The Digital Place-based Advertising Association (DPAA) has issued an RFP for submissions of case studies, position papers, panel ideas and keynote speaker proposals for its 5th annual Digital Media
Summit, slated for Oct. 16 in New York.
The overall theme is “Context Matters,” with a focus on the unique role digital place-based media plays "engaging consumers at the right
time, in the right place and when they are in the right mindset to receive advertising messages"
More than 500 industry executives are expected to attend.
"This call for submissions is
being made to ensure that we leave no stone unturned in developing a complete and dynamic agenda that generates enthusiastic discussions and detailed examinations of best practices," stated DPAA
President-CEO Sue Danaher.
Submissions can be made to Ajay Durani at ajay.durani@dp-aa.org through July 15, 2012.