- Kia Takes To The Road With Borrego SUV
Marketing Daily, Karl Greenberg - Thursday, September 18, 2008
The "BorregoExperience" includes both an exhibition in Los Angeles, Dallas and Phoeni ...
- Snippets between Quittner and Anderson
Show Daily, Karl Greenberg - Thursday, September 18, 2008
Josh Quittner, editor at large, Time, Chris Anderson editor in chief ...
- More on Video when/where?
Show Daily, Karl Greenberg - Thursday, September 18, 2008
Steve Mitgang, CEO of Veoh says the structural problem with advertising arou ...
- Videos: risky business? Lost Opps?
Show Daily, Karl Greenberg - Thursday, September 18, 2008
ra Baehr from The panel on video advertising online focused on whe ...
- General Motors: Next Century Will Be Electrifying
Marketing Daily, Karl Greenberg - Wednesday, September 17, 2008
The company expects to soon start rerunning a centennial ad for Chevrol ...
- John Deere Mows Down Competition, Study Finds
Marketing Daily, Karl Greenberg - Wednesday, September 17, 2008
"In particular, John Deere mowers have a notably low rate of report ...
- BoA Should Tell Customers Why It Bought Merrill
Marketing Daily, Karl Greenberg - Tuesday, September 16, 2008
"They should without a doubt launch a news-generating campaign," says Jack Trou ...
- Pro Basketball Players To Ask 'Got Milk?'
Marketing Daily, Karl Greenberg - Tuesday, September 16, 2008
An ad is appearing this month that features two-time NBA All-Star Dwig ...
- New Walmart Ads Focus On Combined Savings
Marketing Daily, Karl Greenberg - Monday, September 15, 2008
Spokesperson Melissa O'Brien says this is the first such campaign for t ...
- NPD: Worldwide, Toy Sales Up, But Down In U.S.
Marketing Daily, Karl Greenberg - Monday, September 15, 2008
The firm predicts the U.S. toy market will recover, generating 8.8% sal ...
- P&G Eschews TV In Oral-B Pulsonic Intro
Marketing Daily, Karl Greenberg - Thursday, September 11, 2008
The campaign will include digital advertising, public relations, unique, targeted print a ...
- Chrysler's Press Sees Independence In Loan Guarantee
Marketing Daily, Karl Greenberg - Thursday, September 11, 2008
"We are worried about dependence on foreign oil. But if you fast-forwa ...
- Garden & Gun
Magazine Rack, Karl Greenberg - Thursday, September 11, 2008
I grew up in the south, so I know where guns resi ...
- Marriott Issues Rewards To Utility Customers
Marketing Daily, Karl Greenberg - Thursday, September 11, 2008
"Our members are telling us they want us to find partners th ...
- Smart Inks N.Y. Parking Deal For ForTwo Owners
Marketing Daily, Karl Greenberg - Wednesday, September 10, 2008
The company has negotiated a deal with the city's Meyers Parking ...
- Battling Public Opinion, GM Sorts Fact From Fiction
Marketing Daily, Karl Greenberg - Wednesday, September 10, 2008
A new web site, GMFactsandFiction.com, which General Motors bills as a publ ...
- McDonald's Steps Aside In Reaching Out To Teens
Marketing Daily, Karl Greenberg - Tuesday, September 9, 2008
Throughout an alternate reality effort called "The Lost Ring," the McDonald's bra ...
- PMA Summit: MySpace Is Out; Facebook Is In
Marketing Daily, Karl Greenberg - Tuesday, September 9, 2008
One senior Web analyst said social media sites are serving as replacemen ...
- Panel: MySpace Is Out, Facebook Is In
Online Media Daily, Karl Greenberg - Tuesday, September 9, 2008
A panel at Monday's PMA Digital Marketing Summit in New York tackl ...
- Honda To Unveil Second-Gen Insight Next Month
Marketing Daily, Karl Greenberg - Monday, September 8, 2008
"What has held Honda back is having a hybrid product that isn ...
- The Rich Are Different: They Buy More And Better Stuff
Marketing Daily, Karl Greenberg - Monday, September 8, 2008
According to the Mendelsohn survey, this is what, in descending order, t ...
- Mendelsohn: Rich Are Different
MediaDailyNews, Karl Greenberg - Monday, September 8, 2008
If there's a leitmotif in the latest Mendelsohn Affluent Survey, it ...
- Ford Expands Media Reach For Its Flex
Marketing Daily, Karl Greenberg - Friday, September 5, 2008
"We see it as a vehicle with a very electric personality, alwa ...
- Taco Bell Launches Late-Night, Music Promo
Marketing Daily, Karl Greenberg - Friday, September 5, 2008
It touts the chain's "Fourthmeal" late-night-snack program with a national music promotio ...
- Auto Sales Drag, But Incentives Promise Boost
Marketing Daily, Karl Greenberg - Thursday, September 4, 2008
Chrysler and General Motors are seeing a silver lining in incentive progra ...
- This Year, The NHL Addresses Season's Anticipation
Marketing Daily, Karl Greenberg - Thursday, September 4, 2008
"It's a celebration of the game," say Brian Jennings, executive vice preside ...
- Getting Rich The Slow Way
Marketing Daily, Karl Greenberg - Wednesday, September 3, 2008
I think there's a trend. I think there's a market for t ...
- Korean Marketers Clean Up In Laundry Room
Marketing Daily, Karl Greenberg - Wednesday, September 3, 2008
For the third year in a row, LG takes top marks ...
- Edmunds Sees August Sales Not As Bad As July
Marketing Daily, Karl Greenberg - Tuesday, September 2, 2008
Chrysler will hurt the most, with sales off 34%, followed by ...
- Vanilla Star Jeans Inks Deal With Olympic Gymnast
Marketing Daily, Karl Greenberg - Tuesday, September 2, 2008
Company president Mark Levy says that Liukin embodies the brand's "anti-jean" philosop ...