Josh Quittner, editor at large, Time, Chris Anderson editor in chief at Wired magazine both agreed that home pages are an aspect of wired and wireless that is shrinking as people go directly to
content. "We live in world of hyperlinks, a river of conversation, where individual stories rise on thier own merits," says Anderson.
Quittner noted that New York Times for iPhone
has one advertiser on the home page. "So how do you monitize free content on digital devices?" he asks.
Anderson, who noted that one advertiser is fine if the price is right, added
that, besides free, or ad-driven, there's "free-mium" where a small fraction of users buy "land", are really engaged in it.  "Circulation is now a loss leader. In
the old days it was subscription. Could10% of audience be subscription so that the subscription service becomes the premium, the add on?" asked Anderson.
Both agreed that Google
social networks haven't flowered yet, but social advertising has potential to be very useful or very invasive. Said Anderson, "We are two seconds after big bang on social networks."
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