Starcom MediaVest Licenses USA TouchPoints

  • June 8, 2012

The Media Behavior Institute this morning announced that Publicis’ Starcom MediaVest Group has signed up as a subscriber to its USA TouchPoints consumer media research analytics service. USA TouchPoints, which is a syndicated research product based on a highly regarded method developed in Europe, enables subscribers to plan and target consumers across all the media platforms they are exposed to throughout their day, including the ones they are exposed to simultaneously and/or sequentially. SMG has a history of being a first-mover on Madison Avenue in terms of embracing new and innovative research tools and techniques. The deal gives SMG access to use the data for everything from new business pitches, campaign planning and budget allocation to media buying and special projects for individual clients.

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1 comment about "Starcom MediaVest Licenses USA TouchPoints".
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  1. Sheldon Silverman from SmartBomb Media Group / iCASHtv, June 8, 2012 at 10:17 a.m.

    This is a major step in closing the loop with the multimodal consumer. As the 2nd, 3rd and 4th screen connectivity drives multichannel behavior, having sound statistical data on consumer exposure and behavior is more important then ever. USA TouchPoints will be able to paint an holistic picture of a consumers "multimodal day" and allow marketers to better align campaigns that touch that consumer through the various channels.

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