• by Joe Mandese  @mp_joemandese, May 15, 2012

David Rollo, chief strategy officer of Blinq, said he could define it in 160 characters or less, and actually used only 26: “Don’t be a shitty marketer.”

OMMA Social panel moderator Raghu Kakarala, senior vice president-technology at Enguage, quipped that Rollo might actually have been too verbose in his set-up, ignoring the social media character limit norm of 140: “Bad marketer, he went 20 characters too long.”