• by Joe Mandese  @mp_joemandese, May 17, 2012

The Digital Place-based Advertising Association (DPAA) has issued an RFP for submissions of case studies, position papers, panel ideas and keynote speaker proposals for its 5th annual Digital Media Summit, slated for Oct. 16 in New York.

The overall theme is “Context Matters,” with a focus on the unique role digital place-based media plays "engaging consumers at the right time, in the right place and when they are in the right mindset to receive advertising messages"

More than 500 industry executives are expected to attend.

"This call for submissions is being made to ensure that we leave no stone unturned in developing a complete and dynamic agenda that generates enthusiastic discussions and detailed examinations of best practices," stated DPAA President-CEO Sue Danaher.

Submissions can be made to Ajay Durani at ajay.durani@dp-aa.org through July 15, 2012.