- Clyp Job: Invidi Teams With Ad Tech Start-Up To Build TV's Programmatic 'Front-End'
Real-Time Daily, Joe Mandese - Thursday, September 5, 2013
In a move to create the infrastructure necessary to bring programmatic ...
- Madison Avenue's Most Influential People (Hint: They're Not Who You Think They Are)
MAD, Joe Mandese - Wednesday, September 4, 2013
Based on their ability to get others to help spread their opinio ...
- Yahoo Taps Former AOL Nets Chief Brody To Run Americas
Online Media Daily, Joe Mandese - Tuesday, September 3, 2013
Yahoo has named former AOL Networks chief Ned Brody senior vice preside ...
- KBS+ Simplifies Language Of Internet Marketing: Drops 'R' And 'E,' Focuses On Intent
MAD, Joe Mandese - Tuesday, September 3, 2013
Madison Avenue uses lots of words to describe Internet marketing -- "display ...
- Wieser Upgrades Near-Term Ad Outlook, Downgrades National TV's
MediaDailyNews, Joe Mandese - Tuesday, September 3, 2013
Influential Wall Street analyst and former Madison Avenue bean-counter Brian Wieser releas ...
- Yahoo Taps Former AOL Nets Chief Brody To Run Americas
Raw, Joe Mandese - Tuesday, September 3, 2013
Yahoo has named former AOL Networks chief Ned Brody senior vice preside ...
- What Does Greenwich Mean Really Mean?
RTBlog, Joe Mandese - Tuesday, September 3, 2013
One of the most interesting things about the real-time media marketplace ...
- Fast Forward
Media Magazine, Joe Mandese - Wednesday, October 2, 2013
Over the 10 years I've been involved in producing this magazine, I' ...
- If You Don't Read This Story, A Machine Will Take My Job
Media Magazine, Joe Mandese - Wednesday, October 2, 2013
Those words were how one version of this story began when ...
- Why You Should Be An Optimist
Media Magazine, Joe Mandese - Monday, September 16, 2013
As one of the few people on Madison Avenue who seem ...
- The Big Picture
Media Magazine, Joe Mandese - Wednesday, October 2, 2013
We may not think of them that way, but before the Intern ...
- Pitch Pitch: MediaCom Hypes Skype
MAD, Joe Mandese - Friday, August 30, 2013
WPP's MediaCom Sport unit has signed English cricket legend Nasser Hussain ...
- Marketo Goes On The Market, Files IPO
Real-Time Daily, Joe Mandese - Friday, August 30, 2013
Ad tech's IPO bubble continues with online marketing automation software developer Marke ...
- Publicis Flies To Rio, Sao Paulo Too: Acquires Majority Of Brazil's Espalhe
MAD, Joe Mandese - Thursday, August 29, 2013
Publicis Groupe this morning said it acquired a majority stake in Brazil ...
- WPP: Post-PubliCom Won't Be Post-Apocalyptic, Boosts New Media And Markets Goal 5%
MAD, Joe Mandese - Thursday, August 29, 2013
In a nod to the impact of a "post-Publicis Omnicom Group world ...
- Hey Buddy, Can You Spare Some Time: Agency Spin-Off Makes Some For Creatives
MAD, Joe Mandese - Wednesday, August 28, 2013
At a time when much of Madison Avenue is trying to figu ...
- OpenX Opens New Front In War On Bots: Puts Humans On The Line
Online Media Daily, Joe Mandese - Wednesday, August 28, 2013
In an effort to win the war on bots, online ad exchan ...
- Real-Time In The Great White North, Eh
RTBlog, Joe Mandese - Wednesday, August 28, 2013
Last week, Canada granted a patent to Invidi Technologies, giving our northe ...
- Exchanges Now A 5% Solution On Madison Avenue, Supplanting Ad Nets
Real-Time Daily, Joe Mandese - Tuesday, August 27, 2013
While exchange-based media buys are still only a fraction of the tot ...
- Content May Be King, But Audio Is Qween In Former Mediacom Chief's New Venture
MAD, Joe Mandese - Thursday, August 22, 2013
Doug Checkeris has always had his quirks. Now he has his Qwyr ...
- Yesterday's Nasdaq Glitch Provides Today's Quote Of The Day
Real-Time Daily, Tyler Loechner, Joe Mandese - Friday, August 23, 2013
Warwick Business School Assistant Professor of Finance, Arie Gozluklu, on yesterday's Nasd ...
- An Audience Exchange For Publishers: A Conversation With LinkSmart's Pete Sheinbaum
Real-Time Daily, Joe Mandese - Thursday, August 22, 2013
In one of the more surprising exchange-based developments, traffic lead generator LinkSma ...
- The NewsCoRubicon Project
RTBlog, Joe Mandese - Thursday, August 22, 2013
Speaking of time machines, let me travel back to a few wee ...
- News Corp. Unveils Global Programmatic Exchange: Says 'Third Parties No Longer Invited To The Party'
Online Media Daily, Joe Mandese - Wednesday, August 21, 2013
News Corp. this morning unveiled plans to launch a "global programmatic advertisi ...
- Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2013
On the heels of last week's deal naming Adap.tv its primary automati ...
- Rentrak Acquires iTVX, Deal Integrates Brand Content Measurement With TV Audience Exposure
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2013
At a time when content marketing is becoming a key part ...
- The Road From Liquidation To Liquidity
RTBlog, Joe Mandese - Tuesday, August 20, 2013
The programmatic media-buying marketplace has long been a chicken-and-egg business -- ...
- Arnold Taps Dirty Yoga's Mitchell To Run Big Apple
MAD, Joe Mandese - Monday, August 19, 2013
Havas' Boston-based Arnold Worldwide unit has named agency vet Corey Mitchell preside ...
- Role Of Procurement Soars As Process Replaces Relationships In Agency Comp
MAD, Joe Mandese - Monday, August 19, 2013
The role of procurement departments in determining agency compensation has grown dramatical ...
- Havas Taps Ogilvy's Teter As Global Creative Director For ignition
MAD, Joe Mandese - Monday, August 19, 2013
ignition, the experiential marketing shop that is part of Havas' Sports &am ...