Commentary

The Posting and Praying Thing Is Not Working For People

Social media may not be the viral activating platform that some marketers, agencies and certain social networks suggest it may be.

Posting a branded video in and of itself, without any other strategy to get people to discover, get excited and pass it along, may not generate much if any interest on a brand marketer’s social media page.

Speaking on OMMA Video’s “Feeding the Beast” panel, Touchstorm CEO Alison Provost characterized it this way: “The posting and praying thing is not working for a lot of people.”

Panel moderator Shira Lazar, host/exec producer of “What’s Trending,” put it another way: “It’s like watching paint dry.”

 

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