- Cheil Taps Anomaly's Van Gestel As U.S. Chief
MediaDailyNews, Joe Mandese - Wednesday, May 9, 2012
Alex Van Gestel, former executive director of worldwide brands at Anomaly,has join ...
- Havas Media Ortega Launches In Philippines
MediaDailyNews, Joe Mandese - Wednesday, May 9, 2012
Havas Media Tuesday announced the launch of Havas Media Ortega, a n ...
- AOL Reports Ad Growth On '3rd Party' Sales, Premium Erodes
Online Media Daily, Joe Mandese - Wednesday, May 9, 2012
Due largely to increased sales of its inventory through third-party advertising networ ...
- Precision Health Net Taps Magnani, Hanlon
Online Media Daily, Joe Mandese - Wednesday, May 9, 2012
Precision Health Media has named Mark Magnani vice president-advertising sales, and T ...
- Quaker Oats Goes Organic, Literally: Taps Omnicom Unit As Digital AOR
Online Media Daily, Joe Mandese - Tuesday, May 8, 2012
Quaker Oats has chosen Omnicom's Organic unit as its digital agency ...
- Industry To Test Methods For Improving Nielsen Sample Biases
Raw, Joe Mandese - Tuesday, May 8, 2012
The Council for Research Excellence (CRE) this morning unveiled plans to stu ...
- 4As To MPA: Beef Up Digital Mag Metrics, Procedures
Mobile Marketing Daily, Joe Mandese - Monday, May 7, 2012
Citing the "need for greater transparency and accountability with digital offerings" amo ...
- Rentrak Retains MPG's Collaborative Alliance, First Project: A VOD Network TV Directory
MediaDailyNews, Joe Mandese - Friday, May 4, 2012
MPG's Collaborative Alliance has entered into a formal agreement with Nielsen ...
- Old Pregnant Model Delivers For New York Mag, Wins 'Best Cover'
MediaDailyNews, Joe Mandese - Thursday, May 3, 2012
The cover of the Oct. 3, 2011, issue of New York depicti ...
- McCann's Momentum Taps Starcom's Nolan To Lead Communications
Raw, Joe Mandese - Friday, May 4, 2012
Long-time Starcom communications executive Graham Eason Nolan has joined McCann Worldgroup's Moment ...
- 4As To MPA: Beef Up Digital Mag Metrics, Procedures
Raw, Joe Mandese - Friday, May 4, 2012
Citing the "need for greater transparency and accountability with digital offerings" amo ...
- Cinco de Carmichael (How They Celebrate In Minneapolis)
Raw, Joe Mandese - Friday, May 4, 2012
Just received the best Cinco de Mayo eCard from the creative self-promote ...
- TV Universe Continues To Contract, Nielsen Attributes Declines To Census, Technology Too
MediaDailyNews, Joe Mandese - Thursday, May 3, 2012
Nielsen this morning released preliminary estimates for television's so-called "universe" -- t ...
- Social Overtakes Search, Closes In On Display As Agencies' Top Digital Focus
Online Media Daily, Joe Mandese - Thursday, May 3, 2012
Social media has surpassed search, and is poised to overtake online displ ...
- Old Pregnant Model Delivers For New York Mag, Wins 'Best Cover'
Raw, Joe Mandese - Thursday, May 3, 2012
The cover of the Oct. 3, 2011, issue of New York Magazi ...
- Campus, PlayNetwork, Roberts Join DPAA
Raw, Joe Mandese - Thursday, May 3, 2012
The Digital Place-based Advertising Association (DPAA) announced today that Campus Networks, PlayNetwo ...
- Maybe Millennials Should Be Called Generation V (For Video)
Raw, Joe Mandese - Thursday, May 3, 2012
American teens are well-known for their consumption of online video content, b ...
- UniWorld Founder Byron Lewis Retires, Nelson Named CEO
MediaDailyNews, Joe Mandese - Tuesday, May 1, 2012
UniWorld Group, the multicultural agency founded in 1969 by Byron Lewis, announc ...
- Harris Puts Media Processing Unit On The Block, Move Comes Amid Industry Consolidation
MediaDailyNews, Joe Mandese - Wednesday, May 2, 2012
At a time when the market of suppliers serving Madison Avenue's so-call ...
- Telmar Does DO, Enables Agency RFPs, Media Buys
MediaDailyNews, Joe Mandese - Monday, April 30, 2012
Media planning software and systems provider Telmar this morning announced a de ...
- WPP's Possible Bets On 'Massive' New Touchscreen Gaming Platform
Online Media Daily, Joe Mandese - Wednesday, May 2, 2012
WPP's Possible Worldwide unit this morning announced the launch of a "massiv ...
- BAT Closes $7 Mil Round, Will Fund Celeb Endorsement Platform
Online Media Daily, Joe Mandese - Wednesday, May 2, 2012
Social media-based celebrity endorsement platform developer Brand Affinity Technologies (BAT) this morni ...
- Self's Danziger Elected ASME Chief
Raw, Joe Mandese - Wednesday, May 2, 2012
Lucy Danziger, Editor-in-Chief of Self magazine, has been elected president of t ...
- Guyardo Adds Addressable, Digital Ad Sales At DirecTV
MediaDailyNews, Joe Mandese - Monday, April 30, 2012
Paul Guyardo has been named executive vice president, chief revenue and marketi ...
- CoreMedia Tracks New Direct-Response Metric: The Philanthropic Conversions Of Agencies, Planners
MediaDailyNews, Joe Mandese - Tuesday, May 1, 2012
When Madison Avenue's top direct-response marketers and agencies want to track t ...
- Citing 'Fragile' Economy, IPG Forecasts 2.2% U.S. Ad Expansion
Raw, Joe Mandese - Tuesday, May 1, 2012
Citing the "fragility" of the U.S. economy, Interpublic's Magna Global unit th ...
- Digital Contributes To Huge Circ Gains At NY Times: +73% Weekdays +50% Sundays
Raw, Joe Mandese - Tuesday, May 1, 2012
The New York Times just announced strong circulation gains -- a 7 ...
- UniWorld Founder Byron Lewis Retires, Monique Nelseon Named CEO
Raw, Joe Mandese - Tuesday, May 1, 2012
UniWorld Group, the multicultural agency founded in 1969 by Byron Lewis, announc ...
- Undertone Goes On-The-Air, Uses TV To 'Pitch' Online Ad Buys
Online Media Daily, Joe Mandese - Monday, April 30, 2012
Last year, more than 4.8 trillion display ads were served online, accordi ...
- Simulmedia Raises $6 Million, New Round Will Help Rollout Of Targeted TV Ad Net
Raw, Joe Mandese - Monday, April 30, 2012
Simulmedia, the targeted TV ad company created by online behavioral targeting pione ...