- ARF Adds Six Brand Marketers To Board
Raw, Joe Mandese - Wednesday, July 11, 2012
The Advertising Research Foundation this morning announced that it elected representatives fr ...
- DPAA Adds Tech Suppliers BroadSign, NEC To Board
Raw, Joe Mandese - Wednesday, July 11, 2012
The Digital Place-based Advertising Association (DPAA) announced today that it has elect ...
- Leo Burnett Mixes Metaphors To Improve Its Mix
Raw, Joe Mandese - Wednesday, July 11, 2012
Publicis' Leo Burnett USA unit today unveiled a new research system bas ...
- From Channel-Surfing To State-Of-Mind-Shifting
TV Watch, Joe Mandese - Wednesday, July 11, 2012
When we launched "TV Watch" eight years ago, the mission was ...
- WPP Jumps Ahead Of Publicis As No. 1 U.S. Digital Agency Group
Online Media Daily, Joe Mandese - Monday, July 9, 2012
Based on its acquisition of digital independent AKQA, WPP now has t ...
- Rentrak Expands Local TV Ratings Coverage With Gannett Stations In Three Markets
MediaDailyNews, Joe Mandese - Monday, July 9, 2012
Rentrak this morning announced a multi-year contract to provide local TV ratin ...
- WPP Jumps Ahead Of Publicis As No. 1 U.S. Digital Agency Group
Raw, Joe Mandese - Monday, July 9, 2012
Based on its acquisition of digital independent AKQA, WPP is now h ...
- Gee, I Loved That Kind Of Talk
TV Watch, Joe Mandese - Monday, July 9, 2012
First Andy Taylor, now Quinton McHale. In the span of less th ...
- Digital Marketing Driving M&A Market, WPP Top Suitor
Online Media Daily, Joe Mandese - Friday, July 6, 2012
Questions may loom about the underlying health of the media economy, b ...
- Reports: Yahoo CEO Gig Down To Levinsohn, Kilar
Online Media Daily, Joe Mandese - Friday, July 6, 2012
In this week's installment of the digital media industry's ongoing soap ope ...
- Taco Bell Taps Digitas
Online Media Daily, Joe Mandese - Monday, July 2, 2012
Taco Bell has named Digitas its interactive agency. The account will ...
- Ya-hoo-lieu; Hulu's Kilar 'Graciously Declines' Yahoo CEO Post
Raw, Joe Mandese - Friday, July 6, 2012
Hulu CEO Jason Kilar has "graciously decline to be considered" as ...
- Publicis Acquires BBH, Brazilian Affiliates Too
MediaDailyNews, Joe Mandese - Thursday, July 5, 2012
Paris-based Publicis this morning said it acquired 100% of renowned creative agen ...
- More Ad Execs Think Facebook Less Important Than Rest-of-Web
Online Media Daily, Joe Mandese - Tuesday, July 3, 2012
Eighty-two percent of brand marketers and ad agency executives now believe th ...
- Paid Search Soars 17% In Q2
Online Media Daily, Joe Mandese - Thursday, July 5, 2012
Global spending on online search advertising rose 17% during the second quart ...
- Reader's Digest Gets Even More Digested, Divests Some Direct Business
MediaDailyNews, Joe Mandese - Tuesday, July 3, 2012
The Reader's Digest Association Monday announced the sale of its Lifestyle a ...
- Do you know an OMMA Online All Star?
MediaDailyNews, Joe Mandese - Tuesday, July 3, 2012
Every year, our editors select a small group of media planners, marketer ...
- Suit Alleges Interpublic Exited Facebook $381.1 Million Richer, Claims Most Of It
Online Media Daily, Joe Mandese - Tuesday, July 3, 2012
Early Facebook investor Interpublic sold the remainder of its shares in t ...
- Nielsen Acquires Vizu
Online Media Daily, Joe Mandese - Tuesday, July 3, 2012
Nielsen has acquired digital brand effectiveness researcher Vizu. Terms were not disclose ...
- Weather Channel Acquires Weather Underground
Online Media Daily, Joe Mandese - Monday, July 2, 2012
The Weather Channel Companies has agreed to acquire Weather Underground. Terms we ...
- Chabrowe Named eMarketer CEO, Ramsey Becomes Chairman
Online Media Daily, Joe Mandese - Thursday, July 5, 2012
eMarketer has reorganized its senior management team, naming Terry Chabrowe CEO, responsib ...
- Kellogg's, Ford Embrace Programmatic Buys: Assert They Are 'Premium,' Not Remnant
Online Media Daily, Joe Mandese - Monday, July 2, 2012
KOHLER, WISC. - Programmatic-buying of online display ad inventory has developed ...