- Programmatic Buying Surges, Now Accounts For More Than Half The Online Marketplace
Online Media Daily, Joe Mandese - Monday, October 14, 2013
In what is likely the most detailed analysis of the impact ...
- Zero: The Number Of Times The IAB Revenue Report Cites Programmatic
RTBlog, Joe Mandese - Thursday, October 10, 2013
For all its recent strides -- on Madison Avenue, and especially ...
- Coping With Tablet Potatoes, Interpublic Finds 'Second Screens' Are Still Primarily A Couch Experience
MediaDailyNews, Joe Mandese - Wednesday, October 9, 2013
In what may be the most exhaustive analysis of the burgeoning "seco ...
- Shedding Light On Dark Fiber (And Why It's Important To You)
RTBlog, Joe Mandese - Monday, October 7, 2013
I've always known how important infrastructure was for the advertising business, b ...
- Great Scott! Aegis Acquires Media Vision, Forms Carat Scotland
MAD, Joe Mandese - Thursday, October 3, 2013
Aegis Media continues expanding its global footprint, this time, in its o ...
- Analyst Thumbs Down Facebook Shares, Says Investors Have Over-Corrected On Ad Growth Expectations
Online Media Daily, Joe Mandese - Thursday, October 3, 2013
While remaining "very positive" on its fundamentals, ad-savvy Wall Street analyst Bri ...
- A Funny Thing Happened On The Way To Ad Industry Transparency...
RTBlog, Joe Mandese - Thursday, October 3, 2013
...It has become even more opaque. That's the message the team ...
- Nielsen's Susan Whiting To Retire
MediaDailyNews, Joe Mandese - Tuesday, October 1, 2013
Long-time Nielsen executive Susan Whiting will retire as vice chair of t ...
- Publicis Ups Romanian Ante, Takes Control Of 5 Shops In 'Priority Market'
MAD, Joe Mandese - Tuesday, October 1, 2013
Publicis Groupe this morning announced a deal to boost its stake ...
- Bloomberg Campaigns To Make NYC Digital Media Capital Of The World
MAD, Joe Mandese - Tuesday, October 1, 2013
As his final term as the chief executive of the de fac ...
- MEC Names Stack To Oversee 'People & Culture'
MAD, Joe Mandese - Tuesday, October 1, 2013
WPP's GroupM's MEC unit has promoted Christine Stack to managing partner-people &am ...
- Upward Mobility: Hand-Held Web Accounts For Half Of U.S. Ad Expansion
MAD, Joe Mandese - Monday, September 30, 2013
Mobile advertising -- ads on wireless handheld devices including smartphones and table ...
- Havas Taps Robertson For Worldwide Leadership Team, Named Co-Global President
MAD, Joe Mandese - Monday, September 30, 2013
Kate Robertson, a long-time executive in Havas' British operations, has been elevat ...
- Kalehoff Cracks SocialCode, Will Oversee Marketing
Online Media Daily, Joe Mandese - Monday, September 30, 2013
Digital marketing veteran Max Kalehoff has joined SocialCode as senior vice preside ...
- Amid New Federal Ad Tax Threat, ANA Calls On Members To Call On Congress
MediaDailyNews, Joe Mandese - Friday, September 27, 2013
The Association of National Advertisers is calling on its members to ca ...
- Turn On: DSP Has Greatest Share Of Madison Ave., Next To 'Other,' That Is
Real-Time Daily, Joe Mandese - Friday, September 27, 2013
Turn is the biggest and fastest-growing of the major DSPs, or demand-si ...
- Nielsen Consents, Agrees To Divest PPM's Cross-Platform Measurement Tech
MediaDailyNews, Joe Mandese - Tuesday, September 24, 2013
As part of the decree settling the Federal Trade Commission's review ...
- ESPN Joins Magna Consortium
Real-Time Daily, Joe Mandese - Monday, September 23, 2013
Interpublic's Mediabrands unit has added another big premium publisher -- ESPN ...
- The Not So Engaging Thing
Show Daily, Joe Mandese - Tuesday, September 24, 2013
Coca-Cola CMO Joe Tripodi knows how to warm up an early morni ...
- Joe Tripodi's Online Media Marketing and Advertising Learnings
Show Daily, Joe Mandese - Tuesday, September 24, 2013
Invoking the components of OMMA's acronym, Coca-Cola marketing chief Joe Tripodi tick ...
- Joe Tripodi's Online Media Marketing and Advertising Learnings
Show Daily, Joe Mandese - Tuesday, September 24, 2013
Invoking the components of OMMA's acronym, Coca-Cola marketing chief Joe Tripodi tick ...
- CoreMedia Taps GroupM's Walter As COO
MAD, Joe Mandese - Friday, September 20, 2013
Veteran Madison Avenue media techie Charlie Walter has joined the CoreMedia Syste ...
- FTC Clears Nielsen-Arbitron Deal, comScore Retains PPM License
MediaDailyNews, Joe Mandese - Friday, September 20, 2013
As expected, the Federal Trade Commission has cleared Nielsen's $1.3 billion acquisiti ...
- Updated: FTC Consent Creates New 'Blueprint' For Nielsen, Technically Puts It in JV With comScore
MediaDailyNews, Joe Mandese - Monday, September 23, 2013
One of the ironic results of Nielsen's decree settling the FTC's revi ...
- When Real-Time Absolutely Positively Began Transforming Madison Avenue
Show Daily, Joe Mandese - Monday, September 23, 2013
Actually, it happened in the 1980s, Jon Bond recalled while introducing t ...
- My Dinner With Randy, Analyst: Omnicom CFO Sees No Regulatory Concerns
MAD, Joe Mandese - Friday, September 20, 2013
In a note sent to investors this morning, Deutsche Bank analyst Ma ...
- Nielsen, Arbitron Consent Said To Be Imminent: Would License PPM To comScore, Not Necessarily Others
MediaDailyNews, Joe Mandese - Friday, September 20, 2013
Media research sources have been buzzing this week on speculation that ...
- FTC Clears Nielsen Acquisition Of Arbitron, Deal Closes Sept. 30
MediaDailyNews - Breaking News, Joe Mandese - Friday, September 20, 2013
As expected, the Federal Trade Commission has cleared Nielsen's $1.3 billion acquisiti ...
- Exchanges Continue To Take Agency Share, Video Dominated By Long Tail
Real-Time Daily, Joe Mandese - Friday, September 20, 2013
Exchange-based media buys continued to be one of the fastest-growing segments ...
- Where There's FUEL, There's Fire
RTBlog, Joe Mandese - Friday, September 20, 2013
Normally, Tyler Loechner and I use this blog to express our o ...