The Advertising Research Foundation this morning announced that it elected representatives from six major brand marketers to its board. The six executives, who will each serve a three-year term,
include:
· Robert Atencio – Global Vice President of Consumer Insights, Pfizer
· Sigal Cordeiro – Director, Global Brand Research & Market Insights, General Motors
· Natasha Hritzuk – Global Director of Insights and Analytics, Microsoft Advertising
· Joan Lewis – Global Consumer & Market Knowledge Officer, The Procter & Gamble Company
· Vipin Mayar – Senior Vice President, Customer Knowledge & Strategic Insights, Fidelity Investments
· Patti Wakeling – Director, Global Media Insights, Unilever