- Zurich Group Defies Squeeze, Bows $300M Global Effort
Marketing Daily, Karl Greenberg - Tuesday, September 30, 2008
The company has launched its biggest global campaign, and while some ...
- Combe Takes 'Just For Men' Extension To ITV
Marketing Daily, Karl Greenberg - Tuesday, September 30, 2008
Joanna Hall, an experience design director with BrightLine, says the effort wi ...
- Lack Of Credit Hurting Dealers Who Can't Lend To Buyers
Marketing Daily, Karl Greenberg - Tuesday, September 30, 2008
Edmunds' Jesse Toprak says consumers are also holding off. "The indirect impa ...
- Honda Inks Exclusive Deal With 'High School Musical 3'
Marketing Daily, Karl Greenberg - Tuesday, September 30, 2008
"We started with Disney a few years ago when we became ...
- Filmmakers Help Ford Get Word Out On Mustang
Marketing Daily, Karl Greenberg - Monday, September 29, 2008
The first of the winning films, which are also on www.The2010Mustang.com, air ...
- Study Find Marketers Seek More Creative Risk
Marketing Daily, Karl Greenberg - Monday, September 29, 2008
Megan Slabinski, executive director of The Creative Group, said she was surprise ...
- Animated Spots Sell Honda Fit To Young Urbanites
Marketing Daily, Karl Greenberg - Friday, September 26, 2008
Three TV spots, keeping the "Fit is Go!" tag, will air duri ...
- At Advertising Week: Marketers Find Online Comedy Works
Marketing Daily, Karl Greenberg - Friday, September 26, 2008
Panelists said the risks are worth the reach. And they said th ...
- Humor Replaces Shock: Videos That Advertisers Love
Online Media Daily, Karl Greenberg - Friday, September 26, 2008
At Thursday's Advertising Week seminar on online humor sponsored by the Web ...
- Online Entertainment Poses Challenges, Opportunities
Marketing Daily, Karl Greenberg - Thursday, September 25, 2008
Kelly Andrews, SVP/research director at Starcom MediaVest, summed it up: "So advertise ...
- Market For Auto Service, Repair, Upgrades Is Steady
Marketing Daily, Karl Greenberg - Thursday, September 25, 2008
Mintel says the median age of cars grew from 8.1 years ...
- For Honda's Acura Campaign, Media Buy Is Power
Marketing Daily, Karl Greenberg - Wednesday, September 24, 2008
"This is a different approach with a very deliberate feel that focus ...
- Surprise! GM In Good Company In Auto Greenery
Marketing Daily, Karl Greenberg - Wednesday, September 24, 2008
J.D. Power's Chance Parker thinks GM got a boost because of i ...
- Global Brands Adapt To Meet Changing Economic Climate
Marketing Daily, Karl Greenberg - Tuesday, September 23, 2008
Louis Vuitton began selling products online for the first time last ye ...
- At Advertising Week, Learning To Listen
Marketing Daily, Karl Greenberg - Tuesday, September 23, 2008
Marketers' marketing and research has traditionally been limited to the "brand backyar ...
- Ford Faces Formidable Challenges With F-150
Marketing Daily, Karl Greenberg - Monday, September 22, 2008
Doug Scott, Ford truck marketing manager, says the central proposition with t ...
- Gillette's Secret To Successful Digital MashUp? Sex Sells
Marketing Daily, Karl Greenberg - Monday, September 22, 2008
The effort included a college tour to 10 campuses, giving out so ...
- Gillette's Secret To Successful Digital MashUp? Sex Sells
Online Media Daily, Karl Greenberg - Monday, September 22, 2008
At Friday's OMMA Global panel on Gillette's interactive video campaign around Spor ...
- Techno Brands Lodge Firmly In Global Top 10
Marketing Daily, Karl Greenberg - Friday, September 19, 2008
Jez Frampton, global chief executive of Interbrand, says that four of t ...
- Auto Industry Faces Slow Recovery, Economist Says
Marketing Daily, Karl Greenberg - Friday, September 19, 2008
Auto sales adhere more or less to GDP. Bottom line: this wi ...
- Nigel Morris looks into the Crystal Ball
Show Daily, Karl Greenberg - Friday, September 19, 2008
Nigel Morris, CEO, Isobar had bad news for the ad industry, whi ...
- Brain Spray of Awesome! (whuh?)
Show Daily, Karl Greenberg - Friday, September 19, 2008
What makes your head explode in brain spray of awesome? Matt Freema ...
- Gillette, Swimsuits, Girls and Young Men with Beards!
Show Daily, Karl Greenberg - Friday, September 19, 2008
I'd expected the Friday morning OMMA ad-track panel to be packed. Wi ...
- Nigel Morris on Communication
Show Daily, Karl Greenberg - Friday, September 19, 2008
Nigel Morris: The brand as a product is now going to ...
- Techie to Techie
Show Daily, Karl Greenberg - Friday, September 19, 2008
Todd Sussman, management Supervisor, MRM Worldwide says the new social media work ...
- Intel Top Down
Show Daily, Karl Greenberg - Friday, September 19, 2008
Todd Sussman, management Supervisor, MRM Worldwide on Intel digital/social media campaign aim ...
- Reversing the Communications Arrow
Show Daily, Karl Greenberg - Friday, September 19, 2008
Dr. Augustine Fou, SVP, Digital Strategist, MRM Worldwide Todd Sussman, management Superviso ...
- What I'm Learning about Social Media
Show Daily, Karl Greenberg - Friday, September 19, 2008
I have friends who spend, I don't know, twenty hours a d ...
- Some Nuts and Bolts on Gillette's Model Mashup on SI.com
Show Daily, Karl Greenberg - Friday, September 19, 2008
Jason Temming assocate director at Starcom said there was obvious synergy f ...
- Nigel Morris says shift communications perspective
Show Daily, Karl Greenberg - Friday, September 19, 2008
"We have to get away from campaign-based thinking and into continuous communicatio ...