Commentary

Most Branded Videos Are More Like A Mild Cold Than A Genuine Virus

That’s the way Alison Provost, CEO of Touchstorm said on the “Feeding the Beast” panel at OMMA Video. Provost was responding to a discussion about what constitutes a “viral” branded content video.

“Only one in 500 videos made by a brand gets more than 500,000 views,” Provost said, putting a hard number around the concept of viral.

In other words, you have a better chance of catching herpes than you do of catching a viral video (depending on your lifestyle, of course).

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