• by Joe Mandese  @mp_joemandese, May 14, 2012

That’s what Google’s Tim Reis told OMMA Mobile attendees that some mobile marketers seem to be doing by developing an apps-based vs. an optimized mobile Web strategy for reaching on-the-go-consumers.

“No matter who you are, the vast majority of your traffic is going to be to your mobile website,” Reis said, showing Google’s Web-centric bias.

But despite that fact, he said that currently “62% of our biggest advertisers do not have a mobile optimized website.” And that’s despite the fact that 57% of consumers will not utilize a non-mobile optimized site.

“You need a viable mobile website for these consumers,” he said, adding that developing an app-only strategy just isn’t practical, because many consumers will not download and utilize a map from markers sight unseen. That’s when he likened it to asking a consumer to move in while negotiating their first date.

“As much as we’d like you to have an app, do not neglect your mobile website,” he reiterated, adding that over time, apps and mobile Web sites will “converge,” but for the moment, you pretty much have to either do both, or focus on the mobile Web.