“People pay to see what Hollywood makes and they pay to not see what Madison Avenue makes; we clearly have a lot to learn from the entertainment industry,” says Pelle Sjoenell,
executive creative director of Google creative shop BBH New York in a release explaining why it has set up shop in Los Angeles.
“We came to Los Angeles because we know we can’t
continue to create ‘first-of-its-kind’ content without an amazing network of creative collaborators. Establishing our presence on the West Coast puts us at the heart of the entertainment
industry, where we can be inspired to continue to do great work."
The new BBH LA office, located at 8360 Melrose Ave. in West Hollywood,formalizes a "bi-coastal" structure that began in late
2010, with two staffers setting up an "outpost." It now has 13 full-time employees, and a roster including three of the five leading entertainment studios, Los Angeles County Museum of Art and Justin
Bieber's "Girlfriend" (a Give Back Brands Fragrance - http://www.justinbiebersgirlfriend.com/), as well as creative for Google and BBH Zag.
BBH's
Sjoenell