 5, 2007
GroupM, the media investment management arm of London-based WPP Group, generated $4.3 ...
- Radio Turns In Mixed Quarter, Auto Spending Continues To Erode
MediaDailyNews, Joe Mandese - Monday, June 4, 2007
In its first quarterly revenue release detailing total ad dollars for t ...
- Nielsen Plays Multilingual Robin Hood: Robs From English-, Gives To Spanish-Speakers
MediaDailyNews, Joe Mandese - Friday, June 1, 2007
Lost in Thursday's hoopla surrounding Nielsen's release of controversial commercial minute rating ...
- Nielsen: Interactive Fueling Growth, Trade Publications Lagging
MediaDailyNews, Joe Mandese - Thursday, May 31, 2007
In the eight months since former GE honcho David Calhoun took ov ...
- Subject Of Confusion
TV Board, Joe Mandese - Thursday, May 31, 2007
As you read this, legions of third-party processors are loading Nielsen's n ...
- Spot Runner Teams With Reed Elsevier Unit To Offer Media, Creative To Local Law Firms
MediaDailyNews, Joe Mandese - Wednesday, May 30, 2007
In a move that could prove a boon for local TV advertisi ...
- Nielsen Green Lights Blue Screens In New Orleans, Adds Quality Controls For All Metered Markets
MediaDailyNews, Joe Mandese - Tuesday, May 29, 2007
Following a series of demographic and technological glitches, Nielsen Friday said ...