• by Joe Mandese  @mp_joemandese, September 23, 2013

Actually, it happened in the 1980s, Jon Bond recalled while introducing the “real-time” Madison Avenue panel at OMMA Global this afternoon. Bond, who co-founded Kirschenbaum & Bond and is now an editor-at-large at MediaPost, says the 80s were an important transition period, because there were still a lot of Mad Men era people lingering around, and along came this service, which changed everything: Federal Express, and all of a sudden, “You had to get all your work done by 5:00,” Bond said, adding, “You couldn’t say it was in the mail. And it hasn’t gotten any slower.”