- Publicis Pokes London Shop, Makes New Digital Friend
MAD, Joe Mandese - Thursday, September 19, 2013
Publicis Groupe has expanded its digital footprint, announcing a deal to acqui ...
- Aegis Integrates Spain's Ymedia, Exactly Why Isn't Clear
MAD, Joe Mandese - Thursday, September 19, 2013
Dentsu's Aegis Media unit this morning announced a deal to "integrate" independe ...
- Ad Exec Confidence In Digital Media Wanes For First Time -- Ever
MAD, Joe Mandese - Thursday, September 19, 2013
For the first time in the six years since an independent research ...
- Identity Theft: Google Hijacks Madison Avenue's AdID
MAD, Joe Mandese - Thursday, September 19, 2013
Lost in the headlines about news that Google is readying a n ...
- Real-Time With... Casale Media's Andrew Casale
RTBlog, Joe Mandese - Thursday, September 19, 2013
Toronto-based Casale Media has launched a new website featuring a real-time media-tradi ...
- AWE Shucks Pay Model, Attracts 140 Characters You Won't See On Twitter
MAD, Joe Mandese - Wednesday, September 18, 2013
A year after adding an exhibit hall-based showcase featuring disruptive media a ...
- A&E Nets Sign With Rentrak: Will Integrate MasterCard, Polk Data
MediaDailyNews, Joe Mandese - Wednesday, September 18, 2013
In another bid to beef up its market intelligence, A&E Networks h ...
- Ad, TV Industry Leaders To Advise BlackArrow On Advancing 'Advanced' TV Ads
MediaDailyNews, Joe Mandese - Wednesday, September 18, 2013
On the eve of Advertising Week, "advanced" TV advertising technology developer BlackArr ...
- AdFin Unveils 'Bloomberg Terminal' For Online Media Trading
Online Media Daily, Joe Mandese - Wednesday, September 18, 2013
Wall Street traders have their "Bloomberg terminals" and now Madison Avenue's ha ...
- Casale Launches Real-Time Media Index: Streams Live 'Winning' Bids For Specific Ad Categories
Real-Time Daily, Joe Mandese - Wednesday, September 18, 2013
Toronto-based media marketplace technology developer Casale Media has quietly introduced a real-ti ...
- Turner Broadcasting Subscribes To Agency 'Booking' Database
MediaDailyNews, Joe Mandese - Monday, September 16, 2013
In a move that will give it greater visibility into the shar ...
- Gannett Taps Madison Ave. Research Vet Vogel
MediaDailyNews, Joe Mandese - Monday, September 16, 2013
Long-time Madison Avenue researcher Judy Vogel has joined publishing giant Gannett ...
- From Desks To Desktops: WSJ Office Net Brings Audience Retargeting To Digital Out-Of-Home
MediaDailyNews, Joe Mandese - Tuesday, September 17, 2013
In another step toward emulating the way online media is bought a ...
- CoreMedia Taps GroupM's Walter As COO
MediaDailyNews, Joe Mandese - Tuesday, September 17, 2013
Charles Walter, Chief Information Officer at WPP's GroupM unit, has jumped ba ...
- Dentsu's 360i Lov's Brazil, Opens Office There
Online Media Daily, Joe Mandese - Monday, September 16, 2013
360i, the New York-based digital shop that is part of Japan's Dent ...
- New! Volkswagen's A-Ha Moment
Out to Launch, Joe Mandese - Tuesday, September 17, 2013
Remember the classic A-Ha music video for the band's song "Take ...
- PubMatic Brings Display Full Circle: Opens Marketplace For Publisher-Created Nets, Consortia
Real-Time Daily, Joe Mandese - Tuesday, September 17, 2013
In an ironic twist in the rapidly evolving programmatic audience-buying marketplace, publishe ...
- Forget Pubs, Isn't It Time For An AdConnect?
RTBlog, Joe Mandese - Tuesday, September 17, 2013
PubMatic's move to create a marketplace for publishers to partner and collabora ...
- Hey Nielsen, Why Are You Pushing Data To Consumers?
MediaDailyNews, Joe Mandese - Monday, September 16, 2013
Nielsen this morning unveiled its first-ever app created directly for consumers. T ...
- Publicis Shakes Up VivaKi, Unkel Named Global AOD Chief
Real-Time Daily, Joe Mandese - Monday, September 16, 2013
Publicis has reorganized the executive team of its VivaKi unit, naming Ku ...
- Ad Execs: We'll Be Buying 40% Programmatically In 6 Months
Real-Time Daily, Joe Mandese - Monday, September 16, 2013
Ad executives, on average, plan to spend 40% of their digital advertisi ...
- Rocket Fuel Poised To Take Off Like, Well, A Rocket
Real-Time Daily, Joe Mandese - Monday, September 16, 2013
Rocket Fuel has lived up to its name on Madison Avenue, expandi ...
- It's The DMP, Stupid
RTBlog, Joe Mandese - Friday, September 13, 2013
If you want to understand how programmatic audience-buying is transforming the w ...
- ZenithOptimedia Takes Control Of Romania, Expands Global Net
MAD, Joe Mandese - Thursday, September 12, 2013
On the heels of its deal to form the world's biggest ...
- Carat Shaves Global Ad Outlook For '13, '14: Cites Underwhelming Economic 'Upturn'
MAD, Joe Mandese - Thursday, September 12, 2013
Aegis' Carat unit updated its global ad outlook this morning, downgrading t ...
- GroupM Trading Desk Unveils Programmatic TV Audience Buying, Claims Xaxis TV First To 'Sync' Digital Campaigns With TV Ads
MediaDailyNews, Joe Mandese - Monday, September 9, 2013
GroupM's Xaxis unit, the largest of Madison Avenue's so-called trading desks, th ...
- Lowe Campbell Ewald Wins The Lions (No, Not Those Lions)
MAD, Joe Mandese - Thursday, September 5, 2013
The Detroit office of Interpublic's Lowe Campbell Ewald unit has won t ...
- Further Consolidation A 'Near Certainty,' Wall Street's Wieser Suggests Dentsu May Be Next
MAD, Joe Mandese - Friday, September 6, 2013
Wall Street analyst and former Madison Avenue forecaster Brian Wieser issued ...
- It's Official: Adap.tv Evolves Into AOL Video
Real-Time Daily, Joe Mandese - Friday, September 6, 2013
AOL this morning said it has completed its $405 million acquisition ...
- Dentsu's Giant Leap For Robotkind
MAD, Joe Mandese - Thursday, September 5, 2013
In a nod to first-man-on-the-moon Neil Armstrong, Tokyo-based agency holding company Dent ...