- VivaKi, BlueKai Unveil 'Audience Insights' Data Platform
Online Media Daily, Joe Mandese - Wednesday, May 23, 2012
Publicis' VivaKi Nerve Center this morning announced an agreement with BlueKai ...
- Rentrak, Mastercard To Merge TV Audience, Consumer Transactional Data
Raw, Joe Mandese - Wednesday, May 23, 2012
Nielsen rival Rentrak this morning announced a deal with credit card gia ...
- Spotlight Goes 360, Cuts Deal With SMGx For Clients To Use Digital Targeting, Accountability
MediaDailyNews, Joe Mandese - Tuesday, May 22, 2012
Industry-wide initiatives like Canoe Ventures may have floundered, but at least o ...
- MacDonald, Kutscher Named Co-CCOs JWT NY
MediaDailyNews, Joe Mandese - Wednesday, May 23, 2012
Matt MacDonald, executive creative director at JWT New York, and Ryan Kutsche ...
- Perth Named New NATPE Chief
Raw, Joe Mandese - Tuesday, May 22, 2012
Rod Perth has been named the new president-CEO of NATPE||Content First, followi ...
- Analyst Raises Yahoo Shares On Alibaba Deal, Warns Display Ad Market Remains 'Secularly Challenged'
Online Media Daily, Joe Mandese - Monday, May 21, 2012
Pivotal Research Group raised its target price of Yahoo‘s stock to $ ...
- CementBloc Sole-cial Experiment Proves Amazing Feat, Er Feet
Raw, Joe Mandese - Monday, May 21, 2012
I saw some amazing feats last week during Internet Week in N ...
- Sullivan Named CTO of Adconion Media
Raw, Joe Mandese - Monday, May 21, 2012
Scott Sullivan has been named global chief technology officer of Adconion Med ...
- Experian Acquires Conversen
Raw, Joe Mandese - Monday, May 21, 2012
Experian Marketing Services has acquired Conversen. ...
- VOD Advertising Hits A Bullseye, Time Warner To Deploy BlackArrow System-Wide
MediaDailyNews, Joe Mandese - Friday, May 18, 2012
In a development that could help advertisers and agencies tap into t ...
- Jon Swallen Named Chief Research Officer Of Kantar MI
MediaDailyNews, Joe Mandese - Thursday, May 17, 2012
Long-time Madison Avenue media research guru Jon Swallen has been named chi ...
- TBWAChiatDay Taps Deutsch's Clement As Director Of Digital Strategy
Online Media Daily, Joe Mandese - Wednesday, May 16, 2012
TBWAChiatDay Los Angeles has named Jason Clement director of digital strategy, ...
- VivaKi Takes Manhattan (Thankfully, Not This Week)
Raw, Joe Mandese - Thursday, May 17, 2012
During a week in which it seems everyone is taking Manhattan ...
- DPAA Issues RFP For Digital Media Summit
Raw, Joe Mandese - Thursday, May 17, 2012
The Digital Place-based Advertising Association (DPAA) has issued an RFP for submissio ...
- At Last, A Central Platform For Searching Branded Videos
Show Daily, Joe Mandese - Thursday, May 17, 2012
Chris Schreiber, VP-Marketing at Sharethrough, just unveiled a new, much-needed searchable platfo ...
- The Posting and Praying Thing Is Not Working For People
Show Daily, Joe Mandese - Thursday, May 17, 2012
Social media may not be the viral activating platform that some marketer ...
- Most Branded Videos Are More Like A Mild Cold Than A Genuine Virus
Show Daily, Joe Mandese - Thursday, May 17, 2012
That's the way Alison Provost, CEO of Touchstorm said on the "Feedi ...
- AOL's Harnevo: TV Is Not Broken - Yet!
Show Daily, Joe Mandese - Thursday, May 17, 2012
Ah, those caveats. They'll get you every time, right? During the OM ...
- Forget The Upfront, Or Even The NewFront, Get Ready For the OneFront
Show Daily, Joe Mandese - Thursday, May 17, 2012
That's what Steve Kerho, senior vice president-analytics, media & marketing organization ...
- Video/Television/Whatever-It's-Becoming
Show Daily, Joe Mandese - Thursday, May 17, 2012
That's how Vetere Group Chief Tim Hanlon got things going on t ...
- Want Reach? How About Global, Is That Enough Reach For You?
Show Daily, Joe Mandese - Thursday, May 17, 2012
That's more or less what Allen DeBevoise, the CEO of Machinima ...
- Cathy Taylor Vs. Cablevision: The Digital Boxing Match
Show Daily, Joe Mandese - Thursday, May 17, 2012
OMMA Video programming chair Cathy Taylor kicked today's show off with ...
- Starcom MediaVest's Desmond Joins Adobe Board
MediaDailyNews, Joe Mandese - Tuesday, May 15, 2012
Laura Desmond, global CEO of Starcom MediaVest Group, has been named ...
- Hill Holliday's Umbrianna: We have a great relationshp with Cadreon
Show Daily, Joe Mandese - Wednesday, May 16, 2012
Jenna Umbrianna, Platform Media at Interpublic's Hill Holliday unit took exception ...
- "Mobile is not the tiny Web."
Show Daily, Joe Mandese - Wednesday, May 16, 2012
That's the piece of advice Jason Cianchette, General Manger, Liquid Wireless, Publishe ...
- What's Quality Inventory In Mobile Media? (Warning: The Answer May Make You Angry)
Show Daily, Joe Mandese - Wednesday, May 16, 2012
It's all in the eye of the beholder, Roy Chung, associate direct ...
- The RTB Market For Mobile, Ironically, Is Kind Of Stuck In Neutral -- For Now
Show Daily, Joe Mandese - Wednesday, May 16, 2012
Mobile represents unique challenges in terms of the burgeoning RTB marketplaces, panelis ...
- The Present Day Jeff Greenfield, Not-So-Polite
Show Daily, Joe Mandese - Wednesday, May 16, 2012
He just dropped the "bullsh**t" bomb, not once, but twice, on h ...
- In The Future, RTB Gurus Will Be More Polite
Show Daily, Joe Mandese - Wednesday, May 16, 2012
That was my first impression from listening to Jeff Greenfield, COO ...
- The Joke Of The Week (Warning: You May Not Laugh At The Punch Line)
Show Daily, Joe Mandese - Wednesday, May 16, 2012
It's an ironic, but symbolic coincidence that Internet Week and Upfront We ...