• by Joe Mandese  @mp_joemandese, May 15, 2012

Montgomery said that people – in the industry, in advocacy groups, and regulators – tend to look at the volume of people who click to opt-out of data privacy options, but he said most people don’t look at what he said was an even more meaningful statistic: the number of people who click to read their data usage agreement, and then click to opt-out.

Amazingly, Montgomery said that is only “one in 2,500 people” who decide to opt-out after reading the agreement.

“I think that’s a very telling statistic,” Montgomery said, adding, “It means to me that we should be educating people about how we are using their data.”