- Real Time? Right Now, We're More Like 'Manual-Time Bidding'
Show Daily, Joe Mandese - Wednesday, May 16, 2012
That's what OMMA RTB afternoon warm-up act Ben Fox just suggested. ...
- Welcome To OMMA B, Yep, Just B (None Of That RT Business)
Show Daily, Joe Mandese - Wednesday, May 16, 2012
"I'd like to propose a new acronym here today," Brian O'Kelley, C ...
- Is The Spread Dead?
Show Daily, Joe Mandese - Wednesday, May 16, 2012
Premium publisher panel moderator Mike Leo just asked his panelists a goo ...
- Maybe RTB Stands For We're Talking Blue?
Show Daily, Joe Mandese - Wednesday, May 16, 2012
That's because the "Premium" publishers panel is working blue, dropping F-bombs, a ...
- Martini's Brand: It's The Data, Stupid, Why Not Show The Right Kind?
Show Daily, Joe Mandese - Wednesday, May 16, 2012
Skip Brand, founder and CEO of Martini Media, is making a gre ...
- Does RTB Stand For 'Race To Bottom?'
Show Daily, Joe Mandese - Wednesday, May 16, 2012
That's what Jay Seideman, U.S. director of targeting & exchange team ...
- Initiative's Pahade: "I don't even know what digital means anymore."
Show Daily, Joe Mandese - Wednesday, May 16, 2012
Okay, so that was a paraphrase. Pahade actually said, "We talk abo ...
- Holy Crap, You Mean I'm Two-Faced Too?
Show Daily, Joe Mandese - Wednesday, May 16, 2012
Yep, Nick Pahade nailed me after I introduced him for his openi ...
- The Technological Handshake
Show Daily, Joe Mandese - Wednesday, May 16, 2012
That's the way Forrester's Joanna O'Connell kicked OMMA RTB off with, usi ...
- Getting School -- High Schooled -- By Forrester's Joanna O'Connell
Show Daily, Joe Mandese - Wednesday, May 16, 2012
Interestingly, OMMA RTB got off to a start today with our open ...
- CoreMedia Integrates With WO Central, Will Facilitate Long-Form Direct-Response TV Buy Info
MediaDailyNews, Joe Mandese - Monday, May 14, 2012
CoreMedia Systems today announced an agreement to integrate its direct-response campaign manageme ...
- Happy Birthday MEC
Raw, Joe Mandese - Tuesday, May 15, 2012
That's right, GroupM media services network MEC turns 10-years-old today, and it ...
- Bruce Goerlich Lobs One At The Blogosphere
Raw, Joe Mandese - Tuesday, May 15, 2012
Long-time Madison Avenue research guru -- now head of research at Rentr ...
- John Montgomery's 1/2500 Rule
Show Daily, Joe Mandese - Tuesday, May 15, 2012
Montgomery said that people - in the industry, in advocacy groups, a ...
- Creepiness Defined In 160 Characters Or Less
Show Daily, Joe Mandese - Tuesday, May 15, 2012
David Rollo, chief strategy officer of Blinq, said he could define ...
- Creepiness Defined (Hint, It May Be More Emotional, Than Actual)
Show Daily, Joe Mandese - Tuesday, May 15, 2012
It's not necessarily actual harm, but it's an uncomfortable feeling that m ...
- The 30 Second Opinion Rule
Show Daily, Joe Mandese - Tuesday, May 15, 2012
Matt Goddard, CEO of R21, just gave a nifty guideline for vetti ...
- Um, Did You Try The Punch?
Show Daily, Joe Mandese - Tuesday, May 15, 2012
Interesting insight during the opening panel at OMMA Social this morning. ...
- Is Social Media Is 'Chanel B' (For Behavior)
Show Daily, Joe Mandese - Tuesday, May 15, 2012
Matt Goddard, CEO of R2i, says social media isn't media at al ...
- Intel's Social Media Strategy: Intelligence Inside
Show Daily, Joe Mandese - Tuesday, May 15, 2012
Sandra Lopez, Global Marketing Strategy Director for New Business, Intel, just ga ...
- Elongation, It's The New 'Reach'
Show Daily, Joe Mandese - Tuesday, May 15, 2012
That's what Jeff Mirman, vice president-marketing of Turner Sports just said duri ...
- Dentsu: Despite Recovery, Japanese Ad Economy Contracts For Fourth Consecutive Year
MediaDailyNews, Joe Mandese - Monday, May 14, 2012
Despite the lingering effects of the Japanese earthquake and tsunami, the Tokyo-bas ...
- "This is not one of those presentations that tell you to turn off your phone."
Raw, Joe Mandese - Monday, May 14, 2012
That's the way OMMA Mobile's session during Internet Week - appropriately ...
- 'Cross-Channel Cookies,' Is That The Way Consumer Privacy Fears Crumble?
Show Daily, Joe Mandese - Monday, May 14, 2012
"It's About Our Customers, Not The Medium" panel moderator Thom Kennon pos ...
- How Do You Access The Mobile Platobook? On The Web, Of Course
Show Daily, Joe Mandese - Monday, May 14, 2012
By the way, if you'd like to see The Mobile Playbook discuss ...
- From Moving In To Sleeping Around
Show Daily, Joe Mandese - Monday, May 14, 2012
Google's Tim Reis stepped up the mobile intimacy analogy progressing from "movi ...
- Are You Asking Someone To Move In While You're Negotiating Your First Date?
Show Daily, Joe Mandese - Monday, May 14, 2012
That's what Google's Tim Reis told OMMA Mobile attendees that some mobi ...
- Nielsen Unveiling Suite Of Next-Generation TV Meters: Designed To Enhance Compliance, Cross-Platform Measurement Too
MediaDailyNews, Joe Mandese - Friday, May 11, 2012
In what is likely the most significant change in the methods Niels ...
- Steak Taps Reprise's Nightengale To Head NYC Client Service
Online Media Daily, Joe Mandese - Thursday, May 10, 2012
Steak, the London-based digital agency that's part of the Dentsu Network, h ...
- Having Mastered Ticketing, New Rubicon Team Will Tackle Real-Time Ad Trades
Online Media Daily, Joe Mandese - Thursday, May 10, 2012
To some, the online display advertising marketplace looks increasingly like Wall Street ...