- Publicis Reports Major Drop, Says Total Ad Market Declined As Much As 15% During First Half
MediaDailyNews, Joe Mandese - Thursday, July 23, 2009
Citing the effects of the global economic recession, as well as t ...
- Data Suggest Rebound In Online Ad Demand: Display, Pre-Roll CPMs Rising Again
Online Media Daily, Joe Mandese - Thursday, July 23, 2009
Some encouraging signs are mounting that suggest the online advertising marketplace m ...
- TV Universe Expands, Share Of Channels Tuned Does Not
MediaDailyNews, Joe Mandese - Tuesday, July 21, 2009
Despite the rapid expansion of alternative media options, Americans continue to wat ...
- Nielsen Finds Many Homes Still Without TV, Others Using Bootleg Analog Signals
MediaDailyNews, Joe Mandese - Tuesday, July 21, 2009
More than a month after the U.S. TV industry converted to digit ...
- Ad Optimism Soars For Online, Marketers Have Higher Hopes Than Agencies For Mobile
Online Media Daily, Joe Mandese - Monday, July 20, 2009
Ad spending plans for online and mobile media have rebounded more th ...
- Ad Spending Confidence Rebounds, Improves For Most Major Media
MediaDailyNews, Joe Mandese - Friday, July 17, 2009
Economic pessimism among marketers and agency media buyers appears to have bottom ...
- Aegis Finalizes New Board, Names CFO
MediaDailyNews, Joe Mandese - Thursday, July 16, 2009
Aegis Group Wednesday announced a shake-up of its board, naming three ne ...
- Recession Fuels Use Of Internet, Other Media
Online Media Daily, Joe Mandese - Thursday, July 16, 2009
Recessions may be bad for the media economy, but they appear ...
- Computer Shipments Perform Better Than Expected, Mobile PCs Outpace Desktops
Online Media Daily, Joe Mandese - Thursday, July 16, 2009
Worldwide shipments of personal computers dropped to 68.1 million units in t ...
- Nielsen To National Clients: It's The Economy, Stupid
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2009
Like most American enterprises, the economy is weighing heavily on media resear ...
- Times Co. To Sell NY Classical Radio Station WXQR
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2009
The debt-ridden New York Times Co. Tuesday announced a deal to se ...
- The Case Of The Missing Billions: Interpublic Giveth, But Mostly, It Taketh Away
MediaDailyNews, Joe Mandese - Tuesday, July 14, 2009
If you think economic recessions are bad for the advertising industry, they' ...
- Interpublic: Search Only Major Medium To Rise This Year, 'Direct' Outpaces National, Local Online Markets
Online Media Daily, Joe Mandese - Monday, July 13, 2009
Online search will be the only major medium to expand its advertisi ...
- Interpublic: Ad Economy To Plummet 14.5%, Crawl Out Of Recession Next Year.
MediaDailyNews, Joe Mandese - Monday, July 13, 2009
Interpublic this morning forecast the U.S. advertising economy will decline 14.5% th ...
- Costly Decision: Interpublic Scraps Media Inflation Index
MediaDailyNews, Joe Mandese - Monday, July 13, 2009
After more than three decades of providing the ad industry with estimat ...
- Interpublic Refocuses Role Of Audience Analysis At Magna, Sternberg Is Out
MediaDailyNews, Joe Mandese - Friday, July 10, 2009
Steve Sternberg, one of the most influential and best-known media researchers ...
- News Analysis: Publicis May Be Most Logical Suitor For Razorfish
Online Media Daily, Joe Mandese - Monday, July 13, 2009
Microsoft gained a strategic foothold on Madison Avenue when it acquired Razorfi ...
- Bottoms Up: Interpublic Revises Forecast Model, Shifts To 'Top-Down,' Media-Centric Approach
MediaDailyNews, Joe Mandese - Friday, July 10, 2009
Interpublic, the de facto source for Madison Avenue's official industry growth estimat ...
- All The News That's Fit To Snippet: AP Tests Microformat
MediaDailyNews, Joe Mandese - Friday, July 10, 2009
In a bid to make news content published online more accountable, mo ...
- Interpublic Pushes 'Retail 3.0,' Puts Former Home Depot CMO In Charge Of Emerging Media Lab
MediaDailyNews, Joe Mandese - Thursday, July 9, 2009
In a major push into the retail media space, Interpublic's Mediabrands un ...
- KSL Goes 'Hybrid,' Reorganizes TV Buying Around DR Model
MediaDailyNews, Joe Mandese - Thursday, July 9, 2009
KSL Media this morning announced a reorganization of its television buying departme ...
- Digitas Restructures Global Management, Raids Tribal DDB's Ross
Online Media Daily, Joe Mandese - Thursday, July 9, 2009
Publicis' Digitas unit Wednesday announced a new "team structure" for its glob ...
- OMG! Google Launches OS: Welcome To The Thunder Chrome
Online Media Daily, Joe Mandese - Wednesday, July 8, 2009
In it's biggest deviation yet from is core mission statement of "managi ...
- Forrester Revises Interactive Outlook, Will Account For 21% Of Marketing By 2014
Online Media Daily, Joe Mandese - Wednesday, July 8, 2009
Interactive marketing expenditures will reach $55 billion by 2015, accounting for 2 ...
- Office Depot's Circuitous Route: Takes 'Circular' Online, Launches 'Specials' On Hulu
Online Media Daily, Joe Mandese - Tuesday, July 7, 2009
The Internet has already ravaged the newspaper classified business, and it's clear ...
- Online Ad Spending Rises At Double-Digit Rates, Gains Share Vs. All Other Media
Online Media Daily, Joe Mandese - Monday, July 6, 2009
Despite the global economic recession's drag on advertising budgets, the growth ...
- Nielsen Delays People Meters In Baltimore, Cites 'Very Difficult' Digital Conversion
MediaDailyNews, Joe Mandese - Friday, July 3, 2009
Nielsen Thursday officially announced the launch of local people meter service ...
- Wall Street Downgrades Madison Avenue Stocks, Economy Takes Toll On Holding Companies
MediaDailyNews, Joe Mandese - Friday, July 3, 2009
The economic crisis is taking a toll on some of the world ...
- Paper Chaste: Spot Cable TV Buys Go Electronic
MediaDailyNews, Joe Mandese - Thursday, July 2, 2009
In a move that will make it significantly easier, faster and f ...
- Microsoft Sale Of Razorfish Will Alter Digital Bragging Rights On Madison Avenue
Online Media Daily, Joe Mandese - Monday, June 29, 2009
Days after unveiling a major digital advertising alliance with Microsoft, Publicis reported ...