- Media Tech Platform Komli Raises Another $39 MIllion
Raw, Joe Mandese - Tuesday, June 12, 2012
Asia Pacific "media technology platform" Komli Media this morning announced a $ ...
- VivaKi Rolls Out Method For Serving Online Ads Based On TV Viewing
MediaDailyNews, Joe Mandese - Friday, June 8, 2012
Publicis' VivaKi has begun rolling out a new tool for targeting onli ...
- Starcom MediaVest Licenses USA TouchPoints
MediaDailyNews, Joe Mandese - Friday, June 8, 2012
The Media Behavior Institute this morning announced that Publicis' Starcom MediaVest Gro ...
- Link Leaving MPA, Search Begins
MediaDailyNews, Joe Mandese - Friday, June 8, 2012
The Magazine Publishers of America (MPA) just announced that Nina Link wi ...
- Neuro Researcher Gets Patent For Imaging 'Appeal', 'Engagement' In Brain
MediaDailyNews, Joe Mandese - Friday, June 8, 2012
Neuromarketing researcher AdSam just announced it was issued a parent from t ...
- Carmichael Lynch Breaks New Brand ID - Its Own
MediaDailyNews, Joe Mandese - Friday, June 8, 2012
Minneapolis-based Carmichael Lynch has launched some great brand identities in its tim ...
- WPP's Compete Taps MediaVest's Kimelfeld As CRO
MediaDailyNews, Joe Mandese - Friday, June 8, 2012
Digital research guru Yaakov Kimelfeld is leaving Publicis for WPP. But Kimelfel ...
- Say Says 'Clean' Web Pages Better Than Ones Cluttered With Ads, Proves It With IPG Lab Test
Online Media Daily, Joe Mandese - Thursday, June 7, 2012
In a not so surprising finding, SAY Media this morning released resul ...
- Quote Of The Day: 'People Pay Not To See What Madison Avenue Makes'
Raw, Joe Mandese - Thursday, June 7, 2012
"People pay to see what Hollywood makes and they pay to n ...
- Aegis Media Americas' Morris Picks Up EMEA Duties Too
MediaDailyNews, Joe Mandese - Thursday, June 7, 2012
In a surprise move, Aegis Group has announced that Simon Francis ...
- MSNBC Digital Net Reorganizes, Splits Top Ad Roles
MediaDailyNews, Joe Mandese - Monday, June 4, 2012
If NBC Universal is poised to acquire Microsoft's stake in MSNBC.com, ...
- Huge Acquires KingCoyle
MediaDailyNews, Joe Mandese - Monday, June 4, 2012
Brooklyn-based Huge has acquired Portland, Ore.-based King/Coyle, which will be combined ...
- Poll: 80% Of Facebook Users Unconverted By Ads
Online Media Daily, Joe Mandese - Tuesday, June 5, 2012
Four out of five Facebook users have never bought a product ...
- MTV Digital Series Is A Teen Wolf In Transmedia Clothing
Online Media Daily, Joe Mandese - Tuesday, June 5, 2012
In an important test of a new interactive storytelling experience, MTV th ...
- Detroit's Hill Wins 'I am MRM' Contest, Heads To Cannes (By way of Champs Elyses)
Raw, Joe Mandese - Tuesday, June 5, 2012
Colleen Hill, an art director at MRM Detroit, won the digital shop ...
- Posterscope Taps Kinetic's Hatch As EVP/Client Management, Strategy
Raw, Joe Mandese - Tuesday, June 5, 2012
Sharon Hatch has joined Aegis Media's Posterscope as executive vice president a ...
- MSNBC Digital Net Reorganizes, Splits Top Ad Roles Between NYC And Redmond
Raw, Joe Mandese - Monday, June 4, 2012
If NBC Universal is poised to acquire Microsoft's stake in MSNBC.com, ...
- HUGE Gets Even Huger, Acquires King/Coyle
Raw, Joe Mandese - Monday, June 4, 2012
With a name that big, you might expect Interpublic-owned, Dumbo-based HUGE ...
- MediaMath, DMA Push To Institutionalize Digital Marketing, Create Institute To Do It
Online Media Daily, Joe Mandese - Friday, June 1, 2012
To all but the most plugged-in industry insiders, the rapid proliferation ...
- And The Award For Best Social Media Extensions Goes To MTV
Online Media Daily, Joe Mandese - Tuesday, May 29, 2012
The word "TV" still dominates its name and identity, but beginning toda ...
- AOL: Shares Hit High, Starboard Goal Is Blatant Play To Liquidate
Online Media Daily, Joe Mandese - Friday, May 25, 2012
In a statement intended to squelch the dissent fueled by dissident sharehold ...
- Report: NBC Wants M Out Of MSNBC.com Venture
Online Media Daily, Joe Mandese - Friday, May 25, 2012
NBCUniversal is in talks with joint venture partner Microsoft about acquiring i ...
- PUR Taps MediaVest
MediaDailyNews, Joe Mandese - Wednesday, May 23, 2012
MediaVest has landed the media (both online and offline) planning and buyi ...
- Aegis Employees Buy 4 Million Shares Of Company Stock
MediaDailyNews, Joe Mandese - Wednesday, May 23, 2012
It's not exactly an employee takeover, but Aegis Group just disclosed th ...
- Susan Malfa's Got Style, Adds Media Brand To Her NBCU Ad Sales Portfolio
MediaDailyNews, Joe Mandese - Wednesday, May 23, 2012
NBCUniversal has promoted Susan Malfa to senior vice President-ad sales for Bra ...
- OpenX's Cadogan Joins, Federated's Battelle Nominated To Acxiom Board
Online Media Daily, Joe Mandese - Thursday, May 24, 2012
Consumer marketing database giant Acxiom Wednesday named one Internet savvy exec ...
- WPP, Microsoft Unveil Exclusive Pact: Deal Gives Microsoft Ad Exchange 'Programmatic' Access To 24/7's Real Media Group Inventory
Online Media Daily, Joe Mandese - Wednesday, May 23, 2012
In a move that will make Microsoft's Advertising Exchange the only non-W ...
- Spark Taps TRU's Hess As Human Intel Chief
Raw, Joe Mandese - Thursday, May 24, 2012
Scott Hess has joined Publicis' Spark Communications unit as senior vice president-hum ...
- MEC Taps Dentsu's Bamberger As Digital Chief
MediaDailyNews, Joe Mandese - Tuesday, May 22, 2012
Jack Bamberger has been named president-digital for MEC North America. Bamberger, w ...
- Rentrak, MasterCard To Merge TV Audience, Consumer Transactional Data
MediaDailyNews, Joe Mandese - Thursday, May 24, 2012
Nielsen rival Rentrak this morning announced a deal with credit card gia ...